The Broward Center opened it’s doors during February 1991. This year marked the 25th anniversary of the center serving Fort Lauderdale as the main hub for performing arts in the city. In celebration, they commissioned the following video to help commemorate the positive impact the center has had with bringing culture to Fort Lauderdale and South Florida as a whole.
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The Broward Center for the Performing Arts
The Broward Center
This series of videos we did for the Broward Center for the Performing Arts are as close to our hearts as they are to theirs. We put our hearts and souls into every moment of this project. We took every step, from the conception and fundraising, to the documentation of the finalized pavilion with them. We’re proud to have been part of this journey, in not only making The Broward Center for the Performing Arts more complete, but in helping to enrich the culture of our city.
The first video is the first we ever created for the Broward Center. We basically lived at the Broward Center for a few weeks collecting all of the footage for this video. It was an awesome experience getting able to see a different side of Fort Lauderdale – of people expressing themselves through art and culture. The idea, was to create this video for a fundraising gala they put on in order to do an expansion. They ended up raising millions of dollars with the help of this video, which was premiered at the gala.
The second video encompasses the Broward Center’s rededication. Our entire Florida staff, again, put in some serious hard work to make this happen. From loading the car with gear, to acting, and staying up late editing, this was definitely a team effort. We feel extraordinarily fortunate for having such a beautiful and complete community working along side both C&I and the folks at the Broward Center.
The third video of the series, was catered to shooting the grand opening of the Huizenga Pavilion. We took our camera and acquired footage of the catering, the layout, and the general feel of the space to properly display the new possibilities that the pavilion has to offer. The relationship we’ve built with our friends at The Broward Center continues to strengthen seeing as our values for the arts and creativity mirror theirs. We look forward to see the growth continue to flourish for the folks at the Broward Center and for Fort Lauderdale as a whole.
Off-White™️
Off-White™️
6up is a full-service event production company, specializing in creatively executed and strategically driven live experiences.
They hired our creative team to photograph and film a fly poster guerrilla marketing push created for Off-White™️ during New York Fashion Week. Our vision aimed to capture the impulsive, desperado culture associated with this type of old-school, in-your-face marketing. We used candid, almost secretive style photography as a gest to the clandestine nature of flyposting.
All of the models in this shoot are passes by, most of whom were attending NYFW. Their presence injected a sense of randomness and grunginess, which speaks to the guerilla marketing style. We intentionally included many variables so the viewer would feel the same sense of adventure and rush that one experiences when going against the status quo. Overall, the dynamic range of people and places included in this photo gallery elevates the entire scope of our work.
The Challenge
Our team faced certain challenges on this assignment, primarily concerning time and space. When marketing via flyposting [a.k.a., wild-posting] every square inch of public space is free-game considering it is all unowned real estate. Where one poster is plastered a second may immediately cover it up. Therefore, we needed to act quickly. And that meant responding to the tireless pace of New York City.
This, combined with the fact that it is illegal to film the activity of flyposting in New York City, made it increasingly difficult to photograph 6up’s guerilla marketing before it was tainted by another brand. Furthermore, to completely capture the full scope of this campaign, we needed to cover a lot of ground in a finite amount of time. From 7:30 AM to 1:30 PM our team traveled between Brooklyn, Manhattan, and Soho—from one grungy city corner to the next.
A second challenge [but, in the end, an aesthetic gateway] was the fact that it rained all day long! The client was so pleased by the way our team overcame the elements and adapted to the lugubrious filter that had been cast on that winter day in New York City. By means of dark corners, mirrored images, puddled reflections and the piercing eye-contact of passersby our team was able to turn damp, grungy cityscapes into an icon for Off-White™️ clothing and a statement for NYFW.
The Results
In accordance with the rebellious act of flyposting, we wanted our photography to appear somewhat unlawful and unapologetically intentional. So, from city corners, we turned to the people of NYC. This was our way of invigorating the media with a certain Off-White™️ attitude. We had the models stare directly into the camera while we snapped photos from hidden vantage points. The result makes the viewer feel as if they are being caught in the act of photographing someone without their permission.
The choice to simulate candid shots really livened the gallery while lending a certain measure of authority to the photographer just as much as it does to the model. That was important to us. When we think of guerilla marketing, we think of the people behind the scenes–the boots on the ground sneaking around to put media where it shouldn’t be. In the end, pointing attention to the outlaws behind the camera provided our original photography gallery with a little added gumption. Contact us to discuss your marketing needs and learn how we can craft ultra-specific content for your brand.
