NFL
Safe Driving Campaign with NHTSA and the NFL
C&I Studios partnered with Sinclair Broadcast Group and the National Highway Traffic Safety Administration (NHTSA) to create a visually compelling campaign that promotes safe driving. By leveraging high-speed cinematography and NFL talent, we delivered impactful footage for the video production that encourages drivers to slow down and make responsible choices.
This project featured two standout NFL athletes and Super Bowl champions: Xavier Worthy and Mecole Hardman Jr.. Worthy, known for setting the fastest 40-yard dash time in history, brought his lightning-fast speed to the campaign, contrasting perfectly with the core message: slow down when it matters most. Similarly, Mecole Hardman Jr., celebrated for his incredible agility and explosive plays, was an ideal fit for promoting the importance of focused decision-making—whether on the field or the road. Together, these two athletes helped bring the campaign’s message to life, reinforcing the need for awareness and caution behind the wheel.
NFL
Safe Driving Campaign with NHTSA and the NFL
C&I Studios partnered with Sinclair Broadcast Group and the National Highway Traffic Safety Administration (NHTSA) to create a visually compelling campaign that promotes safe driving. By leveraging high-speed cinematography and NFL talent, we delivered impactful footage for the video production that encourages drivers to slow down and make responsible choices.
This project featured two standout NFL athletes and Super Bowl champions: Xavier Worthy and Mecole Hardman Jr.. Worthy, known for setting the fastest 40-yard dash time in history, brought his lightning-fast speed to the campaign, contrasting perfectly with the core message: slow down when it matters most. Similarly, Mecole Hardman Jr., celebrated for his incredible agility and explosive plays, was an ideal fit for promoting the importance of focused decision-making—whether on the field or the road. Together, these two athletes helped bring the campaign’s message to life, reinforcing the need for awareness and caution behind the wheel.
NHTSA TV Spot
'Happening Fast' Featuring Xavier Worthy
NHTSA TV Spot
'Speeding Catches Up' Featuring Mecole Hardman Jr.
Filming the NFL's Fastest Athletes
To reinforce the campaign’s message, we utilized cutting-edge slow-motion filming techniques. Our team employed industry-leading cameras like the Phantom and the Freefly Ember to capture every movement in breathtaking detail. The result was a cinematic experience that paralleled the focus and decision-making required both on the field and behind the wheel.
Detail in Every Frame
Every frame of this NFL video production was meticulously crafted in post-production to ensure maximum impact. Our team fine-tuned every shot, color-graded for cinematic appeal, and refined the storytelling to align with NHTSA’s mission. While our responsibilities here did not include post-production editing, we are artists at heart, so we also created some internal BTS edits from the footage, which you can view below.
