Tracie Davis
When Authenticity Meets Political Storytelling
Florida State Senator Tracie Davis came to us with a challenge that resonates across modern political campaigns: how do you cut through the noise and connect with voters on a human level? Davis had built a remarkable track record – from special education teacher to deputy supervisor of elections to the state legislature.
We crafted two authentic video pieces that showcased her genuine leadership style and deep community roots. Our approach focused on natural storytelling over typical political messaging, helping her win re-election with over 99% of the vote.
Tracie Davis
When Authenticity Meets Political Storytelling
Florida State Senator Tracie Davis came to us with a challenge that resonates across modern political campaigns: how do you cut through the noise and connect with voters on a human level? Davis had built a remarkable track record – from special education teacher to deputy supervisor of elections to the state legislature.
We crafted two authentic video pieces that showcased her genuine leadership style and deep community roots. Our approach focused on natural storytelling over typical political messaging, helping her win re-election with over 99% of the vote.
Capturing the Educator's Heart
Our first video focused on Davis’s roots as an educator. We set up in a Jacksonville classroom early morning, when the light was soft and golden streaming through the windows. The goal wasn’t to recreate her teaching days artificially – instead, we wanted to capture the natural way Davis connects with people, the same instinct that made her effective in the classroom and now in the Senate. The interview setup was deliberately intimate – single camera, natural lighting, with Davis speaking directly to lens without scripted talking points.
Finding the Balance of Leadership
The second video presented a different challenge – showcasing Davis as the experienced legislator she’d become while maintaining personal connection. We filmed in her Jacksonville district office, a space that felt more like a community center than political headquarters. The walls were covered with photos from local events, handwritten thank-you notes, and certificates recognizing her work. The lighting setup avoided harsh, overlit looks that make politicians seem distant. Instead, we used natural window light with subtle fill to keep the mood conversational.
