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NBA 2K League

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NBA 2K League

NBA 2K League: Capturing Esports at Its Most Electric

The NBA 2K League Playoffs are one of the premier events in competitive gaming, drawing top players and passionate fans from across the country. When The SpringHill Company, the media empire founded by LeBron James and Maverick Carter, needed a production team to capture the energy and spectacle of the NBA 2K League Playoffs tournament, they turned to C&I Studios.

We provided full video production services and photography for the event, covering every angle of the tournament from the intense gameplay on screen to the roaring crowds watching it unfold live. The event was livestreamed to audiences worldwide, adding another layer of complexity to an already fast-paced production environment. Our team embedded with SpringHill’s crew to deliver broadcast-quality footage that matched the scale and prestige of both the NBA 2K League brand and The SpringHill Company’s production standards.

INDUSTRY

SPORTS
TECHNOLOGY

SERVICES

VIDEO PRODUCTION
POST PRODUCTION
PHOTOGRAPHY

NBA 2K League

NBA 2K League: Capturing Esports at Its Most Electric

The NBA 2K League Playoffs are one of the premier events in competitive gaming, drawing top players and passionate fans from across the country. When The SpringHill Company, the media empire founded by LeBron James and Maverick Carter, needed a production team to capture the energy and spectacle of the NBA 2K League Playoffs tournament, they turned to C&I Studios.

We provided full video production services and photography for the event, covering every angle of the tournament from the intense gameplay on screen to the roaring crowds watching it unfold live. The event was livestreamed to audiences worldwide, adding another layer of complexity to an already fast-paced production environment.

INDUSTRY

SPORTS
TECHNOLOGY

SERVICES

VIDEO PRODUCTION
POST PRODUCTION
PHOTOGRAPHY

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Where Competitive Gaming Meets Cinematic Production

The NBA 2K League Playoffs brought together the best esports athletes in the league for a high-stakes, livestreamed tournament. Our production team captured every moment alongside The SpringHill Company, from player warmups to the decisive final matches.

Full Event Coverage for the NBA 2K League Playoffs

Working with The SpringHill Company on the NBA 2K League Playoffs meant meeting the production standards of one of the most respected media companies in entertainment. Founded by LeBron James and Maverick Carter, SpringHill brings a cinematic sensibility to everything they produce, and they expected the same from our team.

We delivered on that expectation. Our crew provided complete video production and photography coverage, shooting with multiple cameras to capture both wide establishing shots of the venue and tight, intimate moments between players and fans. The post production process brought all of that footage together into a cohesive final product that tells the story of the tournament from start to finish.

Esports video production demands a unique understanding of the space. The lighting is dramatic, the action happens on screens as much as on stage, and the energy of the crowd is the heartbeat of the entire event. Our team brought that understanding to every frame we captured for the NBA 2K League.

NBA 2K League Playoffs tournament opening
NBA 2K League esports competition gameplay
NBA 2K League crowd reaction esports event

Full Event Coverage for the NBA 2K League Playoffs

Working with The SpringHill Company on the NBA 2K League Playoffs meant meeting the production standards of one of the most respected media companies in entertainment. Founded by LeBron James and Maverick Carter, SpringHill brings a cinematic sensibility to everything they produce, and they expected the same from our team.

We delivered on that expectation. Our crew provided complete video production and photography coverage, shooting with multiple cameras to capture both wide establishing shots of the venue and tight, intimate moments between players and fans. The post production process brought all of that footage together into a cohesive final product that tells the story of the tournament from start to finish.

Esports video production demands a unique understanding of the space. The lighting is dramatic, the action happens on screens as much as on stage, and the energy of the crowd is the heartbeat of the entire event. Our team brought that understanding to every frame we captured for the NBA 2K League.

NBA 2K League Playoffs tournament opening
NBA 2K League esports competition gameplay
NBA 2K League crowd reaction esports event
NBA 2K League esports player competing
NBA 2K League tournament gameplay action
NBA 2K League crowd watching playoffs
NBA 2K League SpringHill production moment
NBA 2K League Playoffs presented by Google Pixel
NBA 2K League Fix 04
NBA 2K League team huddle during tournament
NBA 2K League fan watching tournament

Esports Video Production That Matches the Moment

Our work with the NBA 2K League and The SpringHill Company shows what happens when a production team understands both the technical demands and the cultural significance of esports. From capturing the competitive intensity of the playoffs to documenting the fan experience that makes these events unforgettable, we delivered footage worthy of the brands we worked alongside.

If you are planning an esports event, a gaming tournament, a livestreamed competition, or any live event that demands professional video production, C&I Studios brings the crew, the equipment, and the experience to capture it at the highest level. Contact us to discuss how our video production services can bring your next event to life.

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Esports Video Production That Matches the Moment

Our work with the NBA 2K League and The SpringHill Company shows what happens when a production team understands both the technical demands and the cultural significance of esports. From capturing the competitive intensity of the playoffs to documenting the fan experience that makes these events unforgettable, we delivered footage worthy of the brands we worked alongside.

If you are planning an esports event, a gaming tournament, a livestreamed competition, or any live event that demands professional video production, C&I Studios brings the crew, the equipment, and the experience to capture it at the highest level. Contact us to discuss how our video production services can bring your next event to life.

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NFL

NFL A Cinematic Approach to Safe Driving arrow_back scroll to explore

NFL

Safe Driving Campaign with NHTSA and the NFL

C&I Studios partnered with Sinclair Broadcast Group and the National Highway Traffic Safety Administration (NHTSA) to create a visually compelling campaign that promotes safe driving. By leveraging high-speed cinematography and NFL talent, we delivered impactful footage for the video production that encourages drivers to slow down and make responsible choices.

 

This project featured two standout NFL athletes and Super Bowl champions: Xavier Worthy and Mecole Hardman Jr.. Worthy, known for setting the fastest 40-yard dash time in history, brought his lightning-fast speed to the campaign, contrasting perfectly with the core message: slow down when it matters most. Similarly, Mecole Hardman Jr., celebrated for his incredible agility and explosive plays, was an ideal fit for promoting the importance of focused decision-making—whether on the field or the road. Together, these two athletes helped bring the campaign’s message to life, reinforcing the need for awareness and caution behind the wheel.

INDUSTRY

SPORTS

SERVICES

VIDEO PRODUCTION

NFL

Safe Driving Campaign with NHTSA and the NFL

C&I Studios partnered with Sinclair Broadcast Group and the National Highway Traffic Safety Administration (NHTSA) to create a visually compelling campaign that promotes safe driving. By leveraging high-speed cinematography and NFL talent, we delivered impactful footage for the video production that encourages drivers to slow down and make responsible choices.

 

This project featured two standout NFL athletes and Super Bowl champions: Xavier Worthy and Mecole Hardman Jr.. Worthy, known for setting the fastest 40-yard dash time in history, brought his lightning-fast speed to the campaign, contrasting perfectly with the core message: slow down when it matters most. Similarly, Mecole Hardman Jr., celebrated for his incredible agility and explosive plays, was an ideal fit for promoting the importance of focused decision-making—whether on the field or the road. Together, these two athletes helped bring the campaign’s message to life, reinforcing the need for awareness and caution behind the wheel.

INDUSTRY

SPORTS

SERVICES

VIDEO PRODUCTION

NHTSA TV Spot

'Happening Fast' Featuring Xavier Worthy

NHTSA TV Spot

'Speeding Catches Up' Featuring Mecole Hardman Jr.