Love, Abbey
Love, Abbey
Abbey Loren is the vocalist and multi-instrumental mind behind the Fort Lauderdale born music project Love, Abbey.
The music Love, Abbey creates somewhere between ethereal indie rock complete with woodsy orchestral notes reminiscent of log cabins and the smell of pine with morning mountain dew.
Loren is mused by the search for a sense of authenticity in the music industry by way of the tools within her reach.
Abbey has recorded and produced her upcoming EP with us at The Barn @ C&I in Fort Lauderdale, FL.
Below, is the official music video for her single Lost at Sea, which was recorded during her time recording with us.
Aymber
AYMBER
Aymber
Sometimes the most beautiful things surge from the ugliest circumstances. Back in 2012 after losing her job, Aymber picked up a guitar in hopes of using the instrument as a channel for her thoughts and emotions.
Four years later, and she’s goin’ harder than ever before. Her witty lyrics married with her catchy melodies propel the sounds strumming off her guitar to burrow deep in your brain making the o’l machine start chugging again.
Easy is the title track off freshman EP.
Alex Di Leo
ALEX DI LEO
Alexander Di Leo is a a Fort Lauderdale native that has been involved in music his whole life. In High School he co-founded Wyld Fly. With the band, Alexander and his bandmates went on to win the Wicked Winterfest Battle of The Bands at Revolution Live only two years after forming.
They continued to play, opening for names such as Cowboy Mouth and Saigon Kick. Though after High School Wyld Fly split up, Alexander continued his path through the arts continuing on as a solo singer/songwriter project.
To the left are a few music videos we shot live for Alexander at our studio in Fort Lauderdale, FL.
The first and second videos were shot for his songs Reasons and Never Letting Go respectively. We did both videos over a few takes at our main studio is Fort Lauderdale.
The Third video was shot during Alex’s set at For the Love Festival, an arts festival hosted by us, ExposedPR, and a number of other local sponsors right on our street in FAT Village within Downtown Fort Lauderdale.
Washa Live @ C&I Studios
WASHA LIVE @ C&I STUDIOS
Washa Live @ C&I Studios
We did this music video for Washa an independent artist out of Fort Lauderdale. With the idea in mind that inspiration lives to evoke emotion from the depths of the heart and bring to light what may be hidden deep below the surface, we decided to take a slightly different approach with this shoot.
As part of our Live @ C&I concert series, we originally planned to set up in front of our white backdrop and film Washa play as we usually would. We thought, however, that this song might benefit from a different approach.
In order to fortify the feeling behind the song, we decided to create a gloomier setting, creating a more mysterious ambiance. We think that people need a little bit of guidance when it comes to the heart, and working with artists like Washa helps us do just that.
Helium Creative
Helium Creative
Helium Creative is a design agency that we have worked with in the past. We’re actually neighbors here in FAT Village, so getting asked to be behind the camera for this project was very special to us.
We love creativity in the workplace and so does Helium Creative, which made filming their company profile all the fun we could have imagined it would be.
We love it when we get the opportunity to work with other local art communities that strive impact our community in the same way we do.
We firmly believe that we should solidify and fortify bonds with companies who are trying to achieve our same dreams and desires.
It is our belief that community comes before all, and the work we’ve been able to do with Helium Creative is the perfect example of the creative juggernaut our community continues to become.
Michael McArthur
MICHAEL MCARTHUR
Michael McArthur
Michael McArthur, from Lakeland, Florida, came here for a Live @ C&I Studios session and asked us to do a music video for him.
This song is called “Scream” and is off his record “The Year of You and Me.” We shot this whole video at our studio in Fort Lauderdale. We love shooting at our home base.
The bridge for this song is amazing. Michael recorded the album at The Vanguard Room, who also recorded the band k i d s.
This is his first music video, so make sure to share it with your friends!
Dri Tie
DRI-TIE
Dri Tie
The Innovative Headscarf
Dri Tie sought out C&I Studios to create a marketing campaign that expressed their mission of creating comfortable, stylish, and functional headscarves that keep hair dry when spending any amount of time in the water. We made this happen by filming a group of women of all ages enjoying a nice day at the beach. By shooting the ladies in a setting that typically requires being in water at any given time, we were able to communicate to their customers that the Dri Tie functions to keep their hair dry and is also a stylish fashion accessory.
