In conjunction with the three ads published in part by the Florida House Victory campaign, Ricky Junquera’s base commissioned us to write, produce, and distribute an independent collection of political advertisements.

In 2015, after witnessing the EPA’s attacks, Ricky accepted a position as the Regional Press Secretary for the Sierra Club. This began his start in shaping environmental communication strategies throughout the Midwest and Florida. Ultimately, Ricky chose to run for House Representative because he cared deeply about his community’s health outcomes and fought to balance working-class communities’ economic struggles. Vocalizing this in our media wasn’t difficult at all. We knew his words would meet the emotions of many in a community that had seen hardship after hardship, from the EPA to the current COVID-19 crisis. For this series, we highlighted Ricky Junquera’s focus on the issues that matter most to our communities: healthcare, unemployment, gun violence, clean water, public education, and viable transportation. These issues have been a part of Ricky’s life since childhood. He’d seen the hardships that crushing medical expenses have on a family. He’s personally been a part of the fight for clean water since early 2015. We see that many of these issues are still ones we face today. There’s much work still left to be done, and that’s why we banded together to give Ricky the media he needed to get his words and work in front of a larger audience.

The framework for these ads led to increased voter turnout for Ricky Junquera.

In conjunction with the three ads published in part by the Florida House Victory campaign, Patrick Henry’s base commissioned us to write, produce, and distribute an independent collection of political advertisements.

For this series, we highlighted Patrick Henry’s promise for the future and the key areas that he would continue to advocate: livable wage jobs, a clean and healthy environment, access to healthcare, and quality public education. These social issues have long been the heart of Patrick Henry’s work in the State Capital. We can look around and see that his work is not yet complete. This is not a knock on Patrick Henry, but rather a call to action to unite the Florida House of Representatives under likeminded Democratic leadership so we can create real, functional policies to improve these areas.

The framework for these ads achieved many successes that led to increased voter turnout for Patrick Henry. Most importantly, it reinforced and drove traffic back to the Florida House Victory campaign ads, which, ultimately, contributed to Patrick Henry’s massive viewership in such a short timeframe. And it also helped focus organic viewership in Florida where a total of 108 watch hours were recorded.

In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates behind in the polls.

Geraldine Thompson was running for re-election for Florida House District 44 on the promise of reinvigorating opportunities for local businesses and hardworking Floridians as the means of getting our state economy back on track. Her opponent, Bruno Portigliatti, ran on a similar promise. However, his assurance was contradicted by his track record of taking advantage of vulnerable seniors, college students, and unemployed workers. We made a point of showcasing his harmful and volatile track record to further support Geraldine Thompson’s re-election bid.

We distributed three ads for the Florida House Victory Campaign (30 second, 15 second, and 6-second versions) while using advanced SEO tactics to boost searchability and viewership organically.

Operating in conjunction with the Florida House Victory Ad, we also produced an attack ad to aid Geraldine Thompson on her re-election bid further.

Her opponent, Bruno Portigliatti, ran on a similar campaign promise; however, his track-record was a complete contradiction to these claims. The idea for this ad was to show the disparities in the American Dream; how some people — people like Bruno Portigliatti — use their position to take advantage of people as a means of deepening their pockets. Educating Florida’s voters was imperative here. Some of the most affected demographics from the COVID-19 pandemic — seniors, students, and unemployed workers — deserved to know that a vote for Bruno Portigliatti would greatly affect their economic futures and physical health.

This ad was distributed primarily on social media using Facebook Advertising and greatly increased voter recognition for Geraldine Thompson as the ideal candidate to continue representing Florida House District 44.