Therafit Shoe commissioned a set of product videos from us, as well as a commercial for advertisement purposes. Their philosophy is simple: Make Your Whole Body Happy. At Therafit, they stay focused on giving you a really comfortable shoe. Their patented technology provides unique cushioning and impact absorption to improve posture & support.
Index Template
Therafit Shoe
Therafit Shoe
Samantha, Walk On
Geared towards a woman’s day-to-day life, Therafit tries to incorporate the comfort women so often covet, while maintaining a stylish aesthetic that can be worn up or down. Endorsed by the National Posture Institute, Therafit has worked very closely to with Cornell University Professor Dr. Richard Lennihan, to develop the technology behind its shoes.
We wanted to show the practical uses of the shoes while simultaneously highlighting the fashionable nature of the design.
Promoting their Expertise
For this project, our client, Therafit Shoe, needed us to develop a message on Plantar Fasciitis prevention in a fun, attractive way. A message is only as effective as the way in which it is communicated, so we needed to establish the best possible medium.
The Challenge
We needed to capture our audience’s attention and keep their focus long enough to drive our message home. To overcome those hurdles we needed to make a topic as unattractive as plantar fasciitis prevention fun. We are a full-service agency so we operate across a spectrum of creative practices and insights. Sensory overload can obscure the clarity of a message, though. We had to keep our approach basic, which meant aligning two of our best departments. In this case, graphic design and video production.
The Process
We use research to identify trends. We study data on where and how audiences gather information. If you do not know your audience you cannot expect to capture their attention. If you fail in that first step, you will most definitely fail in translating your message. We already know how the Therafit Shoe Community likes their information packaged, so we combined elements of graphic design and video production to market this content the best way possible.
The Design
The graphic design elements were key in making our Therafit Shoe content approachable and engaging. We used hand-drawn frames, because it kept the style of the message on brand, and also added some really attractive motion to the design. Combining hand-drawn graphic design with hyper-lapse techniques from video production really situated this conversation in present time, as if it was being told from a classroom. The whiteboard approach solidified this appeal and helped translate the message effectively.
Results
We developed visuals with the narration in mind. By uniting visual and written rhetoric we delivered a cohesive message that was equal parts motion, message, and aesthetic. The narration could not overshadow or contradict the illustrations and vice-versa, otherwise, the translation of our message would have been muddled. It took a few takes, and a few different illustrations, to get the picture just right, but that is what was needed to say ‘bye, bye to plantar fasciitis.” ?
TomboyX
TomboyX is an eco-friendly clothing and underwear brand designed to fit real people comfortably. There is no one body type. No one comfort zone. There is just you. That is the TomboyX agenda: giving you what you need to be yourself.
“Be who you were born to be. No apologies.”
That is our credence. We do not abide by labels because we do not live by labels. We act out. We’re loud. We’re spontaneous. We see people for who they are… and that is whoever the F*&% they want to be.
TOMBOY [TOM-BOI]
NOUN
1. An energetic, sometimes boisterous girl. 2. A girl who dresses and sometimes behaves the way boys are expected to. 3. A girl or a woman who DGAF about definitions 1 and 2. 4. A woman who is utterly, completely, and unapologetically herself, who is not afraid to stand up, stand out, be heard, be seen. On her terms. 5. A woman or a person who expresses and dresses in a way that feels authentic to her without worrying about what other people might say. 6. Is damn ok with who they are. 7. Not a phase. 8. You? 9. Me.
The Challenge
To market a rebellious brand like TomboyX we decided to disrupt the consumers’ expectations of fashion in advertising. We wanted to deliver a lasting piece of media that was completely unique and genuine to the TomboyX culture. To achieve this, we fused typography, graphic design, movement, and poetry.
