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Noel Elie
Day By Day
In the end, we cut a hilarious video that achieved the client’s goals. The commercial has over 3 million views and counting, entirely positive feedback, and you might just see it on your next JetBlue flight.
We created a gallery of crisp lifestyle photography to support ongoing marketing initiatives revolving around GhostPillow’s new viral video content.
Marketing
Behind The Scenes
Tapping into certain distribution channels was an essential factor in the pursuit of viral success. We could not simply air GhostBed’s new video on cable television, Amazon, social media platforms and so on. We had to broaden our scope. So, we secured ad space on JetBlue and American Airlines. This not only positioned our content for immediate success, but it also broadened our viewership, essentially putting our commercial front-and-center for a wider range of audiences stemming across very unique demographics. We also thought the ad placement pretty clever as it would resonate more strongly than if the viewer had seen it while chilling on their sofa. Airplanes aren’t really known for their comfort, after all.
California Cowboy
Video Production & Photography
We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.
During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.
Video Production & Photography
We worked on tight timelines. So, we included both our video and photography departments on the first media days. We split up, filming instructional videos in one warehouse and photographing website content in another. During this time our marketing and web development teams collaborated to design, build and populate a new website in a month.
During our deep-dive into the brand, we decided that the best way to portray CarOffer was through moody, dimly lit media. Given that the brands in the used car industry, especially dealerships, use bright colors and sterile photography, we chose to flip the script. We needed the CarOffer image to dominate the visual field just as their software was expected to dominate the industry.
Fraternal Order of Police
The Journey of Fraternal order of Police
Our goal with this project was to deliver an informative video, raise awareness, and build donations for the mission of the Fraternity Order of Police. We needed the video to evoke a sense of empathy from the viewer; seeing these officers act in such a selfless manner—to prompt the viewer to want to get involved and, hopefully, donate.
Capturing the gratitude and goodwill between the community members and their law enforcement officers was a great exercise in documentary-style video production techniques, involving on-your-feet improvisation and expert skill.
The Purpose
We were thrilled that this project came about during the time of the Turkey Drive, an annual initiative begun by the Fraternal Order of Police, in partnership with the Fort Lauderdale Black Police Officers Association, of delivering meals to underserved communities and families in need.
On the ground, our film crew worked its magic in capturing the event live while it happened. The action, the emotion, all candid and organic on film. Our RED camera systems following the boxed meals being passed from officer to officer in what is described by one as a “human chain,” serving a community reliant on these officers’ efforts as a means to feed their families for Thanksgiving.
Because it was a charitable organization, begun with the incentive of promoting community engagement, we emphasized showcasing the reactions of the community members themselves. We trained our lenses upon those live moments, during the distribution of Thanksgiving meals, to capture the pleasure, the gratitude on the faces of the community members, to immortalize the emotion of that day.
Stills In Motion
The stills we lifted from this video proved just as emotive as the video itself, thanks to the cinematic quality of our 8k camera systems. In the end, it was a film for which we, and the Fraternal Order of Police, felt incredible pride.
Greenberg Capital
Greenberg Capital
Here to Make an Investment in You
A family-owned and family-run office with many years of expertise in the industry of wealth management and disruptive investing, Greenberg Capital offers financial expertise to a diverse clientele including corporations, academic institutions, private clients, and professional sports organizations. Their ultimate goal is to build wealth through strategic investments in key global markets like real estate, hospitality, financial services, IT, and software solutions to name a few.
Calligaris
Stills To Catch The Eye
Our goal—as per the needs of our client—was to create thumbnail images that were as clear as they were competitive. They would be a customer’s first impression after all. Therefor they had to be unapologetic—frank in their visual aspect. They had to act as a hook, something to catch the eye of the client, and draw it away from the tough competition.
These images are extremely effective in their intended purpose. They show the detail down to the last fleck of woodgrain on a bouffant door, the gleam of chrome on the feet of an end table, or the matte-textured surface of a pure white coffee table.
The Shoot
Calligaris wanted to shoot a number of high-end tables positioned before a pure white background. Because thumbnails online are often small and difficult to discern, it was important that these instructions be followed to the letter.
But their concern was: would C&I have a white backdrop large enough?
Thankfully, our spacious studio in Fort Lauderdale was more than sufficient to host the items Calligaris brought in as the subjects for our shoot. And the white backdrop we unfurled blew their expectations out of the water. It was just one of many options we had in store, but true to our client’s requests, we stuck with the tried and tested white.
In all, the project took just under two days. It was done on the Monstro, our reliable, high-end RED camera with a 35.4 Megapixel CMOS Sensor and 8K quality.
The trained eyes of both our production crew and our creative team mitigated the need for arduous edits in the end. And though color-grading is a necessity whenever it comes to finalizing our end products, these images were already next to perfect by the time the initial shoot had come to an end.
Nevertheless, our talented editors rendered these images on Photoshop until they were as true to the real product as possible. And by the time we delivered them to our grinning client, they possessed a clarity and a sharpness that was striking, if not downright magnetic.
Fort Lauderdale Illustrated
Fort Lauderdale Illustrated: Men of Style
Palm Beach Media Group Levy PR shoot
The cover image of a magazine is what catches a reader’s eye and draws them in. When the team at Fort Lauderdale Illustrated asked us to help create a stunning image for their “Men of Style” issue, we knew that it would take more than just lighting and composition to make this shot stand out.
Our task was to capture unique environmental images of four different men. We found unique locations to shoot at – places that each man was familiar with, and had a special connection to. We then used natural light to create some dynamic images that captured the spirit of the men and their unique style.
The Result
The end result was an iconic cover photo and supporting images to make their annual Men of Style article stand out. We also provided the magazine with professional headshots of each man for their profiles and additional images to highlight their style and the fashion featured in the article. Photography is a powerful tool and can be used to capture moments in an authentic, unique way. It was a pleasure helping Fort Lauderdale Illustrated create content that they could be proud of.
Audy Global Enterprises
The Project
OrganizeMe, a subdivision of Audy Global Enterprises