Our team faced certain challenges on this assignment, primarily concerning time and space. When marketing via flyposting [a.k.a., wild-posting] every square inch of public space is free-game considering it is all unowned real estate. Where one poster is plastered a second may immediately cover it up. Therefore, we needed to act quickly. And that meant responding to the tireless pace of New York City.

This, combined with the fact that it is illegal to film the activity of flyposting in New York City, made it increasingly difficult to photograph 6up’s guerilla marketing before it was tainted by another brand. Furthermore, to completely capture the full scope of this campaign, we needed to cover a lot of ground in a finite amount of time. From 7:30 AM to 1:30 PM our team traveled between Brooklyn, Manhattan, and Soho—from one grungy city corner to the next.

A second challenge [but, in the end, an aesthetic gateway] was the fact that it rained all day long! The client was so pleased by the way our team overcame the elements and adapted to the lugubrious filter that had been cast on that winter day in New York City. By means of dark corners, mirrored images, puddled reflections and the piercing eye-contact of passersby our team was able to turn damp, grungy cityscapes into an icon for Off-White™️ clothing and a statement for NYFW. 

Denison Yachting is an established and prominent brand in the international maritime arena. The Denison family got their start acquiring, remodeling, and selling luxury yachts in 1948. Over the decades their brand has grown immensely. Their mission and vision are more expansive than ever before. They are tapping into new markets, expanding their sales team, and dominating marinas on both the east and west coasts of the United States.

Though their legacy is deeply rooted in the industry, newly emerging consumers may not realize their prestige. To safeguard their brand’s image and keep pace with an ever-changing market, they chose to produce new, high-quality content. In today’s marketing landscape, content rules at the top of the food chain. And at its peak is storytelling.

The leadership team at Denison Yachting came to us to create a lifestyle branding video that portrayed their core values – a video that would demonstrate their love for boating and the sensation of being out on the open seas.

This is their story.

Tavistock Development Company is a global construction firm focused on developing residential and commercial real estate that not only enriches the local community but, ultimately, becomes an icon of the region.

Each project Tavistock Development Company undertakes – regardless of scale – is designed to enhance the landscape in ways that benefit future generations. Their unique ability to maintain a global presence while employing geo-specific techniques that upholds various community standards and respects cultural expectations makes them a leading authority in the industry.

We were contracted by Trifecta Creative Collective to shoot these spots for Costamar Travel. Trifecta is a collective of creative minds that strives to imbue the projects they work on with an invigorating life by way of Concept Development, TV & Radio Commercials, Explainer Videos, Corporate Videos, Video Production, Audio Production, 2D/3D Motion Graphics, Graphic Design, and Web Design.

Costamar Travel is a multi-lingual travel agency originating from Elizabeth, New Jersey. Since 1980 they have managed to consolidate and provide their customers with all the travel services one might need when planning a vacation. They offer everything from booking flights, both national and international, tourist packages, cruise packages, and auto rentals.

We shot the three spots in our home of Fort Lauderdale, FL. We shot in Holiday Park, Downtown, and even built an airplane set in our studio space.

Grycon is one of the premier builders in Fort Lauderdale, and they recently constructed a beautiful gym at Nova Southeastern University. We were excited to get out there and get some evening shots, as well as some drone shots of the gym. These images show off the pristine construction of the building, but if you show up any normal day of the week, you’ll find it packed with students working out and improving their fitness.

Our drone got quite the workout on this shoot. Commissioned by Engler Financial Group to showcase The Manor Luxury Apartments — one of their newest properties — and the desirable Fort Lauderdale landscape, we took to the skies for some top notch aerial and architectural views.

Back on the ground, we set out to capture the luxurious interiors and lavish amenities these apartments have.

We were hired by Sotheby’s International Realty to shoot a video promoting Paradisio Del Mar, one of the most unique oceanfront, intercoastal estates in Florida. Sotheby’s is a luxury real estate brokerage agency that offers a collection of luxury homes, estates, and properties for sale throughout the world.

We shot this is one day using everything from jet skis to helicopters to get different views of the property. Sotheby’s focuses on finding the finest homes for its customers, worldwide, with choices to match any kind of lifestyle.

It’s a fun exercise in creativity to imbue an abstract idea with a grounded aesthetic. Working in unison with United General Building, we have managed to give life to the blueprints, turning them to illustrious renderings depicting the future vitality of the homes they’ll soon inhabit in our neighborhood of Victoria Park, FL.

These experiences allow us to explore the furthest reaches of our #uncreativity, while allowing us to add our grain of sand to our ever-growing community.

We produced this video for Architec Products’ new website. Architec Products, creates homeware products, so we brought them into the studio for a video shoot.

The goal was to accurately communicate the Architec brand is all about. By marrying the concepts found in architecture and engineering to the things we use daily, Architec continues to perfect our time using home products — and ultimately — our lives.

This is a commercial we shot for Purebred Breeders. They have put their efforts into helping families find their new family member by putting together a set of screening services that make sure the breeders you deal with are ones you can trust.

They make certain the puppies coming to their respective new families undergo thorough health screening by their veterinarians shortly before getting adopted.

Purebred Breeders simply assists you with making sure future puppy parents are well informed and ready to provide their new family member with the needed love and care they deserve.

Ranger Good Works is a nonprofit charity associated with Ranger Technical Resources in Fort Lauderdale. Their mission is to close the education gap separating school districts.

How do they achieve this? By supporting underfunded institutions across South Florida “through community outreach, donations, volunteering, technology distribution, marketing efforts, software services, and connections.”

Computer coding is a present-day skill, designed for the future.

We live in a Digital Age, and our education system needs to participate in this.

Computer technologies are a requirement for standard education, today. Students without access to computer technologies are more likely to fall behind their peers in testing and reading proficiency. But we have to realize that…

Technology is expensive. In some areas, it is hard to justify spending on computers when other, more immediate expenses need to be addressed (like school lunches). Computers (a whole classroom’s full, to be exact) are just not in every school’s budget.

Unfortunately, it is the children who suffer these shortcomings.

Ranger Good Works recognizes this. They support the community by supplying underfunded schools with great learning materials. They believe that every child deserves an equal education… and they’re right.

Community Partners – C&I Studios and Ranger Good Works

The Hour of Code is an international initiative that promotes the importance of computer science in young learners.

We joined Ranger Good Works and a sea of volunteers to provide exciting, challenging learning opportunities for over 800 deserving kids at Dillard Elementary because we, too, believe that effective community outreach serves to empower individuals and groups.

Volunteering our marketing services meant helping Ranger Good Works fulfill their mission for the community. It was a no-brainer. Providing the means for disadvantaged youth to overcome present and future obstacles was a great honor.

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.