The TomboyX brand is all about freedom. Their audience simply doesn’t like being told what to do. This made writing a commercial especially difficult. We couldn’t force or sugar-coat our message less risk our audience responding negatively. Additionally, we had to target a specific audience without labeling the individuals within that demographic. We dug deep into their brand, uncovering key elements that we felt personified TomboyX, not the people who wear it. This was a crucial step in the scriptwriting process and really allowed us to construct a voice that truly represents their core values. During the visual stage, we used the X as rhetorical support, which helped translate emotions and perceptions we otherwise would not have been able to describe.
The TomboyX brand uses a chaotic series of patterns, colors, imagery, and bold language to represent the various voices of their community. Their message is sharp and immutable. It is many voices melded into one. Because of that, it was important to consolidate all the different identities within the TomboyX community – power, freedom, love, and individuality – as if they were a unified voice.
The Solution
We used the X in TomboyX as an added source of visual and spoken communication, as well as an outlier for movement, structure and a spot to focus the eye during quick camera transitions. Rhetorically, the X represents the dichotomy of society and culture: acceptance and denial. Structural, the X is a statement: a stamp of rebellion and unity.
We used X as a means of cancellation. By eliminating judgemental labels at the beginning of the video we show our audience that they can be accepting of others by being bold in the face of false stereotypes. Next, we used X as a means of empowerment. We found it essential that the TomboyX brand has a strong, inspirational voice to propel the power of the individual. Showing that we are strong in the face of oppression established greater trust between the brand and the consumer. This trust equipped inspirational language with added sincerity.
“X is your mark; your identity.”
The X is the focus on the screen and allows us to say multiple messages at the same time without diluting or distracting from the others. This adds depth to the brand. We tucked a personal testimonial into the upright crevice of the X to spotlight the positivity of the TomboyX agenda: be yourself. When reading the testimonial, consumers can apply it to the changing portraits above, and (possibly) to themselves. That connection is what converts audiences into loyal consumers.
Ivivva X Lululemon
Ivivva x Lululemon
Mini Summer Lookbook
We shot this Mini Look-book on Balboa Pier, Balboa Beach for Lululemon Athletica and Ivivva Athletica.
While both of these brands are awesome for any style, season, or location, we wanted to compile a look that really shows off that SOCAL lifestyle.
We were psyched to be able to add in a SOCAL ‘native’, Infinity Surfboards based right in Dana Point, CA to the shoot to really help capture that reality.
Shooting for brands like Lululemon and Ivivva requires a production team that understands how to translate an athletic lifestyle into compelling imagery. Our approach for this lookbook centered on natural light and real locations rather than studio setups, allowing the clothing to speak for itself against the Southern California coastline. Every frame was composed to highlight movement, texture, and the relaxed energy both brands are known for. At C&I Studios, fashion and lifestyle photography is about more than just product shots. It is about capturing a feeling that resonates with the audience. From scouting the right pier at the right hour to coordinating wardrobe changes on location, our crew managed every detail so the final images felt effortless. View more of our fashion and lifestyle work in our portfolio.
Taylor Adair
TAYLOR ADAIR
This is part of a couple of advertising campaigns we worked on for Taylor Adair Swim, a brand of hand crafted swimwear made locally in South Florida.
We took the shoot to the beach and captured several shots during the day to show the multifaceted nature of the brand as well as the unique magic that only exists in our South Florida beaches.
We wanted the campaigns to be cohesive and seamless with one another. We wanted to show the different aspects of the garments with differing sides of the beach. The idea is to present with a video a particular point of view.
Taylor Adair prides themselves in having a multifaceted brand with looks for every occasion and every personality. By handcrafting each suit they make, they manage to really make every piece its own.
Shooting a swimwear campaign on the beach in South Florida comes with its own set of challenges, from shifting natural light to unpredictable weather. C&I Studios planned each session around optimal lighting windows and scouted multiple beach locations to find backdrops that complemented the garments without competing for attention. Our team produced several video assets across the campaigns, each one designed to feel cohesive with the others while showcasing a distinct mood and setting. The result was a library of content that Taylor Adair could deploy across social media, their website, and digital advertising over an extended period. Fashion brands benefit from this kind of long-term content strategy, where a single production yields material that remains relevant season after season. To see more of our fashion and lifestyle work, visit our portfolio or learn about our photography services.
