76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Veronica Escobar ran for United States Congress in 2018. She became one of the first two Texan Latinas to earn a seat in Congress. Her presence in the United States House of Representatives is guiding light to the future. Her motto, “Care for each other,” supported her claim as Beto O’Rourke’s successor.

76 Words’ endorsement of Veronica Escobar for Texas’ 16th Congressional District helped provide a positive influence in a key border state.

Producing a campaign video for a historic candidacy carries additional significance. Our team understood that Veronica Escobar’s bid to become one of the first Texan Latinas in Congress was about more than a single election cycle. The video needed to honor that milestone while keeping the focus on her platform and her connection to the community she aimed to represent. C&I Studios worked closely with 76 Words to ensure the tone, pacing, and visual language of the spot reflected both the gravity of the moment and the warmth of Escobar’s message. Political video production at its best tells a human story within tight time constraints, and our editing team excelled at distilling hours of footage into a compelling, concise narrative. For communications firms and political organizations seeking a production partner with campaign experience, we encourage you to explore our full range of creative services.