Glavovic Studio is an architecture, art, and urban design firm based in Fort Lauderdale. Their architectural contributions and unwavering commitment to designs that benefit both people and place have taken their influence internationally. Glavovic Studio has been published in more than 30 national and international publications and has won dozens of design awards since its founding, including multiple awards from the Urban Land Institute and the United States Green Building Council.

Despite their prestige and farreaching success, Glavovic Studio’s brand image had fallen out of sync with their name and what they represent. So, they came to us to reimagine their consumer-facing facade. When they hired us, their website was severely outdated. They had very little content, and that which they did possess was lacking conviction and quality.

After getting to know Margi Nothard, the founder, CEO, and lead designer at Glavovic Studio, we knew exactly how we would restyle their brand. This would ultimately call for a complete, top-to-bottom overhaul, a brand new website, video storytelling, professional photography, and a 12-month marketing strategy to back it up.

Perhaps the most needed service to Glavovic Studio’s rebranding was the design and development of a new website. Their former site was lacking in key areas, which dampened the user experience and, ultimately, weakened their first impression. The categorization of information was confusing. The structure of the site made it difficult to maneuver between important pages. The design did not match the studios potential as a design firm. And they were not showcasing their work in the best possible way.

We learned a lot during the website redevelopment phase, including the type of content that Glavovic Studio was missing and would benefit from most. This predominantly included video production and professional photography. The combination of the two would create a unified brushstroke, showing the commitment and integrity behind each Glavovic Studio design.

Ultimately, this decided what Glavovic Studio’s new consumer-facing gateway would look like. Their audience would immediately be able to identify a shift in the quality of the content and the storytelling therein. No matter where their audience would first interact with this new grade of media, they would learn that it is just a small piece in a fullscale rebranding initiative. That was our goal and our success.

A major part of Glavovic Studio’s ethos is their willingness and passion for helping those in need. They prize architecture that benefits the working class above all else. With Margi Nothard at the helm, they have spearheaded nationwide initiatives, such as the affordable housing campaign with AHF (featured left). Margi’s unwavering social responsibility has both guided Glavovic’s ever-evolving mission and been the catalyst to new architectural frontiers.

As is stated in their mission statement, “The studio explores architecture engaged in environmental stewardship and social value…” This phrase resonated with us. Given that this is one the areas Glavovic Studio would never compromise, we knew it needed to be a guiding theme to their new brand narrative. Their mission to use architecture and urban design for good is now at the forefront.

We are a turnkey agency, meaning we take each project from concept to delivery. Because of this, we house a full creative suite of editing and post-production software. One of our most powerful editing software, which we used to put the final touches on Gio Henao’s artist profile, is DaVinci Resolve. This is a color correction and non-linear video editing application for macOS by Blackmagic Design.

Since editing is one of the most critical steps in our process, nothing is overlooked. DaVinci Resolve helps us zone-in on key points of interest to create maximum clarity and outstanding color harmony. In this phase, we take all the footage, audio, and additional assets and lay them on a timeline to arrange the absolute best narrative flow. This process is extremely time-consuming. According to the industry standard, every minute of shooting translates to an hour of editing, which makes sense since this is where true storytelling comes together.

Stinghouse Advertising hired us to film and produce a philanthropic video series about FIU to support their upcoming fundraising initiative. Our video production expertise and proven track record producing successful fundraising videos was the key ingredient to their advertising strategy.

We, ultimately, produced five videos covering significant areas of importance at the university, such as a special educational program for deserving students known as EMBRACE, how FIU invests their resources to sustain and protect the Everglades, and the key figures responsible for outstanding philanthropic donations.

The video series works together to both show the expansiveness of FIU’s global mission and how their dedication to education is producing a rich legacy of future leaders. The results are a comprehensive and passionate outlook on the faculty, alumni and students who are guiding the advancement of education in America.

Producing a multi-part video series for a major university required meticulous planning and a clear editorial vision. Each of the five videos needed to stand on its own while contributing to a cohesive narrative about FIU’s mission and impact. Our team at C&I Studios coordinated interviews with faculty, alumni, and students, capturing on-campus footage that reflected the energy and diversity of the university community. The production schedule was structured to minimize disruption to campus operations while maximizing the quality of every interview and b-roll sequence. Fundraising videos carry a particular responsibility because they need to inspire action without feeling manipulative. Our approach was straightforward: let the people and programs speak for themselves, supported by clean cinematography and thoughtful editing. Stinghouse Advertising trusted our video production expertise to deliver content that would drive real results for their client. For organizations looking to produce impactful fundraising or institutional content, explore our full range of creative services.

