First, we will design your logo. After studying your business, industry, and the market you will be competing in, we will have a keen understanding of a design that will resonate with your targeted demographics and accurately represent your brand. Once we present options and narrow down the best logos, we will fine-tune the design and modify it to be used on various platforms for consistency.
With a finalized logo design, we will begin crafting your brand guidelines. This document informs internal team members of brand usage, ensuring that your team understands exactly how to communicate and present your brand to consumers. This explains and rationalizes text usage, imagery, language, design applications, and the core values that your brand embodies.
Once it is decided how your brand will communicate with the world, we will get to work creating beautiful media. In the early stages, this will be used to populate your website and market your business on social media and Google. In the longterm, this will create the basis of your brand’s narrative, which is why it is such an advantage to have these elements follow a specific style from the get-go.
Before marketing your business, you need a place to send consumers, which is why web development is a major aspect of marketing. If you understand your business goals from the very beginning then we will have no problem designing and developing a website that will deliver on your short and longterm needs. It’s safe to say that your website is your most valued storefront.
Now that your website is designed to convert qualified leads, we can begin sending users to select landing pages purposed to deliver on your business’s most urgent needs. The reason digital ads are so effective here is that they cover three key phases of marketing: prospecting, conversion, and advocacy. These are the necessary stages that generate loyal, recurring participation from consumers.
As more and more consumers turn digital, the value of print ads increases. This may seem backward, but print ads have a different impact on consumers: they’re harder to dismiss. Billboards and ad space in publications can have profound effects on your overall business strategy as they appeal to consumers you may not necessarily be targeting through digital marketing.
SEO COPYWRITING + CONTENT WRITING
Within the umbrella of content creation exists SEO Copywriting and Content Writing.
SEO Copywriting and Content Writing are two sides of the same coin. One helps to make your website searchable for keywords relevant to your business while the other aims to convert consumers and make them take a specific action. This makes written content, especially SEO Copywriting, one of the most essential aspects of marketing. Together, they teach search engines and content algorithms about your business, essentially categorizing your brand and ranking your publications based on the value they provide consumers and the steps they encourage them to take. The tricks of the trade for content writing change with consumer search behaviors so it’s important to adapt to new standards/expectations in order to stay on the front page of Google. For these reasons, you need a skilled team of writers and researchers who will learn everything about your brand and industry and frame these conversations to be both inviting and interesting. This goes well beyond blogging and the written content populating your website. Every representation of your brand, no matter if they exist digitally of tangibly, need to follow these standards to create effective marketing funnels.
To achieve your marketing and business goals in a favorable timeline, we prioritize reporting and data reading.
Google Analytics teaches us a great deal about what is working and what isn’t. It shows us the type of content your audience favors, how users navigate your site, and when they choose to engage your CTAs.
The value of the information cannot be overstated. After just a few months of steady content publishing and reporting, we will have a detailed understanding of what is missing in your overall marketing funnel. And from there, we will fill in the gaps to pursue every opportunity.
The reason this is such an advantage is that it saves you time. The content you make will be the type that your audience enjoys. You will no longer waste precious time making a video or writing a blog that your audience won’t care for. And by comparing previous data with the most current you can track your audience’s consumption behavior to remain at the forefront of their interests.
The analytics we gather and interpret tell us how we can modify your ad spend filters to appeal to different types of consumers as they journey through your marketing funnel. One of the best and fastest ways of fine-tuning your ad spend is through A-B testing. By running similar ads side-by-side, but optimized for different audiences, we can determine your strongest consumer segments and identify which stage of the marketing funnel they convert. From there, we can produce audience-specific content to funnel them through the sales process quicker and more effectively.
Going even deeper, we will specify conversion goals to analyze the points where consumers abandoned a sale and the points where they were sold to remove the negative aspects from your campaign and bring the positive ones to the forefront.