After selling the lifestyle we sell the products. This order of operations changed the way our consumers interact with our product marketing campaigns. In retail locations, the smell of a product may produce nostalgia & lead to a purchase. We needed to induce a similar longing in a digital medium.

To achieve this, while simultaneously strengthening our brands’ images, we associated HauteHouse products with nature & the environment of its application. The products’ association with nature solidified the organic ingredients & thoughtful formulas used to infuse them; whereas, the association with the environment & sensory application provoked nostalgia.

Our social media marketing campaigns involved uniting product & lifestyle marketing through video tutorials & Instagram stories. This established a greater brand-consumer bond, ultimately encouraging our audience to trust & value our messaging even more.

Both applications ultimately encouraged consumers to purchase a product, click through to a video advertisement, or subscribe to an emailing list.

We delivered the revitalized HauteHouse brands to consumers through a series of digital marketing initiatives. This focused strongly on email marketing, which we used to drive consumers to landing pages where they could directly make a purchase, as well as landing pages featuring collateral HauteHouse promotions, like Glossy Box.

Our email marketing strategy was an accumulation of featured products, how-to’s, insider-tips, scientific explanations of product formulas, & newsworthy content to promote the premiere of Theorie hair tools at Ulta Beauty.

By combining free, useful knowledge with product deals & discounts in the same eye-catching, easy-to-read packaging we converted more passive audience members into consumers and more active consumers into loyal customers.