Bahia Mar is a staple of Fort Lauderdale, and is about to evolve into something even greater.

Soon to be home to resorts, luxury condos, restaurants, and businesses, our goal was to showcase the future of this community and its many facets.

By combining carefully shot and curated video footage, 3D motion graphics and renderings, voice overs, and drone work, this Bahia Mar video was born.

The betterment of Fort Lauderdale is something that we’ve always been passionate about, and we knew it would take the merging of these many forms of media to show the power of this project.

The production combined multiple media formats to give prospective buyers and investors a complete understanding of the Bahia Mar development. Drone footage established the property’s prime waterfront location, while 3D renderings brought the unbuilt phases to life with photorealistic detail. Professional voice-over narration tied the visual elements together, guiding the viewer through each component of the project with clarity and purpose.

Real estate development projects require video production that can communicate vision before construction is complete. C&I Studios specializes in blending live-action footage with motion graphics and 3D visualization to create compelling pre-sales content. Based in Fort Lauderdale, we have a natural connection to projects shaping the local landscape. To learn more about our capabilities, explore our creative services.

Heart Piece Plus creates a dialogue around social responsibility, using video games as the framework for a grand, interconnected (and shared) coming of age story. The inspiration for Heart Piece Plus is based on “new game plus,” or NG+, which is an added component to video games that allows the player to restart the main storyline upon completion.

Essentially, when a player finishes a game, they are given the option to start from the beginning using the same character. Though the game is made more challenging, it offers players an opportunity to explore the game world on a deeper level; to explore bypassed areas; unlock missed puzzles; interact with new NPCs; and find elusive easter eggs.

This notion of starting anew — and using the knowledge/experience from a previous playthrough to enrich the narrative — is what drives Heart Piece Plus. The lifestyle sketch docuseries caters to gamers and gaming enthusiasts. The hosts, Doctor D and Master Joe, a.k.a. Desinia and Joseph Miller, speak to people whose lives were shaped during (and, in part, by) the heyday of gaming. Using nostalgia as storytelling fuel, they show how lessons learned in gaming can be used to enrich one’s life during adulthood.

Within the context of video games and gaming culture, exists a comparison: the difference between analog and digital. These rival components to gaming, which distinguishes OG gamers from the new-age geeks, is the chosen metaphor for the program.

In gaming culture, analog is authentic and real; it is tangible and true. There are no hidden layers, no secret buttons. Whereas digital is replicated and plastic. Though it is modern and more technologically advanced, it is also distant and disconnected. In the real world, it is best to live an “analog lifestyle.” In the gaming world, it is more fun to play with digital software. Finding a healthy balance between both worlds while navigating life as an adult is what Heart Piece Plus teaches.

In other words, authenticity is their message. They remain true to first-class gaming software and hardware, using original products to solicit emotional connections and to bond with their audience. At the human level, this translates to staying true to oneself; never faking or pretending; to being proud of your likes, dislikes, emotions, and preferences because they are all uniquely you.

One way Heart Piece Plus illustrates this idea is through, well, illustrations. Viewers will notice a clever balance between graphic design and photography. These different mediums allow Master Joe and Doctor D to draw comparisons and create similarities, ultimately creating a marriage between an analog and digital lifestyle.

The content featured on Heart Piece Plus belongs to a niche sub-genre of video gamers. To attract their targeted audience, we created photography that would evoke nostalgia in their viewers. We used product signature to this very particular gaming culture to appeal to their interests. We also paired the items associated with gaming culture, particularly Nintendo, with other reputable brands from the 90s and early 2000s, which our audience would recognize.

Situating the content within this timeframe was the first step in conditioning their audience. Additionally, this shows that the hosts of Heart Piece Plus belong to this culture. One of the challenges we faced in creating this product photography was avoiding cliches and stereotypes. Many of the brands and images we used are widely recognized. Imposters often repurpose similar memorabilia to appeal to the same demographics. However, those who truly belong to this class of ‘adult gamers’ can identify the fakes. Even still, this approach walked a fine line. In the end, however, our product photography fulfilled our intentions of driving curiosity and creating a sense of belonging in the viewers that Heart Piece Plus wants to attract.

Similarly, the content and the channels where these photos are circulating were always destined to appeal to certain people. We made them appealing to audiences new to gaming culture, or simply attracted to saturated colors. The bright, clean aesthetic was intentional and used to appeal to the senses first, attracting the viewer’s gaze so they are interested in taking a deeper look.