Nicole Mejia’s Thick + Fit
NICOLE MEIJA'S THICK + FIT
Nicole Mejia has been a lifelong proponent of an active, healthy lifestyle for everyone. Her belief is predicated on the idea that fitness should be approached as a holistic part of life whereby the goal isn’t an aesthetic one, but instead, one that maintains your natural figure and flaunts the unique nature of your curves.
When Nicole began a career in modeling, an active lifestyle closely followed. She soon realized, however, that her passions laid stronger in the worlds of fitness and health and quickly shifted her focus.
Nicole believes that everyone’s path to a healthy lifestyle is as unique as the person in search for it. She is a big proponent of the idea that women should continue to build their curves in natural, healthy ways by finding a balance between health and wellness unique to the individual and that aesthetic results are only one of the benefits born from a healthy way of life.
“We practice moderation and enforce proper technique and form. The fit and thick movement is such a motivating and inspiring campaign for women because it allows us to drop the expectations that society places on us to fit into a certain body type and allows us to be fit and healthy in our own shapes. All the women who partake in this program have different and individual goals, but we all share in one central and superseding goal, and that is to love the skin we’re in.”
-Nicole Mejia
Capturing the Thick + Fit movement on camera meant more than photographing athletic women in workout gear. Our team at C&I Studios approached this shoot with an understanding of the body-positive message Nicole Mejia champions. Every pose, angle, and lighting choice was made to celebrate the natural diversity of the women involved, reflecting the movement’s core philosophy. The resulting images serve not just as fitness content but as a visual statement about confidence and self-acceptance. Our photography team has extensive experience working with fitness brands, athletes, and lifestyle influencers who need content that communicates values alongside aesthetics. We handle everything from creative direction and wardrobe coordination to retouching and delivery in formats optimized for web, print, and social media. Whether you are launching a fitness brand, building an influencer portfolio, or producing a campaign, our creative services team is ready to bring your vision to life.
Filibuster Apparel
FILIBUSTER APPAREL
Inessa Chimato Model Profile
Inessa Chimato Model Profile
Model Profile Video Production in Los Angeles
Inessa Chimato starred in one of the first model profiles filmed at our LA studio. C&I Studios produced the full video and photo package: creative direction, cinematography on large-format sensors, three-source studio lighting, and a complete post-production workflow including color grading and multi-format delivery.
Inessa brings a decade of modeling experience and the kind of on-camera presence that makes production seamless. Originally from Ukraine, she has worked across editorial, commercial, and runway, and her natural command of movement and expression gave our crew exactly what we needed to build a profile video that agencies and casting directors actually watch to the end. We produced this project at our Los Angeles facility with full video production, photography, and post-production services.
Inessa Chimato Model Profile
Model Profile Video Production in Los Angeles
Model profile video and photography production
for Inessa Chimato at our LA studio. Full-service video production, photography, and post-production with multi-format delivery for agency submissions and social media.
Cinematic Model Profile
Shot on large-format sensors with a three-source lighting setup, Inessa’s profile video was designed to work across agency submissions, website embeds, and social media. We delivered 16:9, 1:1, and 9:16 cuts from a single shoot day.
Presence, Range, and Personality
Our director worked with Inessa through movement exercises before the camera rolled, helping her inhabit the space rather than perform for it. Movement sequences that demonstrate energy and range, and still moments that communicate presence.
Presence, Range, and Personality
Our director worked with Inessa through movement exercises before the camera rolled. Movement sequences demonstrate energy and range. Still moments communicate presence.
Lilac & Lilies Las Olas Boutique
Lilac & Lilies
Las Olas Boutique
Lilac & Lilies Boutique is a local clothing boutique in Fort Lauderdale, FL. We shot this advertisement to serve as preview for the nearby movie theaters. We tried to capture the quick, trendy, and aloof feel of the store itself.
Opening her doors in 2009, Michelle DiMarco began Lilac & Lilies with the vision of providing ladies of any age and lifestyle with a closet filled with her favorite designer brands.