Side profile close up of NFL player Mecole Hardman Jr. sitting in front of a camera giving an interview
NFL player Xavier Worthy standing holding a football wearing a Nike athletic shirt
NFL player Xavier Worthy standing holding a football wearing a Nike athletic shirt
NFL player Mecole Hardman Jr. laughing while sitting in front of a camera giving an interview
NFL player Mecole Hardman Jr. sitting in front of a camera giving an interview
NFL player Xavier Worthy signing a football
NFL player Xavier Worthy holding a football in front on him with one arm.

Filming the NFL's Fastest Athletes

To reinforce the campaign’s message, we utilized cutting-edge slow-motion filming techniques. Our team employed industry-leading cameras like the Phantom and the Freefly Ember to capture every movement in breathtaking detail. The result was a cinematic experience that paralleled the focus and decision-making required both on the field and behind the wheel.

Filming the NFL's Fastest Athletes

To reinforce the campaign’s message, we utilized cutting-edge slow-motion filming techniques. Our team employed industry-leading cameras like the Phantom and the Freefly Ember to capture every movement in breathtaking detail. The result was a cinematic experience that paralleled the focus and decision-making required both on the field and behind the wheel.

Side profile close up of NFL player Mecole Hardman Jr. sitting in front of a camera giving an interview
NFL player Xavier Worthy standing holding a football wearing a Nike athletic shirt
NFL player Xavier Worthy standing holding a football wearing a Nike athletic shirt
NFL player Xavier Worthy signing a football
NFL player Mecole Hardman Jr. laughing while sitting in front of a camera giving an interview
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NFL player Mecole Hardman Jr. looking up to catch a football
NFL player Mecole Hardman Jr. reaching up to catch a football
NFL player Mecole Hardman Jr. flexing both arms and yelling
NFL player Mecole Hardman Jr. holding a football in front on him with one arm.
NFL player Mecole Hardman Jr. getting ready to run a wide receiver route

Detail in Every Frame

Every frame of this NFL video production was meticulously crafted in post-production to ensure maximum impact. Our team fine-tuned every shot, color-graded for cinematic appeal, and refined the storytelling to align with NHTSA’s mission. While our responsibilities here did not include post-production editing, we are artists at heart, so we also created some internal BTS edits from the footage, a few of which you can view below.

NFL player Xavier Worthy shooting a football like a basketball
NFL player Mecole Hardman Jr. reaching to catch a football
NFL player Mecole Hardman Jr. reaching up to catch a football
NFL player Mecole Hardman Jr. catching a football

Detail in Every Frame

Every frame of this NFL video production was meticulously crafted in post-production to ensure maximum impact. Our team fine-tuned every shot, color-graded for cinematic appeal, and refined the storytelling to align with NHTSA’s mission. While our responsibilities here did not include post-production editing, we are artists at heart, so we also created some internal BTS edits from the footage, which you can view below.

NFL player Mecole Hardman Jr. reaching to catch a football
NFL player Mecole Hardman Jr. reaching up to catch a football
NFL player Mecole Hardman Jr. catching a football

Let’s Create Something Powerful Together

C&I Studios delivers top-tier production quality for any project—be it a commercial, documentary, live event, or high-energy sports content. No matter what you need filmed, we bring the expertise, creativity, and professionalism to make it happen.

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Empowered Media

Empowered Media

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Elevating Fitness Video Production

Empowered Media is a multimedia production company founded by fitness icon Jillian Michaels. Known for her role as a trainer on “The Biggest Loser” and her various fitness programs, Jillian Michaels established Empowered Media to encompass her wide range of ventures, including fitness DVDs, books, apps, and online content. The company’s mission is to empower individuals to live healthier, happier lives through fitness, nutrition, and lifestyle choices.

 

We had the privilege of working with Empowered Media to produce a series of dynamic prenatal workout videos featuring fitness expert Taylor Walker Sinning. Shot in the vibrant city of Los Angeles, our team dedicated themselves to capturing the essence of the Jillian Michaels brand, ensuring each workout session was not only effective but visually compelling.

Two female exercisers doing dumbbell exercise moves
Two female exercisers doing knee squats
Two female exercisers doing knee squats
Headshot of female with long hair talking to camera

Mastering Sunlight and Dynamic Shots

Throughout the production of the Taylor Walker Fit Prenatal Fitness Program for Jillian Michaels’ Empowered Media, we encountered and conquered several key challenges. Managing sunlight variations required meticulous planning and attention to detail, ensuring consistent lighting and visual quality across all sessions. Our sophisticated 3-camera setup and specialized gear allowed us to capture dynamic shots that showcased the exercises in their best light.

 

The finished series, available on Jillian Michaels’ The Fitness App, stands as a testament to our commitment to excellence in fitness video production, highlighting the hard work and dedication of both Taylor Walker Sinning and our team at C&I Studios.

Two female exercisers doing body stretching
Female exerciser doing dumbbell exercise move
Two female exercisers doing dumbbell exercise moves
Side profile of female exerciser with knees up
Two female exercisers doing dumbbell exercise moves
Two female exercisers on mats doing yoga

Behind The Scenes

Empowered Media – Taylor Walker Fit

Empowered Media screenshot
Empowered Media screenshot
Empowered Media screenshot
"C&I Studios exceeded our expectations with their professional fitness video production services. Their attention to detail and creative approach helped us create engaging workout videos that resonated with our audience. The team was a pleasure to work with, offering valuable insights and delivering exceptional results. We highly recommend C&I Studios to any fitness brand or personality looking to elevate their video content."

Tone Up Your Brand with Our Professional Video Production

Are you ready to elevate your fitness brand with high-quality video content that resonates with your audience? C&I Studios specializes in professional fitness video production that goes above and beyond. Our experienced team can help bring your fitness vision to life, creating engaging and effective workout videos that exceed expectations. Contact us today to discuss how we can tone up your brand and take it to the next level.

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Congressional Hockey Challenge

Color 6th Annual Congressional Hockey Challenge Logo
Hockey players on the side

Congressional Hockey Challenge

The Congressional Hockey Challenge is an annual ice hockey game for charity where lobbyists representing a wide range of interests play against federal lawmakers, congressional staff, and administration officials from across the political spectrum. NHL greats and executives like Commissioner Gary Bettman, Deputy Commissioner Bill Daly, Hall of Famer Pat Lafontaine, legendary goalie and innovative hockey analyst Kevin Weekes, Rod Langway, Alan May, Anson Carter, and many more go to Washington, D.C., to support the NHL All-Star Game.

 

The Congressional Hockey Challenge is dedicated to ice hockey’s development, making it possible for anyone interested in playing to do so. Since 2009, the game has helped raise more than $1 million for charities like the Fort Dupont Ice Hockey Club in Washington, DC, the Capital Beltway Warriors Hockey Program, USA Warriors Hockey, the Tampa Warriors’ annual “22 hours of hockey” event, and the Professional Women’s Hockey Players Association.

 

Every year, all of the congressional members gather together for this hockey game, which we’ve covered for many years. Our professional photographers are always present to capture detailed images of attendees and all of the dignitaries having a fantastic time, as well as group photographs and all the hard work that went into organizing the event.

Two hockey players on the ice
Two players on the ice
Hockey players in the locker room
Hockey players on the ice by the net
Hockey players on the ice by the net
Players on the side and ice

Ball Cap Liner

White Ball Cap Liner Logo
Young male player poised to hit a baseball on a baseball field

When MLB star Cliff Floyd wanted to market his innovative safety gear for baseball players, he came to us for the whole kitchen sink–everything from branding to product photography to web design. As a MLB player for the Florida Marlins, Cliff saw the dangers of head injuries for players, from pitchers fielding comebackers to youth batters with slower reaction times compared to professionals.