The product photography created for Heart Piece Plus differs from the media used to build their Instagram profile. Keeping the two separate made sense. We did not want to fatigue their audience with repetition. The photography purposed for ad space needed to remain true to that intention, while photography used to engage the audience needed to remain casual, authentic, and personable.

Heart Piece Plus uses a structured Instagram grid, building cohesion through consecutive clips that make up a larger image. This pulls the viewer deeper into the grid, prompting them to explore older content with the same enthusiasm they would a new post.

To balance personalized photography that showcases the hosts, their interest, and their love for each other and gaming, we created crisp, minimalistic isometric photography. This adds pleasant white space, which helps the grid breathe and feel modern. Moreover, the isometric photography ads three-dimensional depth to a two-dimensional plane. The placement of these images on the grid also creates a plus sign which emphasizes the brand’s image and the iconography used in their logo.

One of our strategies to accumulate immediate viewership is to show our audience who Master Joe and Doctor D are, as well as how they interact with their core audiences. This works in conjunction with their product photography. By showing our audience that we know who they are, as well as showing them things they are interested in, we can create bonds of trust early on. This is extremely important.

A program such as Heart Piece Plus relies on consumer loyalty and audience feedback to propel the narrative. Therefore, we needed to portray the two hosts as being approachable, relatable, and, you guessed it, authentic.

We achieved with ease. It’s amazing how fantastic lifestyle photography is when the models are instructed to be themselves. The imagery is playful, humorous, and quirky. Deep down, the viewer thinks to themselves, “Yeah, I’ve done that…”

A brand as massive as Nike demands clever marketing such as this. Hard sells don’t work. Nike’s consumers are influenced by storytelling. The product is second to emotion. Therefore, this creative marketing concept for Nike sneakers places feelings of empathy above product shots. This tactic strengthens the appeal of the advertisement and equips Nike sneakers with more value than what the product offers.

The defining moment — where the story becomes an advertisement — is confirmed 27 seconds into a 30-second video. The Nike sneakers are planted in the center of the frame. This moment is timed with a break in the dialogue. A pause lingers as the sneakers fill the screen. And when they lift off, the final words are spoken, pairing feeling with the product.

If parents cannot laugh at their own misery, what else can they laugh at?

Label Daddy hired us to create an original, entertaining and comedic company profile video to be the centerpiece of their website. They wanted a video that told a story. But not just any story. They wanted one that most every parent could empathize with. And if there is one state-of-mind that every parent is familiar with, it’s chaos.

We put our collective thinking together (and gathered the parents in our studio) to come up with some household pain points that most everyone has experienced. After the concept was decided we wrote the script and got to filming Label Daddy’s company profile centerpiece.

Chaos and order are the rivals of every young household. One is practically guaranteed. The other not so much. Our idea was to show how Label Daddy brings order to the chaos. From screaming children, disastrous living rooms, childish squabbles, and one smooth daddy comes this hilariously accurate video production.

Comedy-driven commercials are among the most effective forms of branded content, but they are also among the hardest to execute well. The Label Daddy project required our team to balance humor with a clear product message, ensuring viewers laughed while also understanding exactly what the brand offers. From scripting to directing talent, every creative decision served that dual purpose. Our production team at C&I Studios gathered parents from our own crew to lend authenticity to the household chaos scenes, resulting in performances that felt real rather than rehearsed. Post-production was equally critical: the pacing of the edit, the music selection, and the sound design all contributed to the comedic timing that makes the final video work. We regularly produce company profile videos and branded content for e-commerce and consumer product companies who need their website centerpiece to convert visitors into customers. Every project starts with understanding the brand’s voice and audience. Contact us to discuss your next branded video project.

Florida Healthcare Law Firm wanted to elevate their presence with storytelling. So, they came to the experts!

It’s really awesome working with clients who aren’t afraid to go out of the box. And, honestly, the more adventurous one is the more attention they’re likely to receive from their viewers. There are just so many brands circulating the same boring content that it is easy to ignore their messaging. Florida Healthcare Law Firm understood this and respected our insights on the matter. They were eager to create a video that would stand out and turn heads. We instantly knew that the comedic route was the way to go.

We met with the founder, Jeff Cohen, before creating a concept or writing a script. His energy and personality led our content creators to develop the following concept. After meeting, we knew that we wanted to put Jeff Cohen in front of the camera. And when we learned he was open to the idea of filming an outlandish parody, we immediately started drafting the script. The power of this video is that it doesn’t openly advertise. There are no hard sells and no use of stuffy language. It’s purely story based. This authenticity goes a long way. It’s also uncommon for a law firm to produce a video like this. But there’s strength in originality, as you’ll see.

