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Greenberg Capital

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Greenberg Capital

Here to Make an Investment in You

A family-owned and family-run office with many years of expertise in the industry of wealth management and disruptive investing, Greenberg Capital offers financial expertise to a diverse clientele including corporations, academic institutions, private clients, and professional sports organizations. Their ultimate goal is to build wealth through strategic investments in key global markets like real estate, hospitality, financial services, IT, and software solutions to name a few.

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Aerial view of New York City skyline
View from behind of man wearing a beige knit cap looking out over the city

Calligaris

White Calligaris logo

Stills To Catch The Eye

Our goal—as per the needs of our client—was to create thumbnail images that were as clear as they were competitive. They would be a customer’s first impression after all. Therefor they had to be unapologetic—frank in their visual aspect. They had to act as a hook, something to catch the eye of the client, and draw it away from the tough competition.

These images are extremely effective in their intended purpose. They show the detail down to the last fleck of woodgrain on a bouffant door, the gleam of chrome on the feet of an end table, or the matte-textured surface of a pure white coffee table.

First Impressions

Calligaris reached out to us here at C&I Studios with a specific set of instructions to follow. First, they wanted us to quote them on a photoshoot, one which would take place indoors, ideally in a photography studio, and it would involve nothing other than a white background.

It was simplicity they were after, and we did not flinch at the challenge.

The endgame for Calligaris, a designer and manufacturer furniture of furniture who offer a wide range of products and made-to-order pieces, was to walk away with a set of well-refined still images featuring a select number of items lifted from their vast, high-end catalogue. These images would be used for online purposes; on their website and other digital market-place portals as thumbnails to foster ease in the online purchasing environment.

The purpose of the white background was not only a brand-guideline, something to follow in order to highlight the modernist style and simplistic designs which are characteristic of much of the Calligaris catalogue—it was a calculated strategy that would, if done correctly, draw the eye of the prospective customer.

In order to compete successfully in the already crowded online marketplace—particularly a field as saturated as that of high-end furniture—first impressions matter. In fact, they are paramount to driving sales and moving revenue. And we were no strangers to that. It is an imperative of many of the clients with whom we work, that their products come over easily in a visual setting, especially one as straightforward as a 2-D photograph; one glimpsed as but one item in an online market index that might seem to scroll on forever.

If you want to stand out from the crowd, the overall dimensions must be clear, and the product itself must be seen in its best and most flattering light. You might say this was in our wheelhouse…

Small white table with wooden legs on display
Closeup of part of white oval table with brown legs on display
White oval table with black legs on display
White oval table with black legs on display

The Shoot

Calligaris wanted to shoot a number of high-end tables positioned before a pure white background. Because thumbnails online are often small and difficult to discern, it was important that these instructions be followed to the letter.

But their concern was: would C&I have a white backdrop large enough?

Thankfully, our spacious studio in Fort Lauderdale was more than sufficient to host the items Calligaris brought in as the subjects for our shoot. And the white backdrop we unfurled blew their expectations out of the water. It was just one of many options we had in store, but true to our client’s requests, we stuck with the tried and tested white.

In all, the project took just under two days. It was done on the Monstro, our reliable, high-end RED camera with a 35.4 Megapixel CMOS Sensor and 8K quality.

The trained eyes of both our production crew and our creative team mitigated the need for arduous edits in the end. And though color-grading is a necessity whenever it comes to finalizing our end products, these images were already next to perfect by the time the initial shoot had come to an end.

Nevertheless, our talented editors rendered these images on Photoshop until they were as true to the real product as possible. And by the time we delivered them to our grinning client, they possessed a clarity and a sharpness that was striking, if not downright magnetic.

Wooden table with black legs on display with gray chairs and wooden cabinet
Brown wooden table on display
Brown wooden table on display
Black marble table with black legs on display with gray chairs and black marble cabinet
Black cabinet on display with wooden doors
Closeup of right interior of gray cabinet on display with wooden doors
Closeup of gray cabinet on display with wooden doors
Black cabinet on display with wooden doors
White cabinet on display with wooden doors
Closeup of white cabinet on display with wooden doors and right interior exposed
Wooden cabinet on display with middle black drawer open and glasses and vase on top
Side profile wooden cabinet on display with black drawer open
Closeup view of upper corner from wooden cabinet
White cabinet on display with wooden doors and art on top

Fort Lauderdale Illustrated

Fort Lauderdale Illustrated: Men of Style

Black and white of male model with beard in a suit leaning back on a pool table looking off to the side

Palm Beach Media Group Levy PR shoot

The cover image of a magazine is what catches a reader’s eye and draws them in. When the team at Fort Lauderdale Illustrated asked us to help create a stunning image for their “Men of Style” issue, we knew that it would take more than just lighting and composition to make this shot stand out.