 

He created an innovative product that fits under a standard baseball cap, but he needed help with the visual presentation and a plan to market the product online and in his networks. We provided brand development, product photography and a web design to help launch the Ball Cap Liner.

Branding

The first task was to develop a logo that represents the brand. We listened to the design vision of Cliff and his team, and then developed a logo that was modern, incorporated some personal significance for Cliff, and had appeal in the athletic industry.

Ball cap liner brand guidelines booklet on display
Side view of Ball Cap Liner
Ball Cap Liner packaging
Ball Cap Liner on display
Ball Cap Liner packaging with baseball player Cliff Floyd on front
Ball Cap Liner D30
Ball Cap Liner D30
Closeup of lower halves of young baseball players wearing cleats holding bats while sitting on the bench

Product Photography

We then created product photography that highlighted the features of the protective liner, as well as lifestyle shots to show how people could incorporate them into their uniforms. As for product photography, we shot multiple angles of the Ball Cap Liner in different lighting scenarios to make sure that it was showcased in a professional manner for use on web and social media. With the right combination of photography, web design and branding, we were able to create a comprehensive marketing package that allowed Ball Cap Liner to take off.

Closeup of a baseball bat, mitt with ball in it and Ball Cap Liner on a home base on a baseball field
Baseball glove, ball and bat on a base on a baseball field
Closeup of baseball on the ground on a baseball field
Closeup of baseball mitt and baseball on the ground and baseball bat leaning against a chain link fence with a Ball Cap Liner hanging on the bat
Closeup of Ball Cap Liner and baseball on a baseball base on a baseball field
Closeup of water bottle, Ball Cap Liner, baseball and mitt resting on baseball field bench
Closeup of baseball mitt with Ball Cap Liner on it
Closeup of a baseball bat, Marlins cap and Ball Cap Liner on a home base on a baseball field

Web Design

In addition to visuals, we provided Cliff with an engaging website design that showcased his product in a visually appealing way. The website was designed to be user-friendly, allowing customers to find the information easily and quickly purchase merchandise as individuals or in bulk.

 

Overall, it was an honor working with Cliff Floyd and helping to bring his vision of Ball Cap Liner to life through strategic visual content.

Website screenshots on an Apple monitor with two other related images
Young baseball pitcher wearing red cap poised to throw ball
Two young baseball players wearing Ball Cap Liners with one holding a baseball and the other wearing a baseball mitt posing for the camera
Side profile of a young baseball player wearing a red cap in a pitching pose
Three young baseball players posing for the camera wearing Ball Cap Liners
Side profile of young baseball pitcher wearing ball cap liner tossing baseball in the air
Young Piranhas baseball player wearing a Ball Cap Liner smiling and posing for the camera
Young Piranhas baseball player wearing a Ball Cap Liner smiling and posing for the camera
Side profile of a young Piranhas baseball player wearing braces, short beard and a Ball Cap Liner smiling and posing for the camera
Side profile of a young Piranhas baseball player wearing a Ball Cap Liner posing for the camera
Side profile of a young Piranhas baseball player wearing a Ball Cap Liner posing for the camera
Marlins baseball player wearing cap backwards posing for the camera looking down at the BCL he is holding
Marlins baseball player wearing a BCL posing for the camera looking down
Marlins baseball player wearing a cap posing for the camera with a bat across his shoulders
Marlins baseball player posing for the camera holding a bat and tossing a baseball
Marlins baseball player wearing cap backwards posing for the camera holding a bat in a batting pose

AT&T

AT&T logo

AT&T

Lightning Fast Production with AT&T

Our collaboration with AT&T and Sinclair Broadcasting Group landed in that sweet spot where the clock moves a little too fast and the expectations sit pretty high. The assignment centered on a 30 second commercial that needed to feel energetic and clean. The goal was simple enough on paper. Capture Miami in a way that makes viewers feel the power of AT&T’s 5G network.The approach relied on a mix of careful planning and an easy confidence that comes from crews who know how to work inside a busy city without losing the creative edge.

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TECHNOLOGY

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CREATIVE MARKETING
CONTENT CREATION

AT&T

Lightning Fast Production with AT&T

Our collaboration with AT&T and Sinclair Broadcasting Group landed in that sweet spot where the clock moves a little too fast and the expectations sit pretty high. The assignment centered on a 30 second commercial that needed to feel energetic and clean. The goal was simple enough on paper. Capture Miami in a way that makes viewers feel the power of AT&T’s 5G network.The approach relied on a mix of careful planning and an easy confidence that comes from crews who know how to work inside a busy city without losing the creative edge.

INDUSTRY

SPORTS
TECHNOLOGY

SERVICES

CREATIVE MARKETING
CONTENT CREATION

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A production day built on precision

Our recent collaboration with AT&T and the Sinclair Broadcasting Group for a captivating 30-second commercial speaks volumes about our prowess in pushing creative boundaries.

 

Miami’s skyline, particularly the Kaseya Center, was our backdrop for the commercial, which promoted AT&T’s revolutionary 5G network. The production required several moving shots, including drone footage. Meeting the requirements of this high-altitude journey in the heart of Brickell Avenue resulted in a carefully planned flight path, rigorous permitting, and of course, our licensed drone operators. Our experience and commitment to timely execution ensured not only a visually stunning outcome but also a fully compliant operation.

On Set with Shams Charania

Working with NBA Insider Shams Charania was a wonderful experience. Shams’ professionalism and charisma seamlessly aligned with our vision, and our team navigated the intricacies of integrating his role into the commercial with finesse. This allowed us to amplify the commercial’s impact by leveraging his unique charm and presence.

Man in Miami waiting for the public transit tram using iPhone with AT&T 5G network
Capturing the Essence of Brands

C&I Studios isn’t just a production company; we’re shapers of captivating narratives. Our track record of working with major brands showcases our knack for turning concepts into compelling visual stories. If you’re ready to enhance your advertising strategy with the power of drone and camera wizardry, make C&I Studios your choice and elevate your brand with us.

The Florida Panthers

White Florida Panthers Logo

THE FLORIDA PANTHERS

MARKETING | ADVERTISING | GRAPHIC DESIGN | PHOTOGRAPHY

We started working with the Florida Panthers at a time when their reputation in the NHL was lacking. Game attendance was down. In fact, it was almost non-existent. According to game statistics, the Panthers’ 2014–2015 home opener set a team record for the lowest attendance at a home opener, with only 11,419 spectators in attendance. The team’s next game against the Ottawa Senators marked the team’s lowest attendance ever, with only 7,311 in attendance (and they were most likely Canadians!). This is what we were walking into and one of the main obstacles we face.

 

We got started working with Panthers in 2014 to help improve the franchise’s reputation locally as a means of increasing game attendance. We got started recreating Club Levels in the BB&T Center, which you will see below, as well, as creating food and beverage packaging for new product releases. As we contributed to the Florida Panthers’ marketing, the team started to win big time. We believe it was their winning streak combined with our constant marketing and advertising that helped increase game attendance and fan loyalty. Here is a look at all of the work we did for the Florida Panthers and how we helped involve the South Florida community.

This case study flows backward from the 2016 Stanley Cup Playoffs to the redesign of the TruMoxy Entertainment Lounge in 2014. Here we go! 

"South Florida is Panthers' Territory!"

