It’s no secret that video is a powerful marketing tool. In fact, including videos on your website can actually help improve your SEO ranking.
Video production is becoming increasingly popular and for good reason. Video content helps to engage viewers and keep them on your site longer, which are both signals that search engines look for when determining your ranking.
What is SEO?
SEO, or search engine optimization, is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). In other words, it’s how you can get your site to appear higher up on Google and other popular search engines.
And since video is such an engaging and popular form of content, it makes sense that it can also help you attract more visitors to your site and improve your SEO ranking.
Here’s how:
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Videos can help you target more long-tail keywords.
Long-tail keywords are simply longer, more specific phrases that people are searching for online. And since they’re more specific, they’re often much easier to rank for.
For example, let’s say you own a women’s clothing store. A short-tail keyword would be something like “women’s clothes.” But a long-tail keyword might be something like “affordable women’s clothes online.”
The great thing about targeting long-tail keywords is that there’s less competition for them. And since they’re more specific, they can actually help you attract more qualified leads to your site.
Video content is highly shareable on social media and other sites. In fact, according to WordStream, videos are 50 times more likely to be shared on social media than any other type of content.
And the more your content is shared, the more likely it is to attract backlinks. Backlinks are links from other websites that link back to your site. They’re like a vote of confidence and can help improve your SEO ranking.
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Videos can help you improve your click-through rate.
Your click-through rate (CTR) is the number of times people click on your link divided by the number of times your link appears in search results.
In other words, it’s a measure of how often people who see your listing in search results actually click on it and visit your site.
And according to Moz, CTR is one of the most important ranking factors in SEO. That’s because it’s a signal to search engines that your site is relevant and useful.
So how can video help you improve your CTR? Well, including a video thumbnail in your search listing can actually make it more eye-catching and clickable.
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Videos can help keep people on your site longer.
The average person spends 88% more time on a website with video than one without, according to Mist Media.
And the longer someone stays on your site, the better. That’s because dwell time is another signal that search engines look at when determining your ranking.
So if you can keep people on your site longer with video, you’re more likely to improve your SEO ranking.
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Videos can help you create more engaging content.
Engagement is another important ranking factor in SEO. And video is one of the most engaging types of content out there.
In fact articles with videos are much more likely to be shared and liked than those without.
So if you want to create content that people are more likely to engage with and share, adding video is a great way to do it.
What kind of Videos are popular right now?
There’s no one-size-fits-all answer to this question. The type of video that will be most popular for your business depends on your industry, target audience, and marketing goals.
But in general, these are some of the most popular types of videos:
- How-to videos
- Demo videos
- Customer testimonial videos
- Case study videos
- Explainer videos
- Brand videos
If you’re not sure what type of video would be most popular with your audience, try experimenting with different types and see what gets the best results.
What are some tips for making a Video for SEO?
If you’re wanting to implement video into your website and improve your SEO ranking, here are some tips to get you started:
Do your keyword research.
Just like with any other type of content, it’s important to do your keyword research before you start making your video.
Think about what types of keywords your target audience is searching for. Then, include those keywords in your video title, description, and tags.
Make sure your videos are mobile-friendly.
More and more people are watching videos on their phones and tablets. In fact, according to YouTube, mobile video consumption rises 100% every year.
So it’s important to make sure that your videos are optimized for mobile viewing. That means using a format that’s compatible with most devices and making sure your player is sized appropriately.
Get the transcription of your video.
Did you know that you can actually improve your SEO ranking by transcribing your videos?
That’s because transcripts provide another way for search engines to index your content. They can also help people with hearing impairments or who speak a different language understand your videos.
Add Closed Captions to your video.
Adding closed captions, or subtitles, to your video is another great way to make it more accessible and improve your SEO.
Not only do closed captions help people with hearing impairments understand your videos, but they also allow people to watch your videos without sound. That means they can watch them in places where it’s not possible or appropriate to have the sound on, like at work or on public transit.
Keep it short and sweet.
The first step in creating an SEO-friendly video is to keep it short and sweet. That means keeping your videos under 2 minutes.
The attention span of the average person is only getting shorter, so it’s important to make sure your videos are concise and to the point.
Make sure your videos are high-quality.
Another important factor in ranking is video quality. Search engines prefer videos that are high-resolution and have good sound quality.
So if you want your videos to rank well, it’s important to invest in good equipment and make sure your videos are clear and free of any background noise.
Optimize your video for SEO.
Once you’ve created your video, there are a few more things you can do to optimize it for SEO.
First, make sure to include your target keywords in the title, description, and tags.
Then, promote your video across your other marketing channels, like social media and email. This will help you get more views and improve your ranking.
Finally, embed your video on your website or blog. This will help people find your video and improve your SEO.
By following these tips, you can create an SEO-friendly video that will help improve your ranking and get more views. Video is a great way to engage your audience and attract new customers, so it’s worth the effort to optimize your videos for SEO.
How do I produce great video content?
Working with a professional production company can really help you to create dynamic and high-quality video content.
When you partner with a production company, they will help you to plan, shoot, and edit your video. They will also work with you to ensure that your video is optimized for SEO.
If you’re looking to produce great video content that will help improve your SEO ranking, working with C&I Studios is a great option. We are a video production company that specializes in creating high-quality video content for businesses.
C&I Studios offers full-service video production, from pre-production to post-production. We will work with you to ensure that your video is creative and engaging, while also being optimized for SEO.
To learn more about our video production services, contact us today. We would be happy to discuss your project and provide you with a free quote.