After spending $25,000/month on a marketing retainer with a different agency, Hard Rock Energy had very little to show for it.

Upon seeing a newspaper article about C&I Studios, they approached us, confident that we were the perfect fit for their company. Our primary goals for Hard Rock Energy were content creation and distribution, and establishing a well-known spokesperson for the brand. In a very short window of time, we had to deliver a full advertising plate of Graphic Design, Photography, and Video Production to market their new product nationwide.

Due to pitfalls with their former marketing agency, Hard Rock Energy had absolutely no product photos of their new energy drink collection, so that’s where we started.

Bold, seductive lighting was the main aesthetic for the product shoot. This, combined with a few tricks of the trade, made this simple product shoot POP! It was important to show that the three flavors coexist while also standing independently, so we photographed a diverse collection of their product in groups and individually.

Content is absolutely necessary, but it isn’t effective unless you place it in front of the right audience. So, in phase 2 we tackled distribution. The initial test markets were in Chicago and South Florida.

In order for our distribution tests to provide valuable information on Hard Rock Energy’s prime consumer-base, we needed diversity. In Hollywood, FL there is a very popular Hard Rock Hotel & Casino, so we placed select advertisements in this location. Chicago, Illinois, on the other hand, is only home to Hard Rock Cafe. We chose this location to see how consumers outside of the casino culture would respond to our ads.

We produced billboards to be erected on heavily-traveled highways in both locations, took out ad space in several major newspapers, promoted videos, and digital ads, and initiated online takeovers of news sites, all using the tagline we helped to develop, “Give Your Tastebuds A Break.”

Finally, we wanted to make sure that Hard Rock Energy had a recognizable name attached to their brand. When they informed us about their relationship with Chris “The Birdman” Andersen, we knew he’d be the perfect fit.

We needed to produce enough content to last about a year so we developed multiple concepts for the upcoming photo shoot. However, working under such short notice meant that Chris Andersen was only available for two hours — one of which was consumed by local media interviewing him. What happened in that next hour was a flurry of activity, make-up artists, lights flashing, and models posing.

In the end, we pulled it off! Generally, one hour is not nearly enough time to allow for a wide array of concepts, but we were able to work within the constraints and provide a superior plate of marketing materials for Hard Rock Energy to circulate throughout the year.

We liked Reed’s Soda so much that we did a concept shoot with their Virgil’s Root Beer. We maneuvered the soda in different positions – emphasizing what makes it so exceptional: its ingredients.

It’s always a great day for us when we get the opportunity to work with a company that allows us to work with a product we already are in love with.

When our friends at Gold Coast Magazine asked us if we could get some shots of local pro boxer Chasity Martin, we were more than pumped. They were working on an article about this tough woman, and they wanted to feature some photos that would capture her working out with her trainer, as well as a behind the scenes video and brief interview with Chasity.

What we love most about these shots are how they capture the extreme dedication she has to her sport. Her success comes from raw talent, and mostly a lot of hard work. The variety of training methods that we documented really complemented Gold Coast’s article, and the BTS video does a great job of providing a teaser to the incredible story of how she arrived to where she is today.

It’s always an honor to work with Gold Coast, one of the longest-running city magazine companies in Florida. And Chasity: we are pulling for you—go and make us proud!

Established in 2013, Jailbreak Brewing opened its doors with a goal in mind: to escape the drama that your daily life presents you with.

With a motto that resonates within everyone’s desire to express themselves freely, Jailbreak has brought together a group of professionals with the common interest of creating something different, and dedicating their lives to a bigger whole.

Their 16,000 square foot brewing facility is in full view of their tasting room so that you can witness the future batches being made as you sip on their refreshing brews ready for consumption.

We shot some product photography for a couple of their beers, with their aesthetic and overall company in mind.

We shot this Mini Look-book on Balboa Pier, Balboa Beach for Lululemon Athletica and Ivivva Athletica.

While both of these brands are awesome for any style, season, or location, we wanted to compile a look that really shows off that SOCAL lifestyle.

We were psyched to be able to add in a SOCAL ‘native’, Infinity Surfboards based right in Dana Point, CA to the shoot to really help capture that reality.

Grycon is one of the premier builders in Fort Lauderdale, and they recently constructed a beautiful gym at Nova Southeastern University. We were excited to get out there and get some evening shots, as well as some drone shots of the gym. These images show off the pristine construction of the building, but if you show up any normal day of the week, you’ll find it packed with students working out and improving their fitness.