Our collaboration with the Florida Panthers came at a time when their popularity was at a low point. But in the time we worked with them, revamping their brand image and outfitting their arena with bold new graphics, we saw their popularity skyrocket. Game attendance was higher than ever. Their fanbase was loyal and ever-present. And best of all, the Panthers were dominating the 2016 Stanley Cup Playoffs with a team that was loved locally and internationally!

 

Given our proven track record with the Panthers over the past two years, they asked us to lead their marketing efforts during the playoffs. Our main objectives were to spread the already heightened popularity of the team to extend their fanbase, and to help increase ticket sales for the 2016 playoff games and the seasons to follow. Our Graphic Design department again fulfilled the bulk of these marketing and advertising initiatives because of their ability to simplify complicated messaging with advanced design principles, strengthen sales language through colors and typography, and maintain a consistent and captivating brand image. Among the various tasks we spearheaded were developing ads for magazines, television, and online, promoting the BB&T Center’s amenities and decorating the arena with banners, informing on extracurricular Panthers events, engaging the die-hards via infographics and player updates, and creating food and beverage packaging for concession stands.

 

Our 2016 mission was straightforward: make the Florida Panthers’ name as recognizable as the Miami Heat, Florida Dolphins, and Florida Marlins.

Join Us Panthers Ad
2016 STANLEY CUP PLAYOFFS

We tracked the progress of the 2016 Stanley Cup Playoffs game-by-game, delivering updates to our fanbase and advertising ticket sales to hockey fans in the cities where the Florida Panthers traveled. 

 

As the playoffs progressed, we had to find ways to keep our content fresh and relevant. A major concern was limiting consumer fatigue, which can arise from increased ad frequency reaching the same demographics. To prevent this, we made many ads in GIF format, changing the imagery and language to appeal to users navigating various advertising landscapes.

 

In addition to advertising ticket sales and monitoring the progress of the tournament, our team designed massive banners to celebrate the athletes making this year’s season so exciting! These were draped on the BB&T Center and served to keep the local audience engaged in the events that were unfolding.

Ekblad Generic Playoff Player Ad
2016 Stanley Cup Playoffs Jagr Luongo
PANTHERS MILESTONES

Panthers Pride runs the show!

This was perhaps one of the most fun aspects of our collaborations with the Florida Panthers in the 2 years we worked together. Highlighting player statistics and team milestones during the 2016 Stanley Cup Playoffs had Panther’s Pride surging throughout the studio. We all became die-hard hockey fans in the process of creating these infographics and stat sheets… just another reward for a job well done. These media assets were used primarily to build a loyal following but also became extremely useful in converting prospective consumers into ticket sales. By sharing these milestones and hall-of-fame status statistics, we showed local sports fans that there was plenty of reason to follow the Florida Panthers and even more reason to come to the games. These infographics served many purposes for the overall marketing campaign. They were featured on social media, modified into banners to be displayed at the arena and on the jumbotrons, and were converted into ads to increase ticket sales and merchandise sales.

Congrats Florida Panthers All Stars Ad
Five Game Win Streak Infographic
Eight Game Win Streak Infographic
Ten Game Streak Infographic with view of hockey rink
Roberto Luongo sixth all time games played in NHL History Infographic
Roberto Luongo 900th Game Infographic
Roberto Luongo sixth all time wins infographic
Jagr 3rd All Time NHL Points Infographic
Jagr Promo Infographic
Jagr Third in Goals Infographic
Brian Campbell Game Infographic
Mitchell 900th Game Infographic
FOOD & BEVERAGE PACKAGING

Our early success with the TruMoxy entertainment lounge proposal earned us another contract: the design of the Florida Panthers Marco Bar and West Coast Energy Drink.

 

This was an exciting opportunity to provide their organization with such a valued piece of graphic design. But the pressure was on. With little artistic direction to go off of and an outdated logo to boot, we had to create timeless packaging that would appeal to athletes and fans alike. To achieve this, we had to merge two brands into something that looked cohesive and still emanated with Panthers’ energy.

 

For the Macro Bar, we hand drew illustrations that embodied elements of Florida and hockey, which ultimately defined the look and feel of the Macro Bar and informed the design elements of the West Coast Energy Drink. It was on this assignment that we created a new logo variation for the Florida Panthers that was so beloved it was adapted into a shirt and handed out to fans their games.

 

Our success in designing the Marco Bar and West Coast Energy Drink earned us yet another design contract… the redesign of their concession stand cups, which would be sold during games and as souvenirs! But that’s not all. This was the catalyst for something far bigger…

MACRO BAR
WEST COAST ENERGY DRINK
Pure Energy Sixteen Non Chill Energy Drink packaging label
Go Macro Macrobar package label
Arena Cup BB&T Center Ad
Color FP Trumoxy Layout
The TruMoxy Entertainment Proposal
Trumoxy Linear Logo

Our collaboration with the Florida Panthers came at a time when their popularity was at a low point. Game attendance was down. Really down. In fact, they ranked as one of the least-watched teams in the NHL. Something had to change.

 

The first phase in bringing immediate excitement to the franchise was to physically refurbish outdated club levels in the BB&T Center to give locals more incentive to buy tickets. We were tasked to submit a proposal for the redesign of the TruMoxy Gaming Center. Little did we know that our track record with the Panthers was about to get even more exciting.

 

The TruMoxy Entertainment and Gaming Center

The TruMoxy lounge was dated and did not properly focus crowds. The Panthers wanted to improve the function of the space while adding new entertainment elements. Our team got to work reimagining the space to create the BB&T Center’s next hottest hangout.

 

We revised the layout entirely, changing the boring rows of tables into an interactive lounge space where fans could watch Panthers games on new LED Flatscreens while drinking at the bar, play video games on built-in gaming systems, and listen to live music before the Panthers take to the ice. The vision would turn the Florida Panthers TruMoxy Gaming Center into the featured entertainment location for every Florida Panthers fan.

 

The final result of the TruMoxy Entertainment and Gaming Center would be an added revenue stream for the BB&T Center complete with new opportunities for advertising concerts and events outside of Panthers Hockey.

Trumoxy Sketch One
Trumoxy Sketch Four
Trumoxy Sketch Three
Trumoxy Sketch Two
Trumoxy Graphic Layouts
Flag being held by fans in a crowd
Mood Board images
Aerial view of a hockey rink with BB&T Logo
Aerial view of a hockey rink with logo

SiriusXM Super Bowl LIV

Sirius XM Super Bowl LIVE Live Stream Coverage

A look inside the process of managing and streaming the most-watched live cable television event in America.

SiriusXM hired us for their live stream coverage of the Super Bowl LIV pregame. Over the course of a week, we streamed every SiriusXM show. We specifically handled graphics, tickers, and overlays for Pitbull’s Globalization, Shade 45, Mad Dog Sports Radio, Kevin Hart’s Laugh Out Loud Radio, Radio Andy, Joel Osteen Radio, and a few others. We also handled the NFL’s radio channel.

 

The magnitude of this live stream was both exciting and daunting. The hours were insane and the pressure was there every step of the way, but the entire experience proved to be one of the most rewarding jobs to date.

 

Though we faced many challenges throughout the week, largely caused by external factors presented right there at the moment, we were able to adapt and overcome every obstacle to deliver a high-quality, seamless stream with flawless continuity.

