Video marketing is one of the most effective ways to reach and engage customers in today’s social media dominated world. Not only is video marketing effective, but it’s also one of the most affordable types of marketing. In this article you’ll learn how to start a video marketing campaign from scratch and when it’s needed to hire help.
Planning the Campaign
A successful video marketing campaign will be well-made, well-produced, and highly engaging for your audience. Planning a video marketing campaign is not as difficult as it may seem. The first step is to come up with a goal for your video marketing campaign. Do you want to increase brand awareness? Increase website traffic? Increase sales? Once you know your goal, you can determine your target audience.
Before you start creating videos, you need to plan your video marketing campaign as much as possible. This includes setting goals and determining your target audience, as well as determining the channels you’ll use to promote your video content.
What else should you be thinking about when planning out your video marketing campaign?
As you plan, you should be considering the logistics of the video shoot itself, not just its goals. You should know what equipment you’re going to use, how you’re going to edit the video in post-production (even if it’s just a basic idea at this point), where you’ll be filming, and what type of video you’re going to create for what platform.
This is also the time that you want to figure out if you’re going to be doing to work yourself to create your video marketing campaign or if you’ll be hiring a video production company to do what it is that they do best. If you’re short-staffed or don’t have the means to shoot your own videos, it’s important to understand when you need to ask for help and to plan for it both time-wise as well and financially.
Companies like C&I Studios know what they’re doing when it comes to creating amazing videos that successfully boost marketing strategies for a plethora of businesses in different industries. We’ve created all different kinds of videos for our clients! From overhead drone footage to 3D animation, we can get as creative as our clients want us to be and create videos that they will want to proudly share with all of their customers.
Other things that constitute as planning are writing any scripts, hiring talent for both in front and behind the cameras, if applicable, and locking down a filming location. Keep in mind that video content should be short and to the point if you want to promote it on social media, as most people won’t watch videos that are longer than a few minutes. You should know where you plan to post your videos so that you can make sure you’re staying within their specific guidelines. Take TikTok for example, you’ll need to keep your video time to less than 60 seconds.
Planning out your campaign is the single most important step in creating a successful marketing campaign. If you don’t have these things planned out before you begin creating your video, it will be more difficult to execute a video marketing campaign successfully.
Creating Video Content
Once you’ve set your goals and targeted your audience, charged your camera batteries, and have written any script, it’s time to start creating videos. The best way to create video content is to think about what would appeal to your target audience. What problems do they face that your product or service can solve? What are their interests? What will help people to want to purchase our products?
Once you have a general idea of the type of video content you’d like to create, it’s time to start filming. Keep in mind that video content should be short and concise. Most people won’t watch videos that are longer than a few minutes. You’ll also want to make sure you’re editing your video content in post-production so that it’s cohesive and flows
When you’re filming, always remember to keep your video camera’s focus on the subject. If you’re not sure how to hold the camera or how to get the shots you want, consult with a video marketing expert before you start filming.
Filming can take a few hours or a few days or longer, depending on what you’re creating. Keep in mind that the video content you create will most likely be used for marketing purposes, so it should be highly engaging and well-made.
Editing in Post-Production
After filming is complete, it’s time for post-production. This is where you’ll edit your video content to make it look its best to fit the tone of your video marketing campaign. You’ll want to make sure that all of your videos are consistent in terms of length, editing, graphics, and overall style.
What all goes into a video during post-production? It’s not just about the look of the video, even though color correction and video editing are important, you’ll also want to make sure that the audio is clear by removing any pops and background noise. Music can be added during post-production to set the tone for your video and to help it be more engaging.
Graphics and text can also be added to your video in post-production to help explain what’s happening on screen. You can also add call-to-action buttons and other clickable elements that will help to drive traffic to your website.
If you’re not familiar with video editing software, or you’re not confident in your video editing skills, you may want to hire a video editor to help you out. This is especially important if you’re planning on creating a series of videos for your video marketing campaign. C&I Studios offers fantastic post-production services and can make all of your videos for your campaign are seamless when it comes to your company’s branding.
Sharing and Engaging with Audience
Now that your video content is complete, it’s time to share it with your target audience. You can do this by sharing it on your social media platforms, embedding it on your website, or sending it out in an email newsletter. Videos are easily posted anywhere you can think of online, and once they’re online they’re easily shared, too!
Video marketing doesn’t stop once you’ve posted your video online. You also need to engage with your audience and keep them interested in your videos. This means responding to comments and questions, creating video responses, and sharing related content from other sources.
In order to keep your audience engaged with your video marketing content, you’ll need to continue to create video content on a consistent basis. This means regularly publishing new videos that are relevant to your target audience. You can also experiment with video content types and styles to find what works best for you and your audience.
Video marketing is an excellent way to engage with your target audience and increase awareness of your products and services. By planning ahead and following these tips, you can create video content that will help you achieve your marketing goals.
The Takeaway
By planning and executing a video marketing campaign successfully, you can increase brand awareness, website traffic, and sales. Just be sure to keep your target audience in mind while creating your video content, and use effective video marketing techniques to engage with them. Now that you know what goes into creating a video marketing campaign, it’s time to start planning your first one! Keep the following tips in mind while you’re getting started:
- Plan your video marketing campaign ahead of time. This will help ensure that your videos are consistent in terms of style and tone.
- Hire a video production company to help you to plan and create your videos.
- Take your video content to the next level through post-production edits and additions like music or color-correcting filters.
- Engage with your target audience by responding to comments and questions.
If you’re ready to dive into creating video marketing campaigns for your company, give C&I Studios a shout! We’ll get started on creating your company’s video marketing content right away and really bring your marketing campaign to life. Let’s get filming!