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White JustCBD logo with green leaves

JustCBD Product Photography

JustCBD is an industry-changing force. They are representing the CBD culture differently than any other brand before them. They strive to educate the world about the power of CBD’s holistic properties without embellishing the facts. JustCBD uses world-class labs to test their products and provide the most accurate scientific data to their consumers. They are backing the future of CBD with truth and data. Thus, elevating the reputation of the industry and culture.

 

JustCBD’s methodology and honesty have taken their brand global. They are instigating a new age of respect for their industry and their craft. Moreover, they are inspiring a new culture of CBD advocates. JustCBD needed their media to reflect their stance on transparency and wholesomeness. So, they enlisted our photography department to revamp their product marketing with fresh, organic, and truthful media.

 

A Brief Overview of JustCBD Product Photography

 

The timing of our collaboration is pivotal for JustCBD’s expansion. They are in the process of elevating their online presence with new and improved product photography. They requested media assets that would not only enhance their digital advertising, but also aid in growing their social media profile on Instagram, which is on the verge of reaching 50k consumers daily. Therefore, JustCBD asked us to diversify the spread of media. They asked for clean product photography similar to the type seen on Amazon; requested organic lifestyle photography; and asked for dimensions that would work well as digital banners for the use of social and google advertisements.

 

NOTE: When viewing the image galleries, clicking the photographs will enlarge the images so you can see them in full res! 

JustCBD Product Photography and Just CBD Products Man holding yellow gummy bear between thumb and forefinger
JustCBD Products and JustCBD Product Photography Overhead view of a man taking a pineapple chunk from JUSTCPD dried fruit container
JustCBD Product Photography and JustCBD Products Top view of JustCBD dried fruit Pineapple chunks on display
JustCBD Product Photography and JustCBD Products Pineapple chunks on display
JustCBD Product Photography and JustCBD Products Side view of JustCBD dried fruit Pineapple chunks on display
JustCBD Product Photography and JustCBD Products Jet Setter immune support gummies container and contents being held by someone
JustCBD Product Photography and JustCBD Products Closeup of Jet Setter immune support gummies on display
JustCBD Product Photography and JustCBD Products Closeup of Jet Setter immune support gummies on display
JustCBD Product Photography and JustCBD Products Side view of label of Jet Setter container
JustCBD Product Photography and JustCBD Products JustCBD Hemp Seed Oil container on display on a wooden table

The Direction and Intention of JustCBD Product Photography

We always learn about the brand and the industry before starting a project. It’s important to do independent research first then ask the client questions directly. It’s amazing what type of information you’ll learn by studying online resources in addition to listening to what the client has to say. This is where we started before photographing any JustCBD product photography. We first studied their current media and how they represent their brand online. Then we started a conversation with the client to learn their vision, intent, and style. Research is the only way to guarantee that the delivered product aligns with the client’s business goals.

 

This is what we learned

 

Our research into JustCBD’s current product photography proved there was a disconnect between the brand’s philosophy and their media. Their products are natural and organic, as is their language and their social media. Yet, the product photography on their website appears artificial. The true essence of the brand and the value of the product is lost. In short, the photos are edited way too much. This taught us two valuable pieces of information which we used to distinguish our photography:

  1. they needed to connect their media with their core values t0 take their business to the next level, and
  2. the content needed to feel natural.

For this product shoot, we photographed 10 products that cover 8 commerce categories.

JustCBD Product Photography and Just CBD Products Freeze roll pain relief container on display on a pile of ice with green plant leaves nearby
JustCBD Product Photography and Just CBD Products Freeze roll pain relief container on display
JustCBD Product Photography and Just CBD Products Man using freeze roll pain relief container on arm
JustCBD Product Photography and Just CBD Products label
JustCBD Product Photography and Just CBD Products side of label
JustCBD Product Photography and Just CBD Products JUSTCBD Hemp Seed Oil package on display on green plant leaves surrounded by wood blocks
JustCBD Product Photography and Just CBD Products Closeup of JUST CBD Hemp Seed Oil drops bottle
JustCBD Product Photography and Just CBD Products Closeup of JUST CBD Hemp Seed Oil drops bottle with package
JustCBD Product Photography and Just CBD Products Side profile of container of Hemp Seed Oil
JustCBD Product Photography and Just CBD Products Man holding handful of gummy bears
JustCBD Product Photography and Just CBD Products gummy bears on display surrounded by cherries and slices of citrus fruit
JustCBD Product Photography and Just CBD Products Top view of gummy bears container on display
JustCBD Product Photography and Just CBD Products gummy bears on display
JustCBD Product Photography and Just CBD Products Side profile of container of gummy bears
JustCBD Product Photography and Just CBD Products Sugar free gummy bears on display with citrus fruit and cherries nearby
JustCBD Product Photography and Just CBD Products Top view of sugar free gummy bears container on display
JustCBD Product Photography and Just CBD Products Side profile of container of gummy bears

The Natural Essence of JustCBD Products

As you can see, the results of our photography on JustCBD’s products shows that the brand’s products match their promise. The viewer can see the sticky sugariness of their gummies. They can smell the natural aromas of the CBD oil. They can foresee the excitement their pup will have at the sight of a steak-shaped treat! We present the products in their most natural, untainted form. We did not try to disguise the products, and we feel that impacts the way the consumer feels when they see the photography.

 

Ultimately, we limited our post-production editing so the imagery remains truthful. We did not over-saturate the colors, nor did we sharpen the outlines of certain candies. This went a long way in accentuating the holistic goodness. Also, by taking the product out of the packaging and placing it in the hands of the consumer, we create a craving for JustCBD goodies. These lifestyle shots elevate the entire gallery. They are strong images that encourage the consumer to explore the brand in more depth. Whether they choose to shop online or study the brand’s culture on social media, doesn’t matter. What’s important is that the photography inspires the consumer to take action.

JustCBD Product Photography and Just CBD Products Container of dried fruit pineapple chunks on display with real pineapple chunks nearby
JustCBD Product Photography and Just CBD Products Pina Colada ICE vape juice container on display surrounded with chunks of pineapple and coconut
JustCBD Product Photography and Just CBD Products JUSTCBD Pina Colada ICE Vape Juice container and package on display
JustCBD Product Photography and Just CBD Products Pina Colada ICE vape juice container on display
JustCBD Product Photography and Just CBD Products Side label of vape juice
JustCBD Product Photography and Just CBD Products JUSTCBD Cookies and cream protein bar package surrounded by cookies and bowl of cream on a wooden table
JustCBD Product Photography and Just CBD Products JUST CBD Cookies and Cream Protein Bar package on display
JustCBD Product Photography and Just CBD Products JUST CBD Cookies and Cream Protein Bar back of package label on display
JustCBD Product Photography and Just CBD Products Steak bites pet treats with two bone marrows nearby
IKD JustCBD Product Photography and Just CBD PETS Products Steak bites dog treats
JustCBD Product Photography and Just CBD PETS Products Steak bites dog treats
JustCBD Product Photography and Just CBD Products dog supplement
JustCBD Product Photography and Just CBD Products Overhead view of JUSTCBD gummy bears container on display surrounded by sliced citrus fruit and cherries on green leaves on a wooden table
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