When creating your brand, we will provide you with multiple logo options before narrowing down the exact look and feel of your brand. Different font types, font weights, and colors greatly impact subliminal messaging and clarity, making this step one of the most essential.
Once your logo is decided, we will provide you with examples of your logo in action so you can better understand how consumers will see your brand. This will give you a thorough understanding of your brand’s strengths and direct us towards the final product.
Before moving into your brand guidelines, we will also show you how your new logo will be displayed on various collateral, such as in social media format, on your product packaging, a storefront, a billboard, and so on.
Your brand guidelines will become your most trusted internal resource. As your business grows and you hire more team members, you will need to educate your employees on your branding. This will explain in detail how to build visual content, how to address your audience, which words to use and which words not to use, your tone of voice, core values, and more.