 

Our task was to capture unique environmental images of four different men. We found unique locations to shoot at – places that each man was familiar with, and had a special connection to. We then used natural light to create some dynamic images that captured the spirit of the men and their unique style.

Side profile closeup of male model with short beard and hair sitting in an orange chair
Side profile closeup of male model with short beard and hair sitting in an orange chair
Side profile closeup of male model with short beard and hair sitting in an orange chair
Side profile of a male model with short beard and hair in a suit in a suit sitting on a couch
Side profile of a male model with short beard and hair in a suit in a suit sitting on a couch
Side profile of a male model with short beard and hair in a suit in a suit sitting on a couch
Male model with beard in a suit sitting in a lime green chair by a table looking off to the side
Male model with beard in a suit smiling sitting in a lime green chair by a table
Male model with beard in a suit sitting in a lime green chair by a table
Male model with beard in a suit sitting in a lime green chair by a table
Male model with beard in a suit sitting in a lime green chair by a table
Male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers with hand by face
Male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers leaning on arm rest
Male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers
Headshot of male model with beard posing for camera wearing dark jacket as well as white shirt
Male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers looking over his shoulder out the window
Male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers looking off to the side smiling
Male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers holding a golf club standing next to golf flags and bag of clubs
Male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers holding a golf club standing next to golf flags and bag of clubs
Side profile of male model with beard posing for camera wearing dark jacket and jeans as well as white shirt and sneakers holding a golf club standing next to golf flags and bag of clubs

The Result

The end result was an iconic cover photo and supporting images to make their annual Men of Style article stand out. We also provided the magazine with professional headshots of each man for their profiles and additional images to highlight their style and the fashion featured in the article. Photography is a powerful tool and can be used to capture moments in an authentic, unique way. It was a pleasure helping Fort Lauderdale Illustrated create content that they could be proud of.

 

Bald African American male model with moustache posing by a bar
Bald African American male model with moustache wearing gray jeans, white shirt and multicolored jacket sitting by a bar smiling
Bald African American male model with moustache wearing gray jeans, white shirt and multicolored jacket sitting by a bar
Fort Lauderdale Illustrated Men of Style Bald African American male model with moustache wearing white shirt and multicolored jacket leaning up against a bar smiling
Fort Lauderdale Illustrated Men of Style Bald African American male model with moustache wearing gray jeans, white shirt and multicolored jacket leaning up against a bar
Bald African American male model with moustache wearing gray jeans, white shirt and multicolored jacket leaning up against a bar
Bald African American male model with moustache wearing gray jeans, white shirt and multicolored jacket sitting up against a bar smiling
Bald African American male model with moustache wearing gray jeans, white shirt and multicolored jacket leaning up against a bar
Bald African American male model with moustache wearing gray jeans, white shirt and multicolored jacket leaning up against a bar
Bald African American male model with moustache wearing gray suit and white shirt standing by artwork outside
Closeup of man wearing glasses sitting at table posing for camera with pool in background
Closeup of man wearing glasses, gray suit jacket and jeans and red and blue scarf along with colorful shoes posing for the camera sitting on a lounge chair
Closeup of man wearing glasses, gray suit jacket and jeans and red and blue scarf along with colorful shoes posing for the camera sitting on a lounge chair
Closeup of man wearing glasses, gray suit jacket and jeans and colorful scarf posing for the camera standing in front of a building
Side profile closeup of man wearing glasses, gray suit jacket and jeans and colorful scarf posing for the camera standing in front of a building
Side profile closeup of man wearing glasses, gray suit jacket and jeans and colorful scarf posing for the camera standing in front of a building
Black and white closeup of man wearing glasses, suit jacket and jeans and scarf along with colorful shoes posing for the camera sitting on a lounge chair
Black and white of male model with beard in a suit sitting in a chair at a table
Black and white of male model with beard in a suit leaning back on a pool table
Closeup of Male model with beard posing for camera wearing dark clothes, and sunglasses
Closeup of Male model with beard posing for camera wearing dark clothes, and sunglasses
Closeup of man posing for camera wearing dark clothes, white sneakers and beige jacket
Closeup of man posing for camera wearing dark clothes, white sneakers and beige jacket
Closeup of man posing for camera wearing dark clothes, white sneakers and beige jacket
Closeup of man posing for camera sitting in a chair wearing dark clothes
Closeup of male model standing on a balcony
Closeup of male model standing on a balcony
Side profile closeup of male model standing on a balcony
Closeup of male model wearing sunglasses standing on a balcony
Side profile closeup of male model wearing sunglasses standing on a balcony
Closeup of male model wearing sunglasses standing on a balcony
Male model in a suit standing in front of artwork
Male model wearing glasses in a suit standing in front of artwork
Male model in a suit standing in front of artwork
Male model in a suit standing in front of artwork
Male model in a suit standing in front of artwork with arms crossed
Male model in a suit standing in front of artwork
Black and white of male model standing on a balcony
Side profile closeup of male model standing on a balcony
Male model in a suit standing in front of artwork
Closeup of male model wearing glasses in a suit standing in front of artwork
Closeup of male model in a suit standing in front of artwork
Closeup of man posing for camera sitting in a chair wearing dark clothes and white sneakers
Closeup of man posing for camera sitting in a chair wearing dark clothes and white sneakers
Closeup of man posing for camera wearing dark clothes and beige jacket
Closeup of man posing for camera wearing dark clothes and beige jacket

