When you’re running an online store, it’s important to keep your customers engaged with dynamic content. One great way to do that is by adding videos to your Shopify website.
Shopify is an eCommerce platform that allows you to create a website to sell your products online. Shopify is simple to use, which is why it’s becoming one of the most popular eCommerce platforms. One of the great features of Shopify is that you can add videos to your store. Videos are a great way to market your products and services and provide information to your customers.
Videos are some of the most engaging forms of media and are especially relevant right now in today’s internet-obsessed society. It’s never too late to start creating videos for your eCommerce business, whether your videos are meant for your online store or for your marketing strategy, they’re all going to work in your favor and boost not only your sales but your follower and fan engagement.
Adding videos to your Shopify website is easy, but there are a few things you need to keep in mind before you begin.
First, make sure that any video you plan on posting is high quality and looks professional. Customers will be more likely to take your business seriously if your videos look polished and well-made.
High-quality videos begin with great raw footage. Make sure to shoot your videos in a well-lit area and with a high-quality camera. If you don’t have access to a great camera, consider hiring a professional video production company like C&I Studios. We have the know-how to create amazing sets, hire the right talent, and have only the best equipment and team to operate it. We do most of the heavy work like writing a script, finding the best filming location for your production, and directing the production.
Second, make sure that your videos are relevant to your Shopify store. What type of products do you sell? What style of videos would be most appealing to your target audience? If you’re not sure, do some research and find videos that have been successful for other Shopify stores in your industry.
Third, make sure that your videos are short and to the point. Most people won’t watch a video that’s more than a few minutes long, so keep your videos brief and to the point. Even an interview or testimonial shouldn’t be more than a couple of minutes. If you need more time than that, consider breaking it up into smaller videos. That way your audience can continue to engage if they so choose and can stay engaged over time as you release those videos.
Fourth, make sure that your videos are well-scripted and have a clear message. When you’re scripting your videos, make sure to keep your target audience in mind. What do you want them to learn or take away from the video?
If the script wanders, your audience’s minds are wandering too, resulting in them clicking away from your video. So, make sure that the script is dynamic, informative, and entertaining. This will guarantee that your customers will pay attention and stay watching your videos.
Finally, make sure that you’re adding videos to your Shopify website in the right place. There are a few different places where you can add videos to your Shopify store, and each one has its own benefits.
Adding videos to your Shopify home page is a great way to introduce new customers to your business. Home page videos are also a great way to show off your products and services. Videos about the company as a whole can be placed in the About section of your website or even on the landing page.
Adding videos to your Shopify product pages is a great way to show off your products in detail. Product page videos can help customers learn more about your products and make decisions about whether or not to purchase them. Videos about specific products should always be on the product’s page unless it’s a video that talks about more than just one specific product. Customers won’t be as engaged in a video about a product they aren’t interested in looking at when they land on your homepage but will seek out videos and photos of the products they are interested in purchasing on said product’s actual page.
Videos that are testimonials about specific products belong on the product’s page, but testimonials about the company as a whole belong elsewhere. If you have a video blog, then it should go in the Blog section of your website.
Adding videos to your Shopify blog is a great way to share your company’s story, give customers an inside look at your business, improve your SEO, and show off your products/services. Video blogs, or vlogs, are a great way to really engage your audience in the goings-ons of your company. Here you can introduce new employees, introduce new products and services, and share past customer testimonials without over posting to your actual Shopify e-commerce website.
No matter where you add them, videos are a great way to engage and connect with your Shopify customers. So what do you need to start making videos for your website? Let’s find out how you can start creating videos for your Shopify store today!
In this article, we will show you how to make a video for your Shopify store in a easy, simple way that everyone can follow.
First, you’ll need to find a video editing program and a camera (or more) that meets your video’s needs. There are a number of programs available, both free and paid. Once you’ve chosen a program, you’ll need to familiarize yourself with its features. The same goes for the camera. Learning to use your equipment and editing software is incredibly important to the process, so don’t skip it. It does not bode well to be learning how to use your camera as you’re trying to shoot your video production.
Next, you’ll need to find some video footage to use in your clip. If you don’t have any footage of your own, there are a number of websites where you can find copyright-free videos. Be sure to read the licensing agreement before using any footage, as some websites require that you credit the creator of the video.
However, using stock media isn’t always the best route to take. In fact, it’s rarely a good route to take when it comes to eCommerce video marketing. Stock media is media that anyone anywhere can use, so long as they’re following the licensing agreement, so you don’t know who else has used the same footage. It could have been used by many different companies and your video could get lost in the noise of everyone else who has used the same footage in their videos. It’s not memorable, and it won’t include any of the products you sell, so what’s the point? It’s basically a waste of everyone’s time and resources unless you’re using it to frame any original footage that you’ve created on your own.
Original video footage is what you should always strive to include in your company videos, especially if they’re going to be posted to your eCommerce Shopify store. It’s more expensive and time-consuming to shoot your own footage, but it’s worth it in the end! Not only will you have a completely unique video, but it allows your customers to be able to connect with your company on a more personal level.
Once you have your footage, it’s time to start editing. Most video editing programs allow you to add text, music, and other effects to your clip. Be creative and experiment with different effects to see what looks best. Sometimes just clicking random buttons is the best way to learn how to use new software or even discover new effects and features.
You can edit your video as much or as little as you want, there are really no rules to this; but we highly recommend going in and adding music, closed captions if there’s dialogue for accessibility, and to clean up any issues with lighting or color that you may have run into while filming. We also recommend not going overboard with the heavy effects in editing. It can be too distracting from the actual information you’re trying to convey to your customers.
When you’re finished editing, it’s time to export your video. Most video editing programs will allow you to save your clip in a variety of formats, such as MP4, MOV, and AVI. Once you’ve exported your video, you can upload it to your Shopify website with just a couple of clicks of your mouse.
We hope this article has helped you learn how to make a video for your Shopify store. If you’re looking for help in creating the perfect video (or set of videos) for your Shopify e-commerce website, contact us at C&I Studios. Video production is our passion, and we can’t wait to help you create amazing, original content that’s sure to inspire your company to work hard and your customers to purchase your products!