DiMarco has 15 years of experience in the fashion industries and applies her talents and passion by changing the experiences of anyone that steps foot in her store.
The advertisement was crafted for a cinema pre-roll format, which required sharp pacing and an immediate visual hook. We used dynamic camera movement and quick cuts to mirror the experience of browsing the boutique, letting the clothing and accessories take center stage. The color grading was kept warm and inviting, matching the store’s aesthetic and the Las Olas neighborhood where it sits.
Retail and fashion brands need video production that captures both the product and the shopping experience. C&I Studios works with boutiques, designers, and e-commerce brands to create content tailored for cinema, web, and social platforms. Every project is built around the brand’s identity and the audience it aims to reach. See more of our fashion and retail projects in the portfolio.
Las Olas Magazine
Las Olas Magazine
Celebrating an Iconic Mother–Daughter Duo
Las Olas Magazine reached out to us to do a photoshoot for their Mother’s Day article featuring supermodels Anna Cleveland and her mother, the legendary Pat Cleveland. It’s not every day that you get the chance to capture not just beauty and elegance, but the decades-long story of two generations who shaped—and continue to shape—the fashion world.
The concept for Las Olas Magazine’s feature centered on what it means to grow up under the spotlight, to watch your mother break barriers in the industry, and to carry that legacy forward in your own way. It was a fun day capturing the mother-daughter duo’s resilience and unspoken bond that makes their connection so captivating.
Las Olas Magazine
Celebrating an Iconic Mother–Daughter Duo
Las Olas Magazine reached out to us to do a photoshoot for their Mother’s Day article featuring supermodels Anna Cleveland and her mother, the legendary Pat Cleveland. It’s not every day that you get the chance to capture not just beauty and elegance, but the decades-long story of two generations who shaped—and continue to shape—the fashion world.
The concept for Las Olas Magazine’s feature centered on what it means to grow up under the spotlight, to watch your mother break barriers in the industry, and to carry that legacy forward in your own way. It was a fun day capturing the mother-daughter duo’s resilience and unspoken bond that makes their connection so captivating.
Chrissy Blair
Chrissy Blair Model Profile
C&I Studios' Collaboration with Chrissy Blair
C&I Studios had the privilege of collaborating with Chrissy Blair on a dynamic and creative model profile shoot. This project was made possible through a partnership with Calumet Photographic, who provided their cutting-edge LED panels. The advanced lighting technology allowed us to explore bold, visually striking setups that highlighted Chrissy’s natural beauty and professional versatility. The result was a stunning collection of images that captured her in a range of moods and styles, from soft and sophisticated to strong and empowering.
Our work with Chrissy Blair demonstrates the caliber of talent we collaborate with at C&I Studios. Each photoshoot is an opportunity to push creative boundaries, and Chrissy’s professionalism and vibrant energy made this project unforgettable. If you’re seeking high-impact, visually stunning content, our team has the expertise and creative vision to bring your next project to life — whether it’s working with top-tier models like Chrissy or crafting original content for your brand.
C&I Studios' Collaboration with Chrissy Blair
C&I Studios had the privilege of collaborating with Chrissy Blair on a dynamic and creative model profile shoot. This project was made possible through a partnership with Calumet Photographic, who provided their cutting-edge LED panels. The advanced lighting technology allowed us to explore bold, visually striking setups that highlighted Chrissy’s natural beauty and professional versatility. The result was a stunning collection of images that captured her in a range of moods and styles, from soft and sophisticated to strong and empowering.
Our work with Chrissy Blair demonstrates the caliber of talent we collaborate with at C&I Studios. Each photoshoot is an opportunity to push creative boundaries, and Chrissy’s professionalism and vibrant energy made this project unforgettable. If you’re seeking high-impact, visually stunning content, our team has the expertise and creative vision to bring your next project to life. Explore more of our portfolio to see how we bring creativity, passion, and production excellence to every shoot.
