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White Light of Mine LOM Logo

The Brand

Light of Mine is a young company — an artisan candle maker — breaking into the industy. Their brand and product converges on multiple lifestlyle frontiers, so the expanse of their marketing needs is vast. Light of Mine appeals to many demographics, weaving a line between grassroots, artisan, luxury, and homely groups. This required that we represent their brand and product under unique lights to appeal to all of their audiences. The scope and versatility alloted by this project was tons of fun for our team of photographers, who painted Light of Mine in so many differnet ways.

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Product Photography

First, we wanted to introduce Light of Mine’s product to the market. Again, Light of Mine appeals to multiple lifestlyes, so we needed to diversify our style, dressing the product differently in each shoot. Our photographers utilized setting, ingredient, and pacakaging to contextualize the product. Consumers who shop for holistic products gravitated towards the photographs showcasing the ingredients in each product. Those who are guided by nostalgia and sensation agreed with photography that incorporated setting as the primary artistic driver.While those who shop with their eyes, preferred photography that highlighted product packaging.

Vanilla Patchouli candle in the sand next to lid with palm tree trunk in background
Closeup of Light of Mine soy wax candle on a beach with sun gleaming on it.
Closeup of Light of Mine soy wax candle on a beach with a stack of stones nearby.
Closeup of hand holding up a LOM Light of Mine Iluminada Vanilla Patchouli candle against the sun
Closeup of two Iluminada Vanilla Patchouli candles on a table overlooking a beach and palm tree
Closeup of hand holding up a LOM Light of Mine Iluminada Vanilla Patchouli candle against the beach backdrop
Sand covered female in a Yoga pose holding Light of Mine soy wax candle above her head on a beach with gleaming sunshine.
Closeup of LOM Light of Mine Iluminada Vanilla Patchouli candle on a table against a beach and palm tree backdrop
Sand covered person doing Yoga ooommm next to Light of Mine soy wax candle on a beach with bright sunshine.
Pura Vida brand with Bergamot and Lemongrass soy wax scented candles next to two sprigs of lemongrass
Farolito brand with Amyris and Balsam Peru soy wax scented candles next to a few stones
Luz Sagrada brand unscented soy wax candles next to a piece of wood and large quartz stone
Alma and Cuerpo brand with Lemon Lavender soy wax scented candles next to sprig of lavender and two lemons
Brillante brand with Lavender, Sweet Orange, Thyme and Petitgrain soy wax scented candles with different colored markers nearby
Amor Bueno brand with Eucalyptus, Bergamot Patchouli soy wax scented candles with a rose laying nearby

Lifestyle Photography

Once Light of Mine’s product infiltrated the market, we got to work creating a lifestyle campaign. This served two puproses:

  1. To attach the product with an intimate way of living.
  2. To extend Light of Mine’s reach into untapped markets.

An entire video campaign was born from the following product shoot. The photography was beautifully rustic and passionate. It shows two people in love embracing for different reasons with a Light of Mine candle at their side. In this photo shoot, we saw how beautifully the power of people — the human spirit — played with the product. So, we created a video campaign highlighting the power of the humna spirit.

Overhead view of woman's arms enclosing a group of four lit candles
Person cutting kale amongst an array of fruits, bowl and smoothie on a wooden table
Candle with orange liquid on shelf in between elephant art in the background and vase of flowers in the foreground
Closeup of a person holding a red coffee mug next to a book with a LOM Light of Mine Iluminada candle on a wooden table
Woman in pink outfit enjoying a green smoothie in a glass at a table sitting in a pink chair
Side view of a woman wearing a bright pink colored top and black tights doing a plank on a mat
Overhead view of food and drinks displayed on a wooden table
Candle with orange liquid on shelf with elephant art in the background
Woman in pink outfit enjoying a green smoothie with fruit and kale on the table
Woman working on a LOM Light of Mine graphic on a laptop with cellphone next to her on armrest as well as cup of coffee, candle, books and plant on a table next to her chair
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