There’s no doubt that video is a powerful marketing tool. In fact, many people say they’ve watched an explainer video to learn more about a product or service.
But what happens after you’ve created a video? How can you make sure it continues to be a valuable asset for your business? How can you make sure that your video production is worth every penny and minute you’ve invested in its creation?
Why Repurpose Video Content?
Repurposing video content that you’ve already created is a smart way to get the most out of your video investment. After all, you’ve already put in the time and effort to create the video, so you might as well make sure it reaches the widest possible audience.
Repurposing can also save you a lot of time and energy. Instead of going through pre-production, production, and then finally post-production, you’re only spending time in post-production when you repurpose content that already exists. This can be a big time saver, especially if you’re working with limited resources.
What are the Best Ways to Repurpose Existing Video Content?
One way is to repurpose your video content. This means taking the same video and using it in different ways to reach new audiences or achieve different objectives.
Here are a few ideas of how you can repurpose your video content:
Post It on Social Media
This is a great way to increase the reach of your video and get it in front of new people. You can post your video on all of your social media channels, including Facebook, Twitter, and LinkedIn. Make sure to include a call-to-action (CTA) so that viewers know what to do next.
Add It to Your Email Signature
Another great way to increase the reach of your video is to add it to your email signature. This way, every time you send an email, your video will be right there. Many people are more likely to watch a video than read an email, so this is a great way to get your video seen by more people.
Use It as a Blog Post featured video
If you have a blog, you can use your video as a featured video. This is a great way to increase the engagement of your blog post and get more people to watch your video. By posting it as a blog post, you can even add more information via blog text, too. It’s a great way to make sure that your audience can keep getting more out of your media.
Upload It to YouTube
If you haven’t already posted your video to YouTube, then you’re really missing out. Even commercials can do well as their own YouTube videos as people search for your company and can rewatch and send the video to their friends and family. YouTube is the second largest search engine, so it’s a great place to upload your video. Make sure to optimize your video for SEO so that people can easily find it.
Create a GIF
GIFs are a great way to get people’s attention on social media. You can take a short clip from your video and turn it into a GIF. This is a great way to highlight a particular moment or scene from your video. Having dynamic GIFs that your audience can recognize over and over again will really add to your brand recognition as more and more people use the GIFs in their own communications.
Use It in a Presentation
If you’re giving a presentation, you can use your video as a way to engage your audience and break up the monotony of slides. This is a great way to add some visuals to your presentation and keep people’s attention.
Create an Infographic
If you have data in your video, you can repurpose it into an infographic. This is a great way to take complex information and make it more digestible for people who might not be able to sit down and watch a video, be it because of time, privacy, or prefer to read and see the information in front of them instead.
Transcribe the Audio
If you have an audio recording of your video, you can transcribe it and turn it into a blog post or article. This is a great way to repurpose the content of your video and reach a new audience. Making sure that your content is accessible to as many people as possible should always be a top priority, and making sure that you have a transcription of or even captions on your videos will make sure that you can reach a wider audience.
Make a Podcast
If you have an audio recording of your video, you can very easily turn it into a podcast. This is a great way to repurpose the content of your video and reach a new audience. Podcasts are becoming more and more popular, so this is a great way to get your video seen by more people.
Create a Slide Deck
If you have a presentation or video with slides, you can turn it into a slide deck. This is a great way to repurpose the content of your video and reach a new audience. Slide decks are a great way to get your video seen by more people.
Create a Webinar
If you have a video with a lot of information, you can turn it into a webinar. This is a great way to repurpose the content of your video and reach a new audience. Webinars are a great way to get your video seen by more people.
There you have it! These are just some of the ways that you can repurpose your video content. Make sure to try out a few and see which ones work best for you and your business. Video is a great way to reach a new audience and keep your current audience engaged, so make sure to use it to its full potential.
Who Can Help Me Repurpose Video Content?
At C&I Studios, we’re always looking for new and innovative ways to help our clients reach their audiences. We offer a wide range of video production services, from concept development to post-production, and can help you repurpose your video content in a variety of ways.
Contact us today to learn more about how we can help you reach your video marketing goals.