Why Storytelling is Essential to Your Video
Storytelling is essential to your video because the most effective way to communicate your message has been pre-determined for thousands of years
Consider This Before Producing Your Video In-House
Producing a high-quality video "in-house" is not easy or economical, and "in-house" is a euphemism for Do It Yourself. Before producing a video "in-house," brands should consider the following five questions
The Facts – OTT vs. CTV advertising – What’s the difference?
The words you'll hear in advertising circles, again and again, are OTT and Connected TV (or CTV). So what exactly are they?
Hulu’s Self-Service Ad Platform. Why Marketing Agencies Are Raving About It
A self-service tool like Hulu's Ad Manager provides a powerful suite of advanced advertising solutions with which a marketer can deliver an enhanced viewer experience
10 Agency Tips For Creating Professional CTV Videos
The average time spent viewing CTV increased 81% since last year. Today 80% of households in the US have at least one CTV device and 75% have at least one CTV service
Top 5 Digital Video Advertising Trends to Follow in 2021
A brand should not base its advertising strategy on.... Digital marketing trends become standards, and these are the top innovations that should keep you busy in 2021.
Understanding Common Types of Digital Video Ads
Digital video ads are a vital part of any digital marketing mix. Digital video engages viewers and prompts them to action at a greater rate than other forms of content
How Branded Video Content Can Grow Your Business
Branded content is a story that creates an emotional response, and there is no better medium to achieve that end than video, there are types of videos that fit every business.
5 Reasons Why Digital Marketing Agencies Are Using Programmatic Advertising
Programmatic Display Advertising is everything a digital marketer needs to grow its brand and reach its audience - targeted, multi-channeled, and automated.
Video Advertising Basics for Small Businesses
Most businesses, large and small, start as a proposal to investors or banks. There is always a marketing section because promotion leads to sales.