Storytelling with a Purpose
When the creators of JENNAbra, a unique bra designed for pregnant, nursing, and weaning moms, approached us to create some stories about why she created her product, we knew that we were a perfect match. The creator of JENNAbra shared with us the story of her journey to becoming a mom, from tragic loss to absolute joy. She had a product that she knew could make a difference in the lives of so man women, but she needed help telling the story of her product.
We started at the beginning, developing brand identity documents to define the very core of the brand–how does the brand communicate to the world, what does the brand talk about and value, and what is the target demographic that needs to hear this message. Working hand in hand with the JENNAbra team, we developed a voice for a brand that had an important message.