7 Reasons Video Marketing Is Worth The Investment
Every day more than 100 billion hours of videos are watched through Facebook. More than five billion videos are watched on YouTube each day.
As you can see, video is not only a smart marketing move; it’s essential when it comes to reaching customers. Are you using video marketing efforts? If not, you are missing out on a significant amount of traffic to your site, which could lead to more conversions and more profits.
Are you still wondering if video marketing is right for your business? After all, it represents a new and potentially significant marketing investment. However, it’s well worth it.
Keep reading to learn more about the benefits offered by video marketing and why you need to start using it today.
1. Video Can Help Increase Conversion Rates
It’s important to view video marketing as an investment. When you add a video on your landing page, it can increase conversions by up to 80 percent.
Viewing a compelling presenter video can be a huge influence on buying behavior and persuade a visitor to convert into a lead, rather than having them re-read the same information. By conveying the right emotions through video, you are harnessing the power of a powerful selling tool.
The right message in your video can also serve as a tutorial or a testimonial. It all depends on the angle you are trying to achieve.
2. Build Consumer Trust with Ease
Producing a video takes time, money, and effort. Not all businesses have the resources to do this successfully.
What you may wonder is – is it worth the investment? The answer is a resounding, “yes.”
Videos generate more trust in consumers than content – every time. A shocking 79 percent of consumers would rather spend their time watching a video to learn about a service or product than reading written content. Additionally, 84 percent are more likely to make a purchase after watching the brand’s video.
Think about how this can make a difference in your conversion rate, and you can begin to understand why video is becoming more of an indispensable tool in your bigger marketing arsenal.
Videos also help to increase customer attention – more so than any other medium. Since the internet is a place where information overload is a huge factor, your brand won’t succeed if you aren’t able to stand out from the crowd by presenting your unique story.
The good news is, with video marketing, you can create a compelling pitch much faster than reading would. It also helps you easily get your message three, and when done properly, it can grab a customer’s attention without much issue.
3. It’s a Great Addition to Your Email Marketing Efforts
Everyone gets inundated with emails, and getting a potential customer to open it is a bigger challenge than ever before. By adding “video” to your subject line can help to increase open rates while decreasing unsubscribe rates.
The fact of the matter is, it’s much easier to watch a well-produced video than to sit and read something, right? This is especially effective if you are showing how to use a specific product or to express something you’re unable to get across using text.
4. It Offers Superior ROI
To help you get even more excited about video marketing, a large number of businesses say that video provides a great return on investment. While video production isn’t the cheapest or easiest task, it can pay off big time.
Also, online video editing tools are evolving all the time and becoming more and more affordable. You can even use your smartphone to make decent videos.
Another bit of good news is that your videos don’t have to be perfect. It’s what they showcase that matters. New research shows that users are usually put off by a video that doesn’t fully explain a service or product clearly and concisely.
5. Search Engines Love Video
Search engines love content that engages viewers. Nothing can entice more views and longer views than a video. Additionally, YouTube is the second largest search engine, coming in behind Google.
If you decide to put your video on YouTube and your website, your overall visibility and the opportunity you have to appear in search engines is increased significantly. If you take it a step further and promote your video on social media, the chances you will be found are increased significantly.
6. Mobile Users Love Video
Mobile and video go hand in hand. A large number of people watch video from their mobile devices. Mobile video consumption is going up by more than 100 percent each year.
Because people enjoy watching videos while on the go, the total number of smartphone users is increasing significantly. As a result, your audience is going to continue getting bigger and bigger.
This is the age of the viral video. People love videos, and people share videos.
What does this mean for your business?
It’s your chance to have a bit of fun and show what your company is all about. Plus, people love transparency in a company.
Video Marketing: It’s a Smart Choice
As you can see, video marketing has quite a bit to offer. If you haven’t yet implemented this in your marketing plan, now is the time to try it. You can see a significant increase in traffic and conversions by using this strategy.
If you aren’t sure how to get started, then contact us today. Our team can help you develop a strong video marketing campaign that will help you achieve the goals you have for your brand.