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SOCIAL MEDIA MARKETING

sharing your brand's story with the world

WE LIVE IN A NEW AGE OF COMMUNICATION

Storytelling has a more extensive reach than ever before. Almost half of the world’s internet users are active on social media. That includes virtually everyone in North America. This makes social media marketing a crucial part of any business strategy. Our social media strategy is all-inclusive. We target every facet of your online presence to drive results. We’ll strategize, develop, and manage every one of your brand’s social media platforms to ensure your story reaches those who both want and need to hear it.

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YOUR NEW SOCIAL MEDIA STRATEGY

No matter your industry, we will incorporate multiple stages of content creation and B2C marketing to scale your social media presence quickly and indefinitely. Our proven strategies are aimed at building followership as well as authority, giving more users reason to engage with your brand, and search engines more incentive to rank you above your competition. Our social media marketing strategies are most effective when a combination of organic posting, ad spend, and regular content creation is put into effect.

Social Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I Studios

MONTHLY CALENDARS

Each month presents a new opportunity for you to strengthen the consumer-brand relationship. To capitalize on this, we employ monthly social media strategies that will align every aspect of content creation, speech, and engagement with seasonal themes and offerings promoted by your brand. Once approved by you, we will begin to execute your strategy by creating new media content, researching the audience segments most inclined to engage with your brand, and tracking the efficacy of the campaign for future success. Imparting consistency month-after-month like this will ensure your brand becomes a trusted source of information and a place of belonging for your community.

We will build your monthly content calendars based on an approved inspiration board that covers monthly marketing goals, seasonal promotions, holidays, viral content, and other notable points of reference. To show brand growth and maturity, every content calendar we deliver will build upon prior months while providing avenues for future conversations. This will give you an informed view of the stylistic components we will integrate, as well as the layout of your grid, which needs to be carefully manicured to coincide with your brand’s personality. This essential process ensures that new content is being promoted, previously published content is receiving maximum publicity, and your narrative remains relevant month-after-month. In our world, planning is the first and most essential step in executing a strategy that will deliver on business goals.

Social Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I Studios

PILLAR CONTENT

Every brand is supported by a core set of content pillars. These structures define your business and company culture and are, therefore, the strongest (and most necessary) pieces of content to publish and circulate. Your content pillars also lay the groundwork for you to discuss your profession and business operations on a detailed scale while standing as the primary links between every piece of written and visual content you publish. Since this segment is the most valuable type of content to share with your audience (as it educates them on your business’ core values, mission, and vision statements), we make a point of sharing it on social media often.

VIRAL MEDIA

Every brand wants viral content. It’s the golden goose of social media. But creating viral content isn’t easy. Gaining traction is even more difficult. There are a ton of variables that dictate whether your video or meme will go viral or get lost in the ocean of internet sharing; the most common of which is timing. Nonetheless, despite the challenges, it’s extremely important to approach each concept with the intention of it going viral. This places content creation at the forefront of every strategy, as the key factor in creating viral content is your timing. Get it right and you’ll see your views and followers surge.

Whenever we plan your content calendar for the month, we incorporate stages that build upon your pillar content and introduce viral content. This combination ensures that your audience is benefiting from equal parts education and entertainment while supplying them with opportunities to learn about and interact with your brand. To achieve the best results, we will modify your social media content funnels to deliver on your business goals, using original media, regular engagement, and networking to increase conversions, followers, impressions, and reach in the market.

CONTENT CREATION

You need to share great content to thrive on social media. You also need diversity in your content structure. This means a combination of video, photography, graphic design, and live streaming. Furthermore, every piece of content you share needs to be relevant to the here and now, engaging enough to capture the viewer’s attention, clever enough to pique their interest, and, above all else, authentic. But keeping pace with a content schedule of this magnitude is a major challenge, especially for business owners who spend their time running the daily operations. As part of our social media services, we lead all aspects of content development, providing you with a steady stream of beautiful media that you can use anytime and anywhere.

Social Media Marketing Services By C&I Studios

CONTENT IS KING

Content creation goes well beyond creating lighthearted social media assets. It’s about positioning your brand as an authority in your profession. To achieve this, we write industry-leading blog content, publish these articles to your website, and share the information with your audience via social media. This is one of the best ways to create value beyond your products or services.

Furthermore, this provides a gateway for us to expand your media creation, incorporating client testimonials, product review videos, event flyers, promotional materials, emails, and more into your social media marketing structure.

The entire process is very involved and requires constant manicuring. You cannot simply publish content and allow it to run its course unattended. You need to guide your content, nurture your audience’s opinion of it, and invite them to be a part of it. Do this, and you will grow your audience to the tens of thousands, which provides additional advantages, such as the option for a “swipe up” functionality on IG, which allows users to navigate to an external source (like your website) in one motion.

As part of our services, we save all of your content for life on our dedicated and secure server. This is a major advantage as it allows you to revisit and repurpose every piece of media we have ever created for you so you can pursue new leads, implement longterm strategies, and keep a track record of your brand’s’ evolution.

INSTAGRAM STORIES

The consumption habits of social media users change annually (if not more frequently). Today, Instagram users prefer to view IG Stories to learn about the latest happenings. IG Stories provide an immense opportunity for you to communicate with your audience without disrupting your content grid, as well as to repurpose your content to get the most value out of every photograph and video. Additionally, you can publish content immediately knowing that is will only have a 24-hour shelf life, which minimizes the manicuring of each post. The maneuverability and laidback style of IG Stories are an excellent way to create a casual and meaningful dialogue with your audience, as well as promote offerings at the drop of a hat.

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video
video
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EVENT FLYERS

If you’re the type of brand that enjoys hosting events then event flyers will be key in your overall marketing strategy. These types of graphics are traditionally more vibrant and abstract. Their designs are curated to pique your audiences’ attention at first glance. Including exciting visual such as this in your content structure also adds quality diversity and shows that you take pride in everything you publish.

Social Media Marketing ServicesSocial Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I StudiosSocial Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I StudiosSocial Media Marketing Services By C&I Studios

CUSTOMER SERVICE

Social media is the new face of customer service. Since more and more business operations are moving to online shopping, more and more consumers are taking advantage of Facebook Chat, Instagram direct messaging, Chatbots, and other instant messaging services. More importantly, these same consumers are judging businesses on the quality of their customer service. Today, more than ever, you need a competent team handling all of your online engagements 24/7.

Think of this way, if your business does something great then a customer is likely to share that positive experience with two people; if your business does something incorrectly, then that same customer will share their negative experience with ten different people. Don’t give your clients an opportunity to leave a negative review. Attend to their needs, give them every reason to love your brand, and lock-in their longterm loyalty.

ORGANIC GROWTH

We can put your brand in the social media spotlight using nothing but stunning media, compelling copy, and constant engagement. Though this strategy takes time to scale, your followers will be extremely loyal to your brand and likely lead to an increase in profitable conversions. Furthermore, this audience will become the very foundation of your online community, which is something you cannot put a price tag on.

AD SPEND

Boosting your content through ad spend will put your brand in touch with a larger audience. This is a necessary process in any social media strategy as most platforms today force business into a “pay-to-play” system. We can turn this to your advantage! By pursuing massive segments of qualified leads separated by geography, age, internet behavior, social preferences, and more, we can reach a level of engagement that even the big dogs dream of.

Social Media Services By C&I Studios
Social Media Services By C&I Studios
Social Media Marketing Services By C&I Studios
Social Media Marketing Services By C&I Studios
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