 

Our team was the real hero on this job. Many of the challenges that were presented were totally out of our control. But, at the end of the day, they fell on our shoulders. But if you’re in the same industry and have been in a similar situation, you know every challenge comes with the territory. When challenges are presented live, they are significantly more overwhelming, but that never dulled our team’s attitudes or their abilities to produce an epic live stream for the most-watched event on cable television.

 

The following content will take you behind the scenes into the coverage of the SiriusXM Super Bowl LIVE live stream, and show you the many facets of production that our team controlled.

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View of floor of Sirius XM Radio with people and crew
Sirius XM set with anchors, video bank and computers
View from behind of crew member working on a computer with video bank in the background
View of floor of Sirius XM Radio with people and crew
View of floor of Sirius XM Radio with people and crew
View of floor of Sirius XM Radio with people and crew
Closeup of Sirius XM Radio set with male and female anchors
Closeup of video bank
Closeup of video bank
Crew members on the floor of Sirius XM Radio
Crew members posing for the camera on the floor of Sirius XM Radio
Crew members filming on set of Sirius XM Radio
Crew working on computers with video banks
View from behind of people being filmed and interviewed with group of people around them
Female crew member on ladder working with lights on Sirius XM Radio set
Crew on Sirius Radio XM set
Closeup of guest Martha Stewart on Sirius XM Radio display with computers in foreground
Closeup of display screen showing SiriusXM Radio logo

Live Streaming Challenges at Super Bowl LIV

Most every production comes with its own unique set of challenges. The Sirius XM Super Bowl LIV live coverage was no different.

Regardless of how thoroughly you plan, there are times when things simply don’t go right. That’s why it’s so important to have a team that is both prepared and capable of working through problems while still keeping morale positive and continuing to carry out their job functions.

 

When we were on set for the Super Bowl LIV live coverage, we had to pull out a lot of the tricks of the trade we’ve learned over the years to get the job done. For instance, when certain graphic animations (you know, the ones that open the show and appear during cut scenes) were not formatted properly, our team stepped in and created graphic design work on the fly, literally creating assets as the stream was in motion. Additionally, we had to improvise and build a live stream ticker on set to handle switching between channels. And that wasn’t even the half of it.

 

Some of the provided assets for the live stream were either low resolution or the wrong resolution. So, new assets that weren’t previously planned for had to be created on-site or undergo last-minute changes, such as making still images animated or making animated assets animate in a different way. Certain functionality was also requested that wasn’t originally required.

 

We had to be very creative and use the tools and software that we had at our disposal to come up with solutions to those challenges to satisfy the needs of the shows and the requests of our client. And we had to do it all in the background of a live program without any viewers, media, or hosts noticing.

 

These issues we encountered were pretty stressful (understatement) but that’s why it was so important that we keep our cool and get the work done without disturbing the show, which is exactly what our team did. They nailed it!

LIVE STREAMING SERVICES

Monster Music

White Monster Music Cable Logo

Monster Music

Monster Music is one of the leading sound and music engineers in the industry. Their history dates back 38 years. The legacies of household names, like Beats by Dre, begins with Monster as the key design, manufacturing, and distribution partner.

 

The advanced quality of their engineering disrupted the music market in incredible ways. Before the introduction of the first Beats, very few people were willing to pay upwards of $300 for a pair of headphones. Today, that is the standard, and consumers are willing to make the investment.

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The Sounds of Champions Video Series

Monster Music, in collaboration with Roc Nation, hired us to conceptualize and produce a video marketing series promoting their new line of headphones and speakers.

 

The Sound of Champions accomplishes two functions:

  1. it introduces a new line of state-of-the-art music products, showcasing various products without overwhelming consumers, and
  2. it reshapes the application and use of their products, situating their gear in the arena of health and fitness alongside relaxation and leisure.

 

To meet the standards of Monster Music, Roc Nation, and their consumer base, we chose to create athletic showcases featuring star athletes in boxing and basketball.

Monster Music Athletes

The athletes are, ultimately, the centerpiece of our series, however, subliminally attached to their character is the presence of Monster Music marketing. This soft-sell elevates the series, creating a Nike-Esque marketing scheme in which consumers identify with the character and the sensation of using their products more-so than the product itself.

Monster Music Brand Video Series

Featured in the video above is Luis Arias, an American professional boxer currently at work with Mayweather Productions. On the right is another professional boxer, Guillermo Rigondeaux Ortiz, a Cuban professional boxer and two-weight world champion in the bantamweight and super-bantamweight divisions. The video below features former NBA star, Charlie Villanueva, a New York-born star of Dominican heritage with over a decade of actively playing in the NBA.

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Each narrative is a chapter in a larger story. They are effective when viewed individually but are significantly more powerful when viewed as a whole. The message is simple: inspiration comes in many forms but determination often looks the same. Determination is a struggle — it’s blood, sweat, and tears. It’s taking the difficult road and facing each challenge head-on. Regardless of the path you take to find success, you need to create your own soundtrack. That is Monster Music way.

Closeup of Charlie Villanueva boxer wearing red boxing gloves standing in the corner of a ring
Closeup of Charlie Villanueva boxer wearing red boxing gloves sitting in the corner of a ring
Charlie Villanueva wearing headphones and black cap using a video game controller
Side profile of Charlie Villanueva wearing headphones and gray cap using a video game controller
Closeup of Luis Cuba looking down putting in ear buds
Luis Cuba wrapping his hands in a locker room
Side profile of Luis Cuba punching a boxing bag in a gym
Luis Cuba sitting on a red stool in a corner of a boxing ring wearing white hand protectors looking down

Sportsblog

SPORTSBLOG

Side profile of an African American man with goatee
SPORTSBLOG

A Video Documentary Mini Series

Ed Davis from the Portland Trailblazers was inspired to create a two-part video documentary series about sports and its impact on the youth. Pulling from personal experience, Ed David shares an insightful and genuine narrative on how sports shape the lives of young adults. Using sports camp as the setting, Ed Davis blends the experiences of the youth with those of his past to create a story that unites the past with the present day.

 

This short documentary mini series uses Ed Davis as a pillar to attract viewers but diverts the story away from his character to focus on the youth and the role of sports in their life, which is a powerful message. His status as an NBA professional player gives his words authority and he uses that to share an uplifting story set in Richmond, Virginia.

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Closeup of Rudy Gay with a goatee talking to a crowd of children in a gym
Rudy Gay posing with a little boy for the camera with another man and two boys looking on
View of Rudy Gay poised to make a shot on a basketball court with people around him on the court
View from behind of Rudy Gay shooting a basket on the basketball court with people on it in the background
Boy approaching the hoop with a basketball with many other players on the court behind him
A group of men playing on a basketball court
Aerial view of a basketball court with players doing practice drills
Ed Davis wearing a gray t shirt and black shorts sitting and looking down

LastSet

White LastSet Co. Train Grind Dominate Women's Clothing Line logo
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LastSet Co.

LASTSET Co. is an L.A. based clothing line for female athletes. Their philosophy, TRAIN. GRIND. DOMINATE., is subliminally ingrained in both their style of clothing and their marketing. They showcase strong female athletes in their branding, adding to the powerful nature that has become iconic of their brand. That is what we sought to capture in this branding video.

 

We wanted to deliver a video that embodied both the dedication and mindset needed to push through that last set. The choppy, fast-paced editing and winding camera angles symbolize the workout. This style helps the viewer to feel the strain of the barbell on top of their shoulders; to feel that shortness of breath with each passing set; to leave the pain behind and dig deeper.  

