A Series of Unfortunate Family Portraits

There is an American unspoken tradition of family plans going awry. We’ve all been there. Mom and Dad try to organize a nice outing with the kids. If it’s at the beach, it’ll rain. If it’s  road trip, the backseat arguments will somehow turn into a wrestling royal rumble. There is something so special about the memories made when plans don’t go quite as planned.

For this concept shoot, we wanted to capture that idea. We wanted to highlight the moments, that on the surface might seem to come as bad luck, but in retrospect build the memories we will cherish for the rest of our lives.