Versatility and Star Power
Chrissy Blair is a stunning and talented model signed to Major Model Management in New York City. Known for her captivating presence and versatile look, Chrissy has built an impressive career in the modeling industry, working with some of the most recognizable brands and publications. She has graced the pages of MAXIM and Sports Illustrated, showcasing her ability to embody both high-fashion elegance and approachable beauty. Beyond print modeling, Chrissy is widely recognized as a UFC Octagon Girl, where her charisma and charm shine on one of the world’s biggest sports stages.
The Archives
THE ARCHIVES
The Archives
These videos are a part of a “coming soon” teaser campaign created for The Archives, a premium sneaker boutique.
Located on the east end of Las Olas Blvd in Fort Lauderdale, the Archives sells newly released, exclusive and limited edition sneakers, apparel and accessories.
The teaser campaign was designed to build anticipation around the boutique’s grand opening. We crafted a visual identity that matched the store’s premium positioning: sharp edits, moody lighting, and tight shots that put the product front and center. Each piece of content was built to perform on social platforms and drive foot traffic to Las Olas.
Our video production approach for retail clients centers on understanding the brand’s culture before the cameras roll. For The Archives, that meant immersing ourselves in sneaker culture and streetwear to deliver content that felt authentic to their audience. The result was a campaign that generated real buzz ahead of opening day. Explore more of our retail and fashion projects in our portfolio.
Men’s Wearhouse
MEN'S WEARHOUSE
Men’s Wearhouse commissioned this shoot in order to showcase part of their Spring line a few years ago.
h Test
With lookbooks, the idea is to present the garments forming part of the line in question being used as they’d be worn on a daily basis. Ideally, a lookbook will show the brand’s customers the overall look and concept behind that specific seasons final product.
For the Men’s Wearhouse Spring line, we wanted to convey the classic elegance the clothing obviously exudes, while juxtaposing it with a contemporary youth.
The shoot took place across several locations throughout South Florida, pairing tailored suits and smart-casual pieces with settings that felt lived-in and genuine. Our production team focused on natural lighting and candid movement to let the garments speak for themselves. Rather than a stiff catalog approach, we wanted viewers to see how these clothes fit into real moments: stepping out of a car, walking through a courtyard, catching the afternoon light.
At C&I Studios, fashion video production is about telling a story that connects a brand with its audience. For Men’s Wearhouse, that meant balancing sophistication with accessibility. The resulting lookbook images and video content gave their marketing team versatile assets for web, social, and in-store displays. To see more of our fashion and lifestyle work, visit our portfolio.
SpringFoot Wear
Shooting in Miami
The campaign we worked on for Spring Footwear, a fashionable shoe brand with a family legacy of providing fine craftsmanship and unparalleled European comfort to their patrons, was a two-day shoot which took place at the beautiful Paramount Miami suites. Our team was tasked with delivering a series of short videos and still photography that would showcase the client’s products; content that was intended not just for their website and social media channels, but for print-ads and a variety of other promotional purposes as well. For this particular shoot we used our RED Monster and Komodo cameras to ensure the capture of high-quality imagery to really narrow-in on the detail of the product – in this case, footwear. Our aim was to highlight the exquisite attention to detail present in the shoes, and to maintain the sense of relaxed sophistication that was to power the campaign overall.
The Obstacles
The campaign we worked on for Spring Footwear, a fashionable shoe brand with a family legacy of providing fine craftsmanship and unparalleled European comfort to their patrons, was a two-day shoot which took place at the beautiful Paramount Miami suites. Our team was tasked with delivering a series of short videos and still photography that would showcase the client’s products; content that was intended not just for their website and social media channels, but for print-ads and a variety of other promotional purposes as well. For this particular shoot we used our RED Monster and Komodo cameras to ensure the capture of high-quality imagery to really narrow-in on the detail of the product – in this case, footwear. Our aim was to highlight the exquisite attention to detail present in the shoes, and to maintain the sense of relaxed sophistication that was to power the campaign overall.
Behind The Scenes