 

The model and the setting we chose for this video are not glamorous. Yes, she is beautiful and incredibly fit but she is not acting. That is what makes this video powerful. She’s grinding, she’s feeling the weight of her exhaustion, and that is something that their audience can connect with. The only dialogue in the entire video, “You got this.” is all that is needed. Anyone who has been in the gym pushing themselves to the limit has used a similar phrase to motivate themselves to see that last set through.

Closeup of woman wearing a gray t shirt holding weight and looking down
Closeup of woman wearing a gray t shirt lifting weight
Closeup of woman wearing a gray t shirt lifting weight
Woman lifting weight with minder behind her in a gym
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Closeup of woman in a gray t shirt holding weight bar

Nike

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Nike

A Creative Marketing Concept For Nike Sneakers

We developed this creative marketing concept for Nike to tell a different story of failure, perseverance, and remembrance. To us, failure is a path from which one can mature and better themselves. No one is perfect. And those that are wildly successful encountered countless missteps, but they kept going.

Not all people respond to defeat the same way, though. Some give up while others dig deeper and push beyond whatever they thought capable. Within this context, not every tale of failure has a happy ending. Some people face defeat and never go beyond that threshold. But that is not to say they remain defeated. We wanted to showcase that kind of story in this concept.

INDUSTRY

PROFESSIONAL | RETAIL | SPORTS

SERVICES

VIDEO PRODUCTION | PHOTOGRAPHY | MARKETING

Nike

A Creative Marketing Concept For Nike Sneakers

We developed this creative marketing concept for Nike to tell a different story of failure, perseverance, and remembrance. To us, failure is a path from which one can mature and better themselves. No one is perfect. And those that are wildly successful encountered countless missteps, but they kept going.

Not all people respond to defeat the same way, though. Some give up while others dig deeper and push beyond whatever they thought capable. Within this context, not every tale of failure has a happy ending. Some people face defeat and never go beyond that threshold. But that is not to say they remain defeated. We wanted to showcase that kind of story in this concept.

INDUSTRY

PROFESSIONAL | RETAIL | SPORTS

SERVICES

VIDEO PRODUCTION | PHOTOGRAPHY | MARKETING

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Failure is Just the Beginning

Sports brands often rely on a theme of failure and triumph to rally their demographic. Besides, who doesn’t identify with an underdog story? But what of the others? Who is sharing the story of those who were dealt a bad hand— who failed and never triumphed, but persevered?

Our creative concept is powered by the heart of the athlete and the love of the sport. Failure, not triumph, is the chief theme. With the negation of triumph and happy endings, we invoke remembrance. Some of us don’t play to win; to prove our strength; to show that failure does not have a hold on us. Some of us— most of us— play for the love of the sport; for the feeling of our feet leaving the ground; for the satisfaction of doing more than we thought we could do.

 

From an advertising standpoint, this creative concept is selling Nike sneakers. From a marketing and branding standpoint, it is showing how Nike products empower everyday athletes.

 

The Story is the Product

A brand as massive as Nike demands clever marketing such as this. Hard sells don’t work. Nike’s consumers are influenced by storytelling. The product is second to emotion. Therefore, this creative marketing concept for Nike sneakers places feelings of empathy above product shots. This tactic strengthens the appeal of the advertisement and equips Nike sneakers with more value than what the product offers.

The defining moment — where the story becomes an advertisement — is confirmed 27 seconds into a 30-second video. The Nike sneakers are planted in the center of the frame. This moment is timed with a break in the dialogue. A pause lingers as the sneakers fill the screen. And when they lift off, the final words are spoken, pairing feeling with the product.

View from behind of the lower half of an African American man wearing black Nike shoes and white Nike socks poised holding a basketball on a basketball court with a light shining on him in semi darkness

As an homage to a brand we love, we chose to conclude the video advertisement with an iconic shot. In the context of failure, this serves an intended purpose. We wanted to show that even athletes who fail and never triumph carry their heroes and their love for the game in every step taken on the court. This is a big moment and one that resonates with our audience. What it confirms is that you don’t need to be a star athlete to take flight like you always dreamed you could.

If you like this creative marketing concept for Nike sneakers, you should check out the work we’ve done with Karelle Edwards. She is a 500-meter Olympic hurdler from Canada set to make her Olympic debut at Japan in 2020. Our shoots with her in Los Angeles also featured Nike branding.

View from behind of an African American man poised holding a basketball on a basketball court with a light shining on him in semi darkness
An African American man poised holding a basketball on a basketball court with a light shining on him in semi darkness
An African American man poised holding a basketball on a basketball court
Side profile of an African American man poised holding a basketball on a basketball court
An African American man poised holding a basketball on a basketball court with a light shining on him in semi darkness
Creative Marketing Concept for Nike Sneakers An African American man holding a basketball on a basketball court with a light shining on him in semi darkness
White Nike Sneakers Concept Storyboard sketch

Behind The Scenes On The Set Of Nike

We filmed this video campaign idea for Nike in Fort Lauderdale, Florida. We rented a high school gym and captured all of the photography and video content over the weekend. Our entire production team helped bring this idea to life. Working on creative videos like this is a great team-building exercise and perhaps one of the most enjoyable parts of working with our studio.

 

We faced a few challenges during production. One was significantly more stressful than the rest!

 

On the first day of filming, we set up the scene. Standard. We tested the lighting. Set the mood with the fog machine. Set the camera track and so on until we were ready to start filming. The only problem… we were still waiting for our talent to arrive. Suddenly we get a phone call from the talent’s manager. They canceled on us last minute without explanation. Can you believe that? But we didn’t give up. No, we embodied the spirit of Nike and persevered.

 

Fortunately, luck was on our side. Outside the gym was our saving grace, the athlete seen in the video and the photography. It honestly could not have worked out any better. He was a great guy to work with and injected this video concept with the exact emotion we had envisioned.

Nike Concept #2
African American man checking video equipment on a cart on a basketball court with another crew member looking on
Closeup of a man working with video equipment with a woman in the background
African American man wearing a gray t shirt holding a ball on a basketball court posing for the camera with a crew member walking off screen in the background
African American man wearing a gray t shirt holding a basketball walking with a film crew member on a basketball court
African American man checking laptop next to a cart of video equipment on a basketball court
African American man wearing a gray t shirt holding a basketball being shown by a film crew how to film a scene on a basketball court. Video Production Services
Joshua by a computer talking to film crew around him
Two male film crew members adjusting equipment for filming on a basketball court
Two male film crew members adjusting equipment for filming on a basketball court
Nike being filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball walking away on the court surrounded by a film crew
Headshot of African American man wearing a gray t shirt
Closeup of a video cameraman working a camera
African American man with a white towel around his neck being sprayed in the face by a makeup artist
Nike being filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball being tended to by a makeup artist
Side profile headshot of African American man wearing a gray t shirt
Film crew working on equipment for a scene. Video production Services
Nike being filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball surrounded by a film crew
Nike filmed on a basketball court in a gym with an African American man wearing a gray t shirt holding a ball walking on the court surrounded by a film crew
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Nike. Run!

Nike Training Campaign Concept

We are attached to the brands we use most, so when we’re inspired to create something original for a brand we love, we get right to work. When planning our passion projects, we aim to recreate what should be. We take the time to step back and analyze a brand from a new perspective — an artistic one. A while back, we had this idea for Nike of an athlete running through California’s rugged wilderness. The purpose of this creative marketing concept for Nike sneakers was to attach the brand to nature and fuse the product with the environment. The result is that the viewer can feel the apparel as if they are feeling the weather. It places our audience in the setting, showing them how it feels to wear Nike.

