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How does video improve conversion rates?

There’s no doubt about it – video marketing is becoming an increasingly important tool for businesses of all sizes. In fact, according to recent studies, including video on a website can increase conversion rates by up to 80%. That means more clicks to your website and more purchases being made simply by using more videos in your marketing strategy. It can be as easy as posting a video on TikTok or any other social media platform.

But what makes video so effective? And how can you make sure that your videos are helping to improve your conversion rates?

Here are just a few of the ways that video can help to improve conversion rates:

1. Video is engaging.

Think about the last video you watched, whether it was on Facebook, TikTok, or in an e-mail. Have you found yourself just watching a video as it plays in the middle of your scrolling through your social media timelines on your phone or computer? That’s because the video was engaging and reeled you in.

People are more likely to engage with video than with other forms of content. In fact, research shows that people are two times more likely to watch a video than to read a blog post. And when people are engaged, they’re more likely to take action, whether that’s clicking through to a landing page or making a purchase.

Even when your followers just watch the video and like it, they’re making it so that their followers are more likely to see the video. And once they see it, they’ll be likely to like it or send it to someone they know, and the cycle keeps going on. So, if you’re not using video marketing, you’re missing out on a huge audience.

And there are a lot of ways people can engage with videos! Views are engagement. Likes are engagement. Shares and comments are engagement! It doesn’t take a lot of work to engage with a company’s video, which makes it the perfect type of media to use in marketing your business.

2. Video is persuasive.

Video is also highly persuasive, which makes it a great tool for conversion rate optimization. In fact, studies have shown that video can increase conversion rates by up to 86%. That’s because video content is able to communicate messages and ideas in a way that text and images can’t.

That’s because video can quickly and easily communicate a message. And, when done correctly, video can help to build trust with potential customers. Trust is essential for conversion rates; after all, if customers don’t trust your brand or your product, they’re not going to buy from you.

It’s also persuasive because it can show how a product works, how it actually looks, how a service is provided, and any end results from either the use of a product or the service. People love seeing before and after content, and this is the perfect medium to show not only that, but the process as well!

3. Video is versatile.

Video can be used in a variety of ways to improve conversion rates. It can be used to introduce new products or services, to demonstrate the features and benefits of those products or services, or to create customer testimonials.

You can make a traditional commercial. You could make a series of comedy sketches that show off your products or services. You can use previous customers’ testimonials to build a rapport with your viewers. You can even host a live sale online to boost sales immediately. There are so many different options of what you can do with video content in order to market your company in a positive way.

4. Video is mobile-friendly.

With more and more people using their smartphones and tablets to access the internet, it’s important that your videos are mobile-friendly. Fortunately, most video formats are compatible with a wide range of devices, so you don’t need to worry about your viewers not being able to see your videos.

Mobile-friendly videos get more traction because they’re able to be viewed anywhere, any time of day. If someone takes their commute on public transit as their time to scroll through their social media or personal e-mail account and catch up on the day’s posts and messages, then they’re able to see your video then. Or, say someone is out and about with a group of friends and they think about a video they saw earlier- they might want to share the video instantly with said group, and being able to do that via mobile means they won’t forget plus those new viewers will watch the video right away.

There’s no wrong answer as to why your videos, or any marketing content your put out, should be mobile-friendly.

5. Video is a great way to build trust.

Video can also be used to build trust with potential customers. By showing them who you are, what you do, and what your company stands for, you can help to create a connection with viewers that can lead to increased conversion rates.

Videos like testimonials and reviews show the rest of the world how trustworthy your company can be. Nowadays, conversion rates are key to a business’ success and with video marketing you can help increase these rates. Hearing that someone had a wonderful experience and to have them talk about it in detail really puts prospective customers at ease when they’re thinking about hiring your company or making a purchase. By putting out testimonials that detail a past customer’s experience, you’re allowing new customers to see the whole process before they purchase. They can imagine how the job would be done if they decide to hire you or purchase from you. Seeing everything that you have to offer in a video is one of the best conversion rate increasers.

6. Video can improve website SEO.

Video can also help to improve your website’s SEO. In fact, including a video on your homepage can increase your website’s chances of ranking in the search engines by up to 53%. That’s because videos are able to provide keyword-rich content that can help to improve your website’s ranking in the search engines.

SEO is incredibly important in today’s world that’s basically run by search engines. What do you do when you need to find a product and don’t know where to begin? You Google it. So, when someone is searching for a product that you sell or a service you provide, you want your company’s website to pop up first, or at least close to the top, so that they’re more likely to click on the link leading them to your website.

7. Video is great for branding.

Video is also a great way to build your brand. By creating engaging and interesting video content, you can help to create a strong connection with your target audience. That connection can lead to increased brand awareness and loyalty, which can result in increased conversion rates.

Brand awareness is key to any business’ success. By creating video content that’s interesting and engaging, you can help to increase awareness of your brand and its products and services. And, as we all know, once a customer becomes aware of your brand, they’re more likely to do business with you in the future.

8. Video is a great way to humanize your brand.

Video can also help to humanize your brand. By showing your viewers what goes on behind the scenes at your company, you can help them to connect with your brand in a more personal way. This can lead to increased loyalty and conversion rates.

When a customer feels like they know your company on a personal level, they’re more likely to do business with you. After all, nobody wants to do business with a faceless corporation. By using video, you can help your customers to see the people behind the brand and connect with them on a more personal level. This can lead to increased conversion rates and a more successful business.

9. Video can be used to create a sense of urgency.

Video can also be used to create a sense of urgency with potential customers. By showing them what they’re missing out on if they don’t buy or hire your company now, you can help to increase conversion rates.

We all know that people are more likely to take action when they feel like they’re running out of time. That’s why salespeople often use the phrase “act now, before it’s too late.” By creating a sense of urgency with your video content, you can help to increase conversion rates.

When it comes to conversion rates, urgency is key. If you can create a sense of urgency with potential customers, you’re more likely to get them to take the action that you want them to take, whether that’s hiring your company or making a purchase. And, what better way to create urgency than with video? By showing viewers what they’re missing out on if they don’t take action now, you can help to increase conversion rates.

10. Video can be used to show off your company culture.

Video can also be used to show off your company culture. By showcasing the work environment at your company, you can help potential employees or customers get a feel for what it would be like to work or do business with you.

Company culture is becoming more and more important in today’s world. Potential employees want to know what the company culture is like before they take a job, and potential customers want to know what it’s like to do business with you. By showcasing your company culture through video, you can help to attract more employees and customers.



If you’re looking to improve your conversion rates, it’s a good idea to start using video marketing. With its ability to engage and persuade viewers, video content is a powerful tool that can help you to achieve your conversion goals. It’s an effective, engaging, and versatile way to reach more potential customers and boost your business’ bottom line.

If you’re not sure how to go about adding video into your marketing strategy plan, you’re not alone. It’s a type of marketing that many businesses have skimped on as it’s more expensive and time consuming to create, but it’s all worth it!

It can be a great asset to look for a video production company to do the hard work for you. That way you don’t have to be savvy with a camera or computer in order to get amazing videos to share with your customer base! Companies like C&I Studios can do as much or little to create video marketing content for your business. We have experience creating all sorts of video types for our clients including, but certainly not limited to, animation and live streamed events!

If you’re not using video marketing, you’re missing out on a huge audience. Video is an essential part of any good marketing strategy, and it can be used in a variety of ways to improve conversion rates. So, what are you waiting for? Start using video today! Or better yet, give us at C&I Studios a call and we’ll create amazing video marketing content together!


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