Audy Global Enterprises

Black and white Audy Global Enterprises Logo
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The Project

OrganizeMe, a subdivision of Audy Global Enterprises, are a wholesale business that offers space-saving storage solutions for the home. What they needed from us was to devise a way to communicate accurately the elegant, stylish, and practical uses of their storage ottoman piece. They wanted us to highlight that, in the overcrowded ottoman market, theirs was the sturdiest, most stylish, and above all most efficient option available. We were eager and ready to oblige; all we needed was a concept. After acquainting ourselves with the product, our creative team, in collaboration with our client, began to brainstorm ideas. We created storyboards and conducted thorough research on the many uses of the product. We hired the talent, and picked out a location which we though worked best. And when we were happy with the overall concept, and had the go-ahead from the client, we primed the cameras and got to work doing what we do best: shooting.

Delivering a Physical Product

Audy Global are a multidisciplinary patent firm. They harness creative ideation to find solutions for their clients by converting thought into a physical product.

With over 20 years of experience in video production, we are well versed in the act of converting ideas into physical products—in this case, a series of high-quality videos produced for the purpose of marketing a product to a wide consumer base.

With a motive of showcasing the ottoman’s stylistic attributes alongside it’s multipurpose functionality, we decided to position the product in the center of an open-plan living space, so that our model could interact with the object with ease. This contemporary concept allowed for a multitude of shots, during which we were able to capture and hone-in upon the modern versatility of the product itself. And with meticulous lighting, and the physically demonstrative art of videography, we were able to shoot in such a way that would not only capture but correlate the versatility of the product to the models’ modern lifestyle. Whether it was the model relaxing back on the couch to rest her feet upon the ottoman, or slipping items in and out of the storage box underneath, we caught it all; the size and dimensions of the ottoman in relation to the surrounding space; the fabric, the function—down to the last detail. This crystal clear imagery caught with the lenses of our state-of-the-art camera systems.

Side profile of woman wearing blue top and jeans sitting on the floor going through a box

Social Media Reach

Our objective was to produce a series of two high-quality videos that showcased the product and its efficiency-led purpose clearly. But true to our culture of fastidious hard work, we took it even further. C&I Studios’s RED camera systems are top-of-the-range and have the capacity to shoot cinematic motion-picture film. Which means that one single freeze-frame possesses the quality of an 8k sill photography shot. During the editing phase, we took it upon ourselves to lift snippets of additional imagery and repurpose them for Audy’s website, their social media channels, and other broadcasting needs. In the end, the client was thrilled; thanks to our us, they were able to highlight the value of their product on multiple marketing platforms. With plenty of content to choose from, they could to spread the word; enhancing their reach by marketing their product to a much broader client base.

Stills in Motion

Our equipment eliminated the need for double work, putting two services in one; we were able to capture stills in motion. This streamlined the entire production process and the stills we took from this shoot displayed exactly what the product was for: a multipurpose storage solution that will make your life simpler.

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Closeup of side pocket containing magazines on the box with woman wearing jeans sitting next to it
Woman wearing jeans holding a box while sitting on a couch
Side profile of woman using box
Woman putting a smaller box into a larger one while sitting on a couch
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