Man striking a pose on one leg in front of a culvert
Still of runner jumping looking behind him in a culvert
Side profile of a man running on a path
Side profile of a man kneeling in the sand by a cliff
Still of runner jumping up in the air looking back
Still of runner in midair in a running pose
View from the front of a man sprinting
Closeup view from behind of a man looking out over the cliff
Black and white of a film crew filming a man running
Black and white of a film crew filming a man running
Black and white of a film crew sitting on the back of a pickup
Black and white of a film crew filming a man running
Black and white of a film crew setting up equipment on a cliff
Black and white of a film crew filming a man running on a cliff
Black and white of a videographer filming a man striking a pose on one leg
Black and white of a videographer setting up equipment with two men and a woman standing by

Kinetix 365

Kinetix 365 logo

The Brand

Kinetix 365 is more than just a movement therapy clinic. Kinetix is a team of highly trained professionals using the latest, most advanced physical therapy techniques to help restore their patients back to pain-free health efficiently and for the long-term.

 

Tailoring their assessments to each individual, the Kinetix team is able to zone in on the root of the issue at hand and fix it from its core. They do so by keeping assessing their patients’ work and home stressors, overall body condition, nutrition, genetic & postural habits, emotional connections and patterns that are held in your muscles.

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Health and Fitness Marketing

Credibility is paramount when marketing a professional health and fitness brand. In today’s society of bloggers, influencers, and self-publishers unlicensed individuals and self-proclaimed experts can easily flood the market. To immediately distinguish Kinetix 365 as the real deal, we created professional profiles for their fitness experts. Authoritative content such as this positioned Kinetix 365 in a higher health and fitness tier. Once we established their knowledge we were able to create a series of fitness tutorials for professional, amateur, and casual athletes. This process helped propel the brand into new markets and was essential in accumulating a much larger and proactive audience.

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Fitness Tutorials

Video Production spearheaded our push for health and fitness authority. Our strategy: deliver bite-sized chunks of useful knowledge and fitness tips that are easy to apply to any type of fitness routine… for free. These fitness tutorials essentially functioned as previews and showed how developed Kinetix 365’s knowledge and expertise are, as well as how expansive their personalized health and fitness regimes are for each patient/client.

 

Furthermore, these small, digestible video clips were the ideal pieces of media for social promotions. These were pivotal in growing our consumer base and their loyalty. Since these video tutorials have so much value it was much easier to convert viewers into loyal consumers, while ensuring that our media and social initiatives received the traffic they deserved.

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Health In Motion

The professional photography provided for Kinetix 365 focused predominantly on lifestyle. We wanted to motivate viewers into taking action, not just for the purpose of the brand’s mission but for their own well-being. By showing Kinetix in motion and connecting that to ordinary people we were able to build a narrative that has thrived since the first media day.

 

On the opposite end of the spectrum, Kinetix needed industry authority amongst professional athletes. We had the privilege of working with some of North America’s top female track stars (some of whom will be debuting in the 2020 Olympics in Tokyo) to establish the connection between Kinetix’s expertise in health and fitness and how that ads value to professional athletes.

Ten female athletes sitting on a bench posing for the camera
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Two female athletes posing for camera by hurdles
Two women posing for the camera on a track leaning on hurdles
Side view of a woman on a track field in track outfit jumping a hurdle
Two women posing for camera on a track field in track outfits poised to run
View from behind of woman on a track field in track outfit
View from above of woman doing stretches with rubber band in track outfit
Side view of woman posing for camera in running pose on a track field in track outfit
Woman posing for camera on a track field in track outfit using rubber band for stretching
Woman posing for camera leaning forward a little
Asian female athlete bending over looking at camera in front of a hurdle on a track
Side profile of woman using bar for pullups
Two women exercising doing a yoga pose
Woman using metal parallel bars
Three women running in the sand
Two women on the beach with one using a tension band on the other for exercise
Trainer helping with stretches
Side profile of woman doing a plank on metal parallel bars
Closeup of woman jumping rope in a park
Man exercising with a kettle ball in the sand
Man lifting kettleball on the beach
View from behind of man using Kettleball on a beach
Woman doing a yoga pose on railings

Behind The Scenes

Three women standing on the beach with a videographer filming them
Joshua filming behind three women jogging on the beach

Karelle Edwards

White Karelle Edwards logo

Karelle Edwards

Karelle Edwards is a Canadian 100m hurdler and five-time Canadian National Team member, having participated in:

  • 2017 World University Games
  • 2015 World University Games
  • 2013 Francophone Games
  • 2008 World Junior Championships
  • 2007 World Youth Championships

Karelle is currently training for the 2020 Summer Olympics in Tokyo, Japan. We joined her on the track in Los Angeles, California to photograph these great images.

Karelle Edwards posing for the camera
Karelle Edwards posing for the camera
Karelle Edwards posing for camera looking off camera
Side profile of Karelle Edwards posing for the camera
Side profile of Karelle Edwards Canadian Olympic Athlete posing for the camera

The Purpose

We teamed up with Karelle Edwards to produce professional photography that would be used to enhance her professional sports brand just in time for her debut at the 2020 Olympics in Tokyo, Japan. Our concepts fused professional athlete photography with athletic fashion photography, but in a way that looked and felt like lifestyle photography. To achieve this, we combined stills that showcase her personality, action shots that capture her athletic prowess, and poses that highlight her athletic wear. As artistic directors, we sat down with Karelle Edwards to conceptualize our shot list and ensure that our gallery would fully showcase her personality, skill, and sport. As marketing managers, we chose to integrate poses, settings, and postures that our target audience would gravitate towards, and that other marketers and brands would feel inclined to share or mimic.

Side profile of Karelle Edwards posing for camera
Karelle Edwards posing for camera
Karelle Edwards posing for camera
Karelle Edwards posing for camera
Karelle Edwards side profile posing for the camera leaning over
Karelle Edwards posing in front of a black building
Karelle Edwards doing arm stretches
Karelle Edwards leaning over posing for the camera
Side profile of Karelle Edwards doing leg stretches by a black building
Karelle Edwards posing for camera in front of building looking off to the side

The Challenge

Coming from a commercial background it is difficult guiding a professional athlete to pose and move the way you think they should. When mapping out the visuals, it’s easy to say pose this way or that because you know the photo will be beautiful. But from the athletes perspective, our artistic direction may not always represent the sport.

 

For instance, when posing Karelle to take off from the starting block, we wanted her shoes positioned so that the Nike logo would be clearly visible. It took some adjusting to get the right balance between the shot we envisioned and what would appeal to athletes. In the end, we achieved that balance. The image not only looks great but will also appeal to consumers shopping for sportswear in Sports Illustrated as well as amateur athletes looking for guidance in their sport. A lot of the challenges come down to what is proper and what is marketable. In the end, you have to trust the person (or people) you are working with. Every photo shoot is a partnership between professionals. That is how we operate. Karelle was great to work with and (unbeknownst to us) a keen artistic director, so all the challenges we faced were easily overcome.

