is more than a creative service.
“Marketers and brands are putting more and more emphasis on content creation.”
This is an understatement.
Content is king — we’ve all heard it. But in today’s thriving landscape of information, it is not enough to just produce content and put it in front of viewers. Why? Because they will ignore it.
The demand for creative, engaging content is becoming significantly more essential and hard to come by. With content fatigue plaguing the majority of consumers, it is essential for brands to fully commit to producing stellar media. Studies show that the average internet user comes into contact with an estimated 5,000 ads per day. This is causing readers to simply tune-out. They are more quick to skip over your paid ads, pop-ups, and banners ads.
The situation is becoming more serious every day.
With the Instagram culture and the regular #ShotOniPhone challenges, everyone with a camera considers themselves a world class photographer. So what do they do? They flood marketing channels with even more senseless content.
What they don’t understand is that the tool is not what makes a photographer a professional (or lead to quality work). It is not perspective either. Nor ability. And not even technical prowess.
So what is it?
A professional photographer is a balance between all of those attributes, yes, but with a formula of dedication, empathy, vision, and understanding. Harness those qualities and the type of camera won’t matter. That is our philosophy (and it’s proven to work).
Because of this, our idea of professional photography differs from other creative agencies.
We have been in this industry for over a decade. And even before that, we were photographers by trade. In that time, we learned what were the most important steps in the photography process and what was simply industry fluff.
Our Creative Vision
We are on the pulse of media consumption. We read regularly. Interact with consumers when appropriate. And create always. We understand what people respond to and how they respond (and those responses are greatly decided by which stage of the marketing funnel the audience is currently in).
Remember that the new baseline for content is creative content. And what is better than a single person brainstorming? A team of informed professionals.
When you choose to work with our team, you will have a collective of artists eager to create some visually unique and branded images for your brand.
We got into this industry because we love to dream big and deliver. Especially when the client is adventurous and isn’t afraid to act outside the box.
There will always be the temptation to produce stock photography, or to photograph content on an iPhone or to hire a cheap freelance photographer.
Don’t buy into the hype. Bad content is even more harmful than no content. If a business chooses to invest even a single dollar in content creation, then it just makes sense to hire a team who knows how to produce stellar, completely original work.
Here are just a few examples of our professional photography.
There are various styles of professional photography. Your business goals should dictate which style you utilize in your marketing. Below is a list of clients we have worked with across multiple industries. Each gallery was purposed to achieve different business goals.
What can you do with your photography once it is produced?
Perhaps the most useful aspect of professional photography is its versatility. For instance, the photography produced to curate a visually compelling, branded website can also be repurposed to support blog content or uploaded to Amazon to sell products. The same does not apply to graphic design and video production. Both services have their own unique strengths, but when it comes to versatility (and essentially stretching your dollar to cover marketing essentials) photography should be a business priority.
The versatility of professional photography also helps businesses easily pivot in response to changes in the market and shift to productively respond to evolving consumer interests.
Return on Investment (ROI)
As we stated, content marketing is an essential frontier for all businesses who plan on competing for attention. And photography is an essential backbone for any content marketing strategy.
What exactly do businesses hope to achieve through content marketing? The answer: leads, sales, loyalty, audience growth.
“A recent study took into account the cost of hiring a content marketing team vs. creating a paid search campaign. For medium- and large-sized businesses, content marketing cost up to 41% less per lead than paid search. Average customer acquisition cost for a large company dropped from $108 to $64 per lead when they switched to content marketing. While it takes less time to get a paid campaign rolling, content marketing strategies generate over 4x more leads per $1000 within 36 months.’’
Furthermore, Hubspot reported that a high percentage of their blogs views (some 75%) and blog leads (some 90%) come from old posts, which stresses the added value of photography, which is a core element to any blog post. If a business is continually generating new leads from old content that has already been paid for and has already accrued value, then the rest is profit.
NOTE: If your blogs do not contain photo or video assets you need to make an immediate change. Visual assets are the new necessity for any popular blog post. Without them, you cannot hope to have your content shared or even read.
Let’s Work Together
Just as we do our research before tackling any project, so should you. Below is a portfolio of our work so you can determine if our creative vision, style, and approach will help you achieve your business goals.