Marketers should consider best practices for the entire lifecycle of a video ad campaign. The Creative, Storytelling, Production and Distribution of digital video ads have best practices

Cost, which is the focus of this article, is only one factor to consider when developing a marketing strategy. Whatever the circumstances, the cost differential between TV and digital is easy to calculate

Brainstorming is our attempt to structure what was once considered mental aberrations but is now considered great ideas that could go viral

Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions

Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.

Video is critical to your marketing efforts. It is possible to create a great professional video representing your brand well on a budget by doing it yourself or working with an agency

Underwater filming is an art of its own. The best photographers are also going to be scuba divers and will have a love for underwater species

Shooting underwater video is the perfect way to share your underwater world with your friends and social community if you follow a few basics

If you have not integrated connected TV (or CTV) into your marketing mix, you are behind the power curve. Connected TV is taken over the digital advertising world