Karelle Edwards outstretched arms and legs plank pose in front of a black and white web graphic and yellow wall
Karelle Edwards doing a side plank pose
Karelle Edwards stretching pose in front of a gray building
Karelle Edwards walking past a gray building
Karelle Edwards running pose for the camera
Karelle Edwards running pose next to a gray building
Karelle Edwards sitting on a concrete block next to a gate
Karelle Edwards closeup sitting on a concrete block looking down
Karelle Edwards sitting on a concrete block next to a gate looking off camera
Karelle Edwards doing side plank and stretches on a green turf
Karelle Edwards sitting on a pink chair looking off camera by an orange table with Garden of Life Whey and plant based recovery powders
Karelle Edwards kneeling pose for the camera on green turf looking off to the side
Karelle Edwards side profile closeup headshot of her drinking from a packet of Fuel for Fire Banana Cocoa smoothie
Karelle Edwards closeup holding a packet of Fuel for Fire Banana Cocoa Smoothie
Side profile of Karelle Edwards doing leg stretches by a gray building
Karelle Edwards doing leg stretches looking through a black metal fence
Side profile of Karelle Edwards doing leg stretches
Black and white of Karelle Edwards sitting on a concrete block by a gate
Black and white of Karelle Edwards leaning over pose by a building
Black and white of Karelle Edwards stretching pose by a building

Capturing a professional athlete in action is always a unique challenge. Getting the perfect shots demanded precision in timing Karelle’s dynamic movements, while ensuring her spirit and the brand remained prominent. It took several trials, a few resets, and dedicated efforts to flawlessly freeze her compelling actions into these stunning photographs. Our commitment to preserving both the essence of the athlete and brand identity culminated in a series of striking images that encapsulate her determination and athletic prowess.

Karelle Edwards jumping a hurdle
Karelle Edwards running on a track
Karelle Edwards running on a track
Karelle Edwards running on a track

Fox Sports Go

White Fox Sports Go logo

Fox Sports Go

Flo Rida Takes Fox Sports Go Mobile

Fox Sports commissioned this thirty-second spot featuring Miami’s very own, Flo Rida. We were asked to produce and shoot the short in order to promote the new app, Fox Sports Go, that allows anyone to pick up a smartphone or tablet and watch live games and Fox Sports TV shows while on the go.

FOX Sports GO App Commercial Production

The spot was shot entirely at the Mandarin Oriental in Brickell Key, Florida and we used local talent and crew throughout. For more information or to discuss your next project, please contact us.

INDUSTRY

SPORTS | TECHNOLOGY

SERVICES

VIDEO PRODUCTION | POST PRODUCTION

Fox Sports Go

Flo Rida Takes Fox Sports Go Mobile

Fox Sports commissioned this thirty-second spot featuring Miami’s very own, Flo Rida. We were asked to produce and shoot the short in order to promote the new app, Fox Sports Go, that allows anyone to pick up a smartphone or tablet and watch live games and Fox Sports TV shows while on the go.

The spot was shot entirely at the Mandarin Oriental in Brickell Key, Florida and we used local talent and crew throughout. For more information or to discuss your next project, please contact us.

INDUSTRY

SPORTS | TECHNOLOGY

SERVICES

VIDEO PRODUCTION | POST PRODUCTION

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Gold Coast Magazine

White Gold Coast Magazine logo
Headshot of woman smiling and giving thumbs up

Gold Coast Magazine
Boxer Chasity Martin

When our friends at Gold Coast Magazine asked us if we could get some shots of local pro boxer Chasity Martin, we were more than pumped. They were working on an article about this tough woman, and they wanted to feature some photos that would capture her working out with her trainer, as well as a behind the scenes video and brief interview with Chasity.

 

What we love most about these shots are how they capture the extreme dedication she has to her sport. Her success comes from raw talent, and mostly a lot of hard work. The variety of training methods that we documented really complemented Gold Coast’s article, and the BTS video does a great job of providing a teaser to the incredible story of how she arrived to where she is today.

 

It’s always an honor to work with Gold Coast, one of the longest-running city magazine companies in Florida. And Chasity: we are pulling for you—go and make us proud!

Closeup view of a female fighter dressed in pink getting her hand taped by a trainer.
Female boxer in pink outfit looking down at dark blue mat with light green boundaries. She is wearing bright red shoes. There are some exercise bicycles and mirrors in the background.
Female boxer in pink outfit jumping rope dark blue mat with light green boundaries. She is wearing bright red shoes. There are some exercise bicycles and mirrors in the background.
Female boxer in pink outfit lying down on dark blue mat with light green boundaries. She is wearing bright red shoes. Her trainer is helping with leg related stretching.
Female boxer in pink outfit practicing boxing moves on a dark blue mat with light green boundaries. She is wearing bright red shoes. There are some exercise bicycles and mirrors and a white bucket in the background.
Female boxer in pink outfit with pink boxing gloves training with her trainer who is strapping on her boxing gloves. He is wearing a pink t-shirt.
Female boxer in pink outfit with pink boxing gloves training with her trainer wearing a pink t-shirt who is on the receiving end with padded gloves.
Female boxer in pink outfit with pink boxing gloves training with a semi-large punching bag in a gym with a few big punching bags.
in pink outfit with pink boxing gloves training with a small punching bag in a gym with other gym equipment and mirrors in the background.
Gold Coast Boxer Woman in pink outfit climbing onto the blue boxing mat with light green boundaries. Her training is climbing in nearby. There is a white bucket on the mat nearby.
Female boxer in pink outfit facing away from the camera warming up with boxing moves.
View of a Gold Coast magazine with view of an article inside titled "The Queen of Pompano".
Overhead view of coach looking at taped hand of female boxer
Side profile of coach working on female boxers hand
Female boxer posing for camera
Coach putting boxing gloves on female boxer
Side profile of female boxer punching a punching bag
Female boxer focused on boxing bag
Side profile of female boxer working ropes
Side profile of female boxer working a abs wheel
Female boxer posing with hands up wearing a pink outfit
Female boxer posing with hands up next to her coach
Coach helping with stretches on female boxer
Female boxer posing with hands up punching wearing a pink outfit
Closeup of coach putting boxing gloves on female boxer
Female boxer sparring with her coach

NBA Season X

NBA SEASON X: THE CHARLIE VILLANUEVA DOCUMENTARY
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Tivity Social + Creative Agency
NBA Season X: The Charlie Villanueva Documentary

We were thrilled to collaborate with Tivity Social on this project. The guys at Tivity needed to come up with a sneak peek video about a biopic they’ve been working on based on one of the most inspiring stories in NBA history.

 

The biopic is centered around the life of Charlie Villanueva; the current Power Forward for the Dallas Mavericks.

 

The picture looks back at his decade-long roller-coaster career, and explores the his experience in being the only player in the league diagnosed with Alopecia Areata Universalis, as well as the strides he’s made by way of his anti-bullying campaigns.

Charlie Villanueva wearing a blue head band posing with a fan wearing a black cap that says What Is Alopecia?
Charlie Villanueva wearing a gray Nike jacket posing for camera
Charlie Villanueva wearing a gray Nike jacket posing for camera jogging
Charlie Villanueva and another man wearing a black cap talking
Charlie Villanueva posing for the camera bare chested with tattoos
Side profile of Charlie Villanueva wearing silvered colored headphones and red cap
Charlie Villanueva posing for camera talking
Lower half of man holding basketball
Charlie Villanueva surrounded by children
Charlie Villanueva surrounded by children
Charlie Villanueva talking to girl with another woman standing by
Boy having thrown basketball
Boy dribbling basketball in the rain
Boy posing for camera holding a basketball
Charlie Villanueva surrounded by children smiling looking off-camera
Charlie Villanueva dribbling basketball with two boys looking on
Charlie Villanueva wearing blue cap backwards surrounded by children
Charlie Villanueva surrounded by children
Closeup of Charlie Villanueva bald head
Charlie Villanueva posing for the camera talking
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