The Florida Healthcare Law Firm project reinforced an important principle that guides our work at C&I Studios: the best brand videos often break category conventions. By leaning into comedy and letting the founder’s personality drive the content, we produced a video that stood apart from the typical law firm marketing material. Our team handled every step, from concept development and scriptwriting through production and final editing. The comedic format required precise timing in both performance and editing, and our crew worked closely with Jeff Cohen to ensure that every beat landed. The result was a piece of content that generated organic engagement because viewers genuinely enjoyed watching it. For professional services firms looking to differentiate themselves in a crowded market, this approach can be remarkably effective. Learn more about how we help brands find their voice through our video production and creative services.

There’s nothing that gets us more excited than a client who allows us to dream with them. When Reva Air Ambulance approached us, they gave us a couple of parameters…

1. they needed a 30-second spot for a conference, and
2. they wanted it to be memorable.

Challenge accepted.

We dreamed up a few concepts and presented them. REVA loved the idea of doing a sarcastically dramatic movie trailer, and they loved that they could use so many of their own staff for the spot. We set to work, writing a script, casting talent, and scouting locations.

Production went flawlessly. Reva’s staff had a blast, we got some unique shots, and once we put it all together, we knew we had something hilariously memorable for them to present. It’s an incredible feeling to see an idea become a reality for our clients.

How can you not love anything involving a grandma and a zipline?

Commercial Medical Escorts (CME) came to us with a concept that they were dreaming of doing for a 30-45 second spot. But it was a 60-90 second idea. We worked with them to shorten their script in a way that still communicates their message. It required a lot of post-production work to keep the add shorts and still highlight the comical elements that Commercial Medical Escorts wanted most.

This one was a bit more involved to produce than a normal 30 second spot, because we had to go through the airport in order to get a permit for that location, and we constructed an airplane interior set in our studio. It was well worth the extra work, because this one got CME a lot of attention at their annual awards show.

The Commercial Medical Escorts project illustrates what happens when a client trusts their production team to refine a creative concept. CME came to us with an ambitious idea that needed careful editing to fit a 30-second format without losing its humor or message. Our team worked closely with them on script revisions, ensuring every second counted. Securing an airport filming permit and constructing an airplane interior set in our studio added layers of complexity that our production crew managed efficiently. The comedic tone required precise timing in both performance and editing, and the final spot proved that a well-produced commercial does not need a massive budget to make an impact. At C&I Studios, we specialize in this kind of video production work: taking a client’s vision and elevating it through professional execution. From concept development and location management to post-production, our team handles every detail. Explore more commercial work in our portfolio.

In the first week of working with SFSAC, our content creators and marketing teams reimagined their brand persona. Before producing any media, we identified their strengths, listened to their audience’s feedback, analyzed their competition, and reviewed their history. From there, we redefined their core values, redeveloped their brand’s narrative pillars, and reshaped their tone of voice and mission statement to better suit their current identity. This is who we recreated their brand into what it is today.

Ultimately, South Florida Sinus and Allergy Center needed eye-catching, informative, and genuine media to infiltrate the Fort Lauderdale market.

First we created a 5-minute long company profile video that united all of the following. This video also went into great detail on Dr. Mandel’s educational and professional history — another selling-point for the treatment center. From there, we focused on showcasing their state-of-the-art facility. Their previous website had no original photography and, therefore, no proof of their advanced facilities and patient suites. There was a disconnect that needed fixing.

Another major selling point for their business is their faculty. We wanted to unite faculty with company culture. The majority of medical facilities prioritize stuffy headshots and hyper-professional poses. This would not work for SFSAC, especially since they were new to the area. They needed to stand out. So, instead of shooting headshots in a staged environment we encouraged the staff to be themselves. This went a long way in humanizing the brand.

The brand guidelines created by our copywriting and graphic design departments paved the way for the website design. In this phase, our graphic design team invented a website layout that would expedite the ordering process and fully reflect the core values and brand pillars that define Buddha Bowl.

Negative space frees up the density on the site. Our designers wanted the site to breathe, so they reduced the clutter and spaced out the content. This reflects Buddha Bowl’s core value that simple ingredients can create more abundant flavors. We did not want to overwhelm our consumers. That was the intention. The site needed to feel light. This aesthetic, in a way, personifies the food. Additionally, we focused a lot of content blocks on call to actions in order to exemplify the Buddha Bowl value that more time should be spent enjoying food rather than waiting for it. This is fast food made healthy. This needed to be signaled throughout the site. No matter which page the consumer lands on or where they navigate to, the option to place an order is always at their fingertips.

