When you’re hiring a production team, what do you imagine they’ll look like? We don’t always mean their physical appearance, but what do their resumes and skillsets look like? When it comes to video production, having a diverse team behind your brand and media production is key. A team with diverse backgrounds and skillsets can help elevate your brand’s message and reach a wider audience.
Most people would answer that they would want to work with a team that is diverse in both background and skillsets. That’s because having a diverse production team can actually enhance your brand’s message and help you reach more people. The collaboration from all of these different expertise will really round out the production and create something amazing, different, and innovative.
Diversity in video production can come in many other forms from diverse cultures and religious beliefs to different genders and sexual orientations. While you might think that it’s important to have a team that reflects your own brand, it’s actually even more important to have a team that reflects the diverse world we live in. That diversity will reflect in your brand make it more welcoming, trustworthy, and ultimately, successful. Here are a few more reasons why diverse production teams should matter to your brand.
Reason 1: Diverse production teams bring different perspectives and skills to the table.
Different perspectives can lead to better ideas and a more well-rounded final products. When you have a team of people who come from different backgrounds, they’ll each bring their own unique perspective to the table. That diverse perspective can help your brand stand out in a crowded marketplace, and it can also help you reach new audiences.
Say you’re a retail business looking to create a product demonstration video. Let’s assume you sell vacuums. You’ll want to hire people who have expertise in the industry of vacuum demonstration videos, of course. However, you might consider bringing in people who have worked on other, more creative styles of video production. Why not bring in an animator to create fun transitions in post-production? With a diverse group working on the same project, there’s nothing you can’t do!
Reason 2: Diverse production teams create more relatable content.
When your brand’s content is created by a diverse team, it becomes more relatable to a wider audience. People from all walks of life can see themselves in your content, and that can help build trust and affinity for your brand. In a world where people are increasingly looking for brands that reflect their own values, diverse production teams can give your brand a major advantage.
This is especially great for when you’re trying to expand your target audience. You’ll be able to reach more people on social media, especially, since people who watch social media will be more likely to share with their friends and families, thus putting your brand in front of even more people and expanding on your audience even further.
Reason 3: Diverse production teams help you stay ahead of the curve.
In today’s ever-changing world, it’s more important than ever to be able to adapt to new trends quickly. Having a diverse team means that you’ll always have people on hand who can help you keep your brand relevant.
If you give your team the space to share their ideas and anecdotes on previous jobs, you’re opening yourself and the rest of the production up to new, exciting ideas that could start trending! Creativity will bring your brand more attention, so don’t shy away from it. Even if an idea seems odd at first, at least consider it before turning it down.
Reason 4: Diverse production teams can help you avoid potentially offensive content.
When you have a team of diverse individuals working on your brand’s content, you can avoid any potential gaffes or offensive missteps. With different people from different backgrounds looking at your content, you’re more likely to catch anything that could be interpreted the wrong way. That way, you can avoid any potential PR disasters and keep your brand’s reputation intact.
How can I make sure I’m hiring a diverse production team?
If you’re looking to hire a diverse production team, there are a few things to keep in mind. First, don’t just focus on hiring people from underrepresented groups, focus on hiring qualified people who can add value to your team. While it’s important to make sure you’re hiring from all different cultural backgrounds, it’s important to consider expertise as well as interests in the industry of video production.
Second, create an inclusive environment where everyone feels comfortable sharing their ideas. You want to be able to hear everyone’s professional opinions, and to be able to do that, they need to feel comfortable speaking up. Creating a diverse team is only part of the battle. You need to make sure that everyone on the team feels like they can contribute. Once this reputation gets out, you’ll have more people clamoring to apply the next time you’re hiring for a production team.
Third, be willing to learn from your team members and embrace their diverse perspectives. When your team feels comfortable speaking up, you should be able to listen and learn from their experience and ideas. Having an open mind and harnessing open dialogue will make a world of difference in how well your production team will work together and collaborate together to put new ideas into action.
Finally, don’t be afraid to ask for help. If you’re not sure where to start, there are plenty of resources available to help you find qualified candidates from diverse backgrounds. Or, you can hire a company, like C&I Studios, who have already curated a wonderfully diverse team in all aspects of the term. We can assemble production teams that will give your production the right attention and create something truly amazing for your company!
Will it cost more to hire a diverse production team?
Now, you might be thinking that a diverse production team is going to cost you more money. But the truth is, it’s actually an investment that will pay off in the long run. Not only will you have a better product as a result, but you’ll also be able to tap into new markets and demographics that you might not have been able to reach before.
Hiring a team that is diverse in experiences doesn’t have to be expensive. It depends on how you hire them and your budget, just as it would be to hire any other kind of team. You always look at what their expertise is when hiring a team, right? So, hiring people with different experiences that can easily translate into video production shouldn’t be any different. You’re looking at their backgrounds in work, their portfolios, and what they’re currently doing. The same goes for a diverse team, you look at their experience and what they can bring to the table.
With these things in mind, you’re well on your way to putting together a diverse and highly effective production team. Different people have different ways of seeing the world based on their backgrounds in culture, education, and everything else that makes someone a functional human being. That is why it is so important to have a diverse video production team. When you have a team that’s diverse in terms of race, gender, culture, and experience you’ll be able to tap into a wealth of different perspectives.
So, if you’re looking to create a video that will have a lasting impact and reach as many people as possible, consider working with a diverse production team. You might be surprised at how much of a difference it makes.
Contact C&I Studios today to pull together an amazing team for your next production! We can’t wait to create amazing, new, and creative work together.