Why Agencies Are Adding Connected TV To Their 2021 Marketing Mix
By the end of 2020, more than 30% of households in the United States were streaming video content through Connected TV or CTV.
How Do Connected TV Video Ads Differ From Traditional Ads?
Connected TVs (or CTVs) are simply televisions that have access to the internet and can load or stream digital content. Connected TV video ads or CTV ads are a part of just about any good marketing mix today
Brandon Baker
Cinematographer + Digital Imaging Technician
Follow the Customer! Successful Cross-device CTV Marketing
Cross-device marketing takes advantage of the many methods of device identification per person available and allows for real-time analytics and targeting
5 Digital Video Best Practices in 2021
Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices
The Cost of Producing TV Ads vs. Digital Video Ads
Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate
Ciara Santiago
Audio Engineer
Why Video Ads are the Future of Advertising
The future of advertising has been digital video for so long it is safe to say the future has arrived. Digital video has a reach hitherto unknown in the epic history of global communication
5 Trade Secrets For Linking Your SEO Strategy And Web Design
Website design and SEO strategy go together and can seamlessly drive more of the right traffic back to your website. Some basics are mandatory for an SEO friendly website.
How To Brainstorm Effectively for Your Company Video
Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral