Index Template

Florida House Victory | Ricky Junquera

Blue and White Turn Florida Blue logo
video
play-sharp-fill

RICKY JUNQUERA

FLORIDA HOUSE DISTRICT 118

In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates who needed a boost in the polls. Patrick Henry was one such candidate.

 

Ricky Junquera grew up in a Cuban American household right here in West Miami-Dade by his single mother and grandmother. Since early childhood, he saw the risks and sacrifices his family made to make sure he had education and personal improvement opportunities. In 2010, Ricky was attending law school and working on Joe Garcia’s 2010 bid for congress. That’s where he found his calling, helping communities through public service. After receiving a master’s degree in intercultural communications, he became the Communications Director for Congressman Henry Cuellar of San Antonio in 2015. He joined the campaign just as Donald Trump was beginning his own. This pushed Ricky forward and enabled him to work further to hone his communication skills to combat Trump’s anti-immigration rhetoric.

 

For the Florida House Victory Campaign, we distributed three ads for Ricky Junquera (30-second, 15-second, and 6-second versions) while using advanced SEO tactics to boost searchability and organic viewership.

A PROMISE TO DISTRICT 118

In conjunction with the three ads published in part by the Florida House Victory campaign, Ricky Junquera’s base commissioned us to write, produce, and distribute an independent collection of political advertisements.

 

In 2015, after witnessing the EPA’s attacks, Ricky accepted a position as the Regional Press Secretary for the Sierra Club. This began his start in shaping environmental communication strategies throughout the Midwest and Florida. Ultimately, Ricky chose to run for House Representative because he cared deeply about his community’s health outcomes and fought to balance working-class communities’ economic struggles. Vocalizing this in our media wasn’t difficult at all. We knew his words would meet the emotions of many in a community that had seen hardship after hardship, from the EPA to the current COVID-19 crisis. For this series, we highlighted Ricky Junquera’s focus on the issues that matter most to our communities: healthcare, unemployment, gun violence, clean water, public education, and viable transportation. These issues have been a part of Ricky’s life since childhood. He’d seen the hardships that crushing medical expenses have on a family. He’s personally been a part of the fight for clean water since early 2015. We see that many of these issues are still ones we face today. There’s much work still left to be done, and that’s why we banded together to give Ricky the media he needed to get his words and work in front of a larger audience.

 

The framework for these ads led to increased voter turnout for Ricky Junquera.

video
play-sharp-fill

Florida House Victory Campaign

FLORIDA HOUSE VICTORY CAMPAIGN

A FULL SCALE PUSH TO TAKE THE HOUSE

The Florida House Victory Campaign, Turn Florida Blue, was a massive political effort funded by state Democrats in an effort to unite the Florida House of Representatives under democratic leadership. The idea for this campaign came in the wake of the 2018 election, where Florida Democrats flipped various seats in the House of Representatives. To build on this momentum, the Democratic party ran a Democratic candidate in every district election for the first time in our state’s history.

 

The Florida House of Representatives has been under Republican leadership for the past 20 years. They’ve controlled the legislator and have implemented biased policies, many of which directly or indirectly take advantage of hardworking Floridians and their families. The Florida House Victory Campaign was aimed to capitalize on the national momentum and shared interest for a “blue wave,” using the current political climate to drive democratic turnout and, ultimately, take control of the house.

 

Though the 2020 election results favored Republicans in Florida, our campaign stoked interest around important Democratic policies that we will continue to fight for in the elections to come. Among the most important topics discussed in this election, the Florida House Victory campaign advocated livable wage jobs, a healthy and well-guarded environment, equal state funding for public education, correcting our broken unemployment system, access to affordable healthcare, and the revitalization of our state economy.

 

We wrote the scripts, directed, produced and distributed the political ads for 13 Democratic Candidates running for office and re-election in districts as far south as Key West and as far north as Orlando.

ORGANIC

Views: 104,162
Watch Hours: 725.7
Impressions: 13,851

ADVERTISING

Budget: $31,140
Impressions: 4,120,027
Interactions: 3,188,191
Clicks: 5,623
EXPLORE THE

POLITICAL CAMPAIGN

ECONOMIC RECOVERY

BEACHES & WATERWAYS

EDUCATION

MINE BLASTING

ENVIRONMENT

ECONOMIC RECOVERY

Four candidates pushed the topic of economic recovery to bolster their status on the polls. Each video was tied to the COVID-19 pandemic considering it was one of the greatest concerns among voters in the Democratic base and those still undecided.

 

We wrote unique scripts for each candidate, drawing talking points from their political track-record and community’s status. We spoke predominantly to local business owners, unemployed workers, those who recognized the failures of leadership in Tallahassee.

Ricky Junquera | District 118
video
play-sharp-fill
Patrick Henry | District 26
video
play-sharp-fill
Jean-Pierre Bado | District 114
video
play-sharp-fill
Pasha Baker | District 28
video
play-sharp-fill
Jim Bonfiglio | District 89
video
play-sharp-fill
Jennifer Webb | District 69
video
play-sharp-fill

BEACHES & WATERWAYS

Another important topic discussed by Democratic candidates in this year’s race was the importance of protecting and preserving our beaches and waterways. The framework for this argument was also tied to COVID-19, which enabled us to weave economic elements into these scripts.

 

The most impactful argument here was that Florida tourism is a $90 billion industry. It upholds our state and local economies, powers business, and ensures that thousands of workers are employed. Amid COVID-19, travel has been difficult for some and impossible for others. International travel has been greatly limited and these factors have been devastating to businesses that need tourist dollars to survive. 2020 has shown that when tourism dies, our communities suffer. This reinforced the importance and value of our waterways and beaches. These natural resources support our tourist industry and are, therefore, vital factors to our state’s economic health.

EDUCATION

Four candidates ran on a platform of correcting Florida’s biased public education funding system. The main point of contention is the fact that for the past 20 years, our state legislator has funneled tax dollars to support for-profit charter schools. This biased practice has completely hindered our public schooling institution’s ability to function; the cost of which is shared among teachers and students alike.

We wrote a collection of scripts to inform Florida voters of the situation while presenting real solutions that would benefit our communities, families, and children.

Andrew Learned | District 59
video
play-sharp-fill
Franccesca Cesti-Browne | District 115
video
play-sharp-fill
Joy Goff-Marcil | District 30
video
play-sharp-fill
Tracey Kagan | District 29
video
play-sharp-fill
Cindy Polo | District 103
video
play-sharp-fill

MINE BLASTING

Perhaps the most specific topic of conversation among our candidates was Mine Blasting to which Cindy Polo provided a voice. This issue is specific to business owners and homeowners in District 103. This mining practice is damaging and is at their expense. Since no other candidates were bringing this issue to light, Cindy Polo stepped in.

ENVIRONMENT

Protecting and preserving our environment is a growing topic of conversation. With the severity of climate change worsening every year, we expect that this conversation will remain at the center of political dialogue. Current trends aside, the environment has long been a primary concern among Florida voters. Our state’s economy is largely dependent on the health of our natural resources, as they are a major contributor to tourism.

 

For candidates Delores Hogan-Johnson and Geraldine Thompson, we wrote, produced, and distributed the following political ads centered around environmental stewardship and the importance of nature in our economy. We framed the conversation alongside covid-19 to reinforce the urgency and provide added framework to our case.

Geraldine Thompson | District 44
video
play-sharp-fill
Delores Hogan-Johnson | District 84
video
play-sharp-fill

Bring Your Movement to Life

The Florida House Victory Campaign demonstrates the power of purpose-driven storytelling—targeting key issues like education, the environment, economic recovery, and infrastructure to amplify candidate platforms and connect with voters statewide.

 

When your campaign needs more than ads, contact us. We have the tools and insight to propel your message across Florida’s most critical districts.

Get Started

Bring Your Movement to Life

The Florida House Victory Campaign demonstrates the power of purpose-driven storytelling—targeting key issues like education, the environment, economic recovery, and infrastructure to amplify candidate platforms and connect with voters statewide.

 

When your campaign needs more than ads, contact us. We have the tools and insight to propel your message across Florida’s most critical districts.

Get Started

Florida House Victory | Cindy Polo

Blue and White Turn Florida Blue logo
video
play-sharp-fill
CINDY POLO

FLORIDA HOUSE DISTRICT 103

In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates and bolster their ratings in the polls. Cindy Polo was one such candidate.

 

For the Florida House Victory Campaign, Cindy Polo wanted to address an issue specific to her district: mine blasting. While most candidates focused on COVID-19, economic hardships, unemployment, education, and the environment, Cindy Polo opted to pursue this route to speak to a distinct voter segment. By addressing local business owners and homeowners affected by mine blasting, she expanded her base and increased awareness around her campaign.

 

We distributed this campaign using advanced SEO tactics and ad spend to boost searchability and viewership.

ORGANIC RESULTS
VIEWS: 6,206 in 30 Days
DEMOGRAPHIC: 48% of Views Between Ages 18-34
GENDER: 70% Male | 30% Female
ADVERTISING RESULTS
BUDGET: $1,540
IMPRESSIONS: 149,270
VIEWS: 133,066
INTERACTION RATE: 89.14%
COST PER VIEW: $0.01
-- USE YOUR VOICE --
video
play-sharp-fill
-- THE FACTS --
video
play-sharp-fill

Florida House Victory | Franccesca Cesti-Browne

Blue and White Turn Florida Blue logo
video
play-sharp-fill

FRANCCESCA CESTI-BROWNE

FLORIDA HOUSE DISTRICT 115

In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates who needed a boost in the polls. Franccesca Cesti-Browne was one such candidate.

 

Franccesca Cesti-Browne ran on a platform of education. As a mother and businesswoman, she is vocal about advocating for the health of the communities of Florida. She believes that every community is only as strong as the opportunities they are given. Thus, she states that we must provide more opportunities to our present leaders and the young people to lead our future generations. She advocates heavily on correcting the imbalance and bias affecting public school funding throughout Florida. She is critical of the State Legislator, who contributed to the massive education gap that has been decades in the making.

 

This campaign was distributed via Facebook Advertising and was targeted at demographics based on their viewer history and language preference to garner the best results. For the Florida House Victory Campaign, we distributed three ads for Franccesca Cesti-Browne (30 second, 15 second, and 6 second versions) while using advanced SEO tactics to boost searchability and viewership organically.

ORGANIC RESULTS
VIEWS: 30,964 in 30 Days
DEMOGRAPHIC: 42% of Views Between Ages 18-34
GENDER: 67% Male | 33% Female
-- ENGLISH --
video
play-sharp-fill
-- SPANISH --
video
play-sharp-fill

Florida House Victory | Patrick Henry

Blue and White Turn Florida Blue logo
video
play-sharp-fill
PATRICK HENRY
FLORIDA HOUSE DISTRICT 26

In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates who needed a boost in the polls. Patrick Henry was one such candidate.

 

Patrick Henry has been a proven leader for District 26 of Florida since first assuming office in 2016 and has always upheld his promise to voice real Floridians’ interests in the state capital. With so much at stake in the 2020 election, we got to work educating Florida voters on the importance of re-electing Patrick Henry. His platform was honest and straightforward: the COVID-19 pandemic has been devastating on our local businesses and our economic wellbeing; these hardships could have been and still can be avoided if we had real leadership in the State Capital. Now more than ever, we need real, commonsense solutions to put Florida back on track. Vocalizing these three crucial points was essential in increasing voter turnout for Patrick Henry in 2020.

 

For the Florida House Victory Campaign, we distributed three ads for Patrick Henry (30 second, 15 second, and 6 second versions) while using advanced SEO tactics to boost searchability and organic viewership.

ORGANIC RESULTS

VIEWS: 33,601 in 30 Days
DEMOGRAPHIC: 51.4% of Views Between Ages 18-34
GENDER: 67% Male | 33% Female
A PROMISE TO DISTRICT 26

In conjunction with the three ads published in part by the Florida House Victory campaign, Patrick Henry’s base commissioned us to write, produce, and distribute an independent collection of political advertisements.

 

For this series, we highlighted Patrick Henry’s promise for the future and the key areas that he would continue to advocate: livable wage jobs, a clean and healthy environment, access to healthcare, and quality public education. These social issues have long been the heart of Patrick Henry’s work in the State Capital. We can look around and see that his work is not yet complete. This is not a knock on Patrick Henry, but rather a call to action to unite the Florida House of Representatives under likeminded Democratic leadership so we can create real, functional policies to improve these areas.

 

The framework for these ads achieved many successes that led to increased voter turnout for Patrick Henry. Most importantly, it reinforced and drove traffic back to the Florida House Victory campaign ads, which, ultimately, contributed to Patrick Henry’s massive viewership in such a short timeframe. And it also helped focus organic viewership in Florida where a total of 108 watch hours were recorded.

ADVERTISING RESULTS
BUDGET: $3,000 over 30 Days
IMPRESSIONS: 64,631
VIEWS: 8,761
COST PER VIEW: $0.07
CLICKS: 94
video
play-sharp-fill

Florida House Victory | Geraldine Thompson

Blue and White Turn Florida Blue logo
video
play-sharp-fill
GERALDINE THOMPSON

FLORIDA HOUSE DISTRICT 44

In collaboration with the Florida House Victory Campaign, Turn Florida Blue, we wrote, produced, and distributed a series of political ads to increase awareness and buzz around Democratic Candidates behind in the polls.

 

Geraldine Thompson was running for re-election for Florida House District 44 on the promise of reinvigorating opportunities for local businesses and hardworking Floridians as the means of getting our state economy back on track. Her opponent, Bruno Portigliatti, ran on a similar promise. However, his assurance was contradicted by his track record of taking advantage of vulnerable seniors, college students, and unemployed workers. We made a point of showcasing his harmful and volatile track record to further support Geraldine Thompson’s re-election bid.

 

We distributed three ads for the Florida House Victory Campaign (30 second, 15 second, and 6-second versions) while using advanced SEO tactics to boost searchability and viewership organically.

ORGANIC RESULTS
ELECTION: Win!
VIEWS: 5,969 in 30 Days
DEMOGRAPHIC: 45% of Views Between Ages 18-34
GENDER: 73% Male | 27% Female
BRUNO PORTIGLIATTI
ATTACK AD

Operating in conjunction with the Florida House Victory Ad, we also produced an attack ad to aid Geraldine Thompson on her re-election bid further.

 

Her opponent, Bruno Portigliatti, ran on a similar campaign promise; however, his track-record was a complete contradiction to these claims. The idea for this ad was to show the disparities in the American Dream; how some people — people like Bruno Portigliatti — use their position to take advantage of people as a means of deepening their pockets. Educating Florida’s voters was imperative here. Some of the most affected demographics from the COVID-19 pandemic — seniors, students, and unemployed workers — deserved to know that a vote for Bruno Portigliatti would greatly affect their economic futures and physical health.

 

This ad was distributed primarily on social media using Facebook Advertising and greatly increased voter recognition for Geraldine Thompson as the ideal candidate to continue representing Florida House District 44.

ADVERTISING RESULTS
BUDGET: $2,600 over 30 Days
IMPRESSIONS: 155,149
VIEWS: 139,931
INTERACTION RATE: 90.19%
COST PER VIEW: $0.01
video
play-sharp-fill
Orange Can be another person's nightmare title
Orange Bruno Portigliatti title on black and white backdrop of him
Geraldine Thompson Orange One Person's American Dream title
Orange Helpless Seniors title on black and white backdrop of older man wearing military cap
Orange Non Tranferable Credits title on black and white backdrop of two women
Orange Unemployed Workers title on black and white backdrop of woman wearing earrings and lipstick

76 Words | We Voting

Orange and white 76 Words Logo
White The Collective Political Action Committee logo

76 Words and The Collective PAC
We Voting Ad

When the voices of innocent men and women are silenced by violence and prejudice, it falls on us — real Americans — to stand up, stand united, and vote to change the status quo. That’s exactly what we did on November 3rd, 2020. Historically red states were turned blue amid a massive influx of young voters and minority voters. To this end, the “We Voting” anthem was their call to arms and a proven force of the 2020 election.

video
play-sharp-fill

What makes this ad so effective is the simplicity of the message. The anthem – the chorus — is all that was needed to inspire our viewers. The lyrics reinforce that one call to action: vote. The cadence of the advertisement is also familiar, which sticks with the viewer, lingering on their mind and the tip of their tongue. The familiarity of the melody coupled with the immensely powerful and emotional imagery serves to make this ad all the more recognizable and memorable. It’s share-worthy and that greatly contributed to its effectiveness.

 

In the weeks leading up to the election, the “We Voting” political ad was aired nationwide on nearly every entertainment, news, streaming, and social platform with a major financial allocation for Hulu. It spoke to the generations and the demographics who greatly influenced the presidential election results. Our mission was to elect Joe Biden as the 46th President of the United States. We did just that.

 

THE VOICES FOR A BETTER AMERICA
76 Words and The Collective PAC

video
play-sharp-fill
We Voting political ad with multicolored letters of We on backdrop of crowd of people in a city
We Voting political ad with white letters Voting on backdrop of crowd of protesters with African American man leading holding a red and white bullhorn
We Voting with white FOR letters on backdrop of African American man
We Voting political ad with white letters Y'All on backdrop of two girls
White letters We Voting letters on backdrop of fist in the air at a protest
White FOR Y'ALL letters on side profile image of a boy

Congressional Candidate Jose Hernandez | 76 Words

White and orange 76 Words logo

Congressional Candidate
Jose Hernandez

Congressional Candidate
Jose Hernandez

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

We were commissioned to film this political campaign video for Jose Hernandez. Jose is an American engineer, a retired NASA Astronaut, and ran for U.S. Congress in California’s 10th District. Devoted husband, loving father, and a proud Democrat, his new mission is to ensure the American Dream for our children. Jose’s platform focuses on lowering unemployment rates, making sure water continues to stay a reliable resource for the Central Valley, guaranteeing social security the community’s senior citizens, protecting the interests of veterans and military families, and procuring a dependable energy source for the people of California’s District 10.

Catherine Cortez Mastro | 76 Words

White and orange 76 Words logo

U.S. Senator
Catherine Cortez Mastro

U.S. Senator
Catherine Cortez Mastro

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

Catherine Cortez Mastro is the sitting United States Senator for the state of Nevada. When first running for office, 76 Words endorsed her campaign and commissioned us to produce this video, as they often do with the candidates they support. Her opposing views to the currently seated Senator, a doctor who used his position to steal the medical rights away from women, created the basis of her campaign. She would fight against his decision making by defeating him in the general election, which she did. Her promise to improve access to healthcare for women and to oversee legislation that would benefit all of Nevada earned her the majority vote.

Lisa Montelione | 76 Words

White and orange 76 Words logo

U.S. House of Representatives
Lisa Montelione

U.S. House of Representatives
Lisa Montelione

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

In 2016, Lisa Montelione ran for the U.S. House of Representatives in the Democratic Party. She had previously served on the Tampa City Council representing District 7 and, therefore, possessed a thorough understanding of state matters. Her campaign video was a play on productivity. The production relied on her absence to show that she would work night and day to fight for Floridians.

Mayoral Candidate David Warnock | 76 Words

White and orange 76 Words logo

Mayoral Candidate
David Warnock

Mayoral Candidate
David Warnock

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

76 Words endorsed Mayoral Candidate David Warnock for Mayor of Baltimore because he was what the city needed. He was not a career politician. He lived outside the political sphere and, therefore, saw firsthand what the people of his great city needed most. He vowed to oppose the political system that rewarded cunning political behavior versus altruistic and righteous decision making. His connection to the people of Baltimore and his promise to improve their city through swift and justified legislation.

Prosecutor Terry Curry | 76 Words

White and orange 76 Words logo

Marion County Prosecutor
Terry Curry

Marion County Prosecutor
Terry Curry

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

76 Words endorsed Terry Curry for his reelection campaign as Marion County Prosecutor. His proven track record delivering justice to those who deserve it was the foundation for his reelection campaign. By citing his successes, he showed that the law did not discriminate. He proved he is a true defender of the constitution and one who does not show bias based on race, religion or social status. His dedication to the Prosecutor’s Office shows in the way he conducts himself and focuses his office’s resources. For these reasons, 76 Words and the people of Marion County, Indiana sided with Terry Curry.

Assembly Members Houghtaling and Downey

White and orange 76 Words logo

Assembly Members
Houghtaling & Downey

Assembly Members
Houghtaling & Downey

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

76 Words endorsed New Jersey Assembly Members Eric Houghtaling and Joann Downey because of their combined ability to bring better jobs to their state, lower property taxes, and level the financial playing field for women. As a career politician, Assemblyman Houghtaling has a keen understanding of the troubles affecting middle class, working families. And as an attorney in private justice, Assemblywoman Downey understands the imbalance in our judicial system, which she is working to reform for the benefit of the entire New Jersey population. Their dedication to the economical improvement of New Jersey and their ability to create positive change certainly distinguishes them on the political frontier.

Senator Colin Bell | 76 Words

White and orange 76 Words logo

State Senator
Colin Bell

State Senator
Colin Bell

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

76 Words endorsed Colin Bell for New Jersey State Senator of the 2nd Legislative District. He promised to balance state spending so his district would earn equal funding to other key parts in the state. As a prosecutor and free trader, he understood the political landscape governing state spending. His ability to confront serious issues head-on and devise appropriate solutions earned him the majority vote in 2017.

Vin Gopal | 76 Words

White and orange 76 Words logo

State Senator
Vin Gopal

State Senator
Vin Gopal

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

Vin Gopal was born and raised in Monmouth County, New Jersey. He has been a part of the community his entire life and dedicates his career and free time to the betterment of his hometown. Vin Gopal founded a small business, which he has grown to over 14 employees and has also registered a 501c(3) nonprofit organization aimed at helping local organizations doing profound work in the community. His dedication to his hometown and the people living there qualify him as the ideal candidate for the New Jersey Senate Seat. The basis of his campaign focuses on equality. His political promise is to correct known disparities in the system, such as equal pay for women and equal access to medical insurance.

 

This promise earned him 76 Words’ endorsement as well as New Jersey’s Senate Seat.

Veronica Escobar | 76 Words

White and orange 76 Words logo

Congresswoman
Veronica Escobar

Congresswoman
Veronica Escobar

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

Veronica Escobar ran for United States Congress in 2018. She became one of the first two Texan Latinas to earn a seat in Congress. Her presence in the United States House of Representatives is guiding light to the future. Her motto, “Care for each other,” supported her claim as Beto O’Rourke’s successor.

 

76 Words’ endorsement of Veronica Escobar for Texas’ 16th Congressional District helped provide a positive influence in a key border state.

Jesse Ruiz | 76 Words

White and orange 76 Words logo

Candidate For Attorney General
Jesse Ruiz

Candidate For Attorney General
Jesse Ruiz

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

In 2018, Jesse Ruiz ran for the Attorney General of Illinois. His pro-immigration stance attracted much criticism from opposition members. Our decision to create this political ad in Spanish was in response to the emboldened racism targeted at Jesse Ruiz. We would not succumb to bigotry and, so, instead created a political ad that addressed the Spanish speaking population of Illinois. In today’s political climate it is increasingly important to defend one’s beliefs, especially if they are for the benefit of the majority.

 

76 Words’ endorsement of Jesse Ruiz for the position of Illinois Attorney General is proof that his voice is what the office needed most.

American Nightmare | 76 Words

White and orange 76 Words logo

American Nightmare

American Nightmare

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

Our country is more divided than ever. Every day partisan warfare, racial and cultural prejudice, and rampant hate speech take their toll on Americans. The most innocent are often the most affected. This political ad seeks to shed light on the hatred propagated by President Donald Trump and Chair of the Republican National Committee, Ed Gillespie. The narrative is a reflection of the current adversity. It aims to show voters that hate speech carries weight and that that burden is negatively shaping our society and the future for Americans most at risk.

President Trump Impeachment | 76 Words

White and orange 76 Words logo

The Need To Impeach

Impeach President Donald Trump

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

“The Need To Impeach” is a political ad targeted at Spanish speaking Americans residing in South Florida. The video educated the general public on President Trump’s alleged crimes while calling for voters to make their voices heard. The overall sentiment expresses that President Donal Trump is unfit to hold the title as United States President due to the questionable (and criminal) actions performed while in office.

Tatewin Means | 76 Words

White and orange 76 Words logo

Attorney General
Tatewin Means

Attorney General
Tatewin Means

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

 

Tatewin Means ran for the Attorney General of South Dakota in 2018. The campaign video we created for 76 Words introduced a political narrative that helped her become the first Native American Attorney General. Her political philosophy is grounded in unity, compassion, and a dedication to people from all walks of life. Situating her in this light raised her to a rank of champion of the people. It was clear she had everyone’s best interests in mind and was prepared to look past party affiliation to make decisions that would benefit the greater good. Her uncanny ability to bring people together was most certainly one of the key reasons she earned 76 Words’ endorsement for the Attorney General of South Dakota.

Search
Hide picture