One of the challenges in building Buddha Bowl’s website is that we had to work with imagery provided by the client. As content creators, we love total creative control. This is especially valuable when, in the case of Buddha Bowl, we are branding the business and creating their narrative from the ground up. Creating our own content to support our copy would have elevated the appeal of the website and the overall message. For instance, a company profile video showcasing the values and philosophy of the Buddha Bowl fresh kitchen would have been a great addition. But, in the end, it all came together to deliver the function the client needed to propel their business. And that is most important.

For more information on our Web Department, check out our website design and development service.

Buddha Bowl is a fresh kitchen based in Pembroke Pines, Florida. Their brand philosophy unites healthy eating with mind, body and soul.

Buddha Bowl hired us in the earliest stage of business development. At the time, all they had was a vision. We put that vision into words and designed the entire look and feel for their brand. This required an entire branding campaign, including mission/vision statement, core values, brand pillars, tone of voice, and other collateral that would distinguish their brand from competitors.

A Foundation in Branding

Buddha bowls are a part of the latest dining fads. Many businesses in this market share similar philosophies on healthy eating. Creating a personality that would differentiate Buddha Bowl from every other fresh kitchen was essential. Therefore, we gave a lot of attention to branding. All the language crafted in the branding phase would be included throughout the website and menu, so it needed to remain true to the brand entirely. The challenge was that we needed to remain unique yet understandable and relatable. Deciding on the right language meant creating the best narrative. This is where we started.

Before moving into the Graphic Design or Web Design & Development phases, we created a full brand guideline for Buddha Bowl. This provided the blueprint for how they would present their brand to consumers, as well as how their employees would speak and interact day-to-day.

Buddha Bowl’s mission is to prove that food should propel our lives, not slow them down.

“We seek to reconnect people with their food; to show consumers how to rethink the way they approach eating by infusing original recipes, natural ingredients, and creative culinary action.”

When ReconVelocity approached us for creative marketing and content creation, they were a few months away from introducing their software to the market. They had absolutely no media, and also needed a website where they could convert consumers. In two months, we filmed and photographed a whole menu of branded messaging to spearhead their debut. We got to work filming educational videos, consumer-centric videos, walkthroughs and testimonials, and photographing content to support all social media marketing. As our content creators produced media, our marketing and web development teams got to work on the website. Not only did we have to design and build the entire site in less than a month, but we also had to write all of the copy and build a custom calculator.

Our first objective was to introduce ReconVelocity to automotive dealers. Hugh Hathcock’s eagerness to be involved in this phase was a huge advantage. Hugh Hathcock is one of the most well-known names in the automotive industry, so our message already carried significant weight. Hugh’s network of dealers, who he has been building relationships with since ELEAD1ONE and who now use ReconVelocity, also helped with the testimonials. One of ReconVelocity’s guiding core values is centered around building lasting relationships with dealers. The testimonials really drove this point home and helped distinguish ReconVelocity from the competition. Releasing this series of media on the launch days of ReconVelocity provided an immediate foothold in the market. It gave our website substance and attracted immediate attention on various social platforms, especially on LinkedIn.

CarOffer is the Industry’s First Instant Trade Platform. Their software marks the largest automotive technology disruption in decades. Their instant trade suite is designed to reverse margin compression by establishing a used car trading ecosystem composed of disciplined dealer groups and the nation’s largest pre-owned operators.

CarOffer was founded by Bruce Thompson, one of the most well-known names in the automotive industry. Bruce has been responsible for some of the most astounding tech innovations over the past few decades. His reputation as an innovator and business expert added a bit of pressure on our creative team. We had to make sure every piece of content was perfect and effective at the time of launch, which was two months after signing.

When CarOffer approached us, they had nothing in terms of content. They needed a whole menu of multimedia, from video production, graphic design, and professional photography. And they needed a brand new website to house their content and convert consumers. The main challenge was that they needed all of this in two months time, so we had our work cut out for us. Not only did we have to learn about the brand and their product, create mood boards, and quickly move into the production phase, but we also had to blend technology with automotive tastefully. This was the only way we would appeal to our consumer-base and properly represent the brand.

We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.

During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.

During the first media day, we filmed six videos, which explain CarOffer’s proprietary features, and photographed the majority of content that would be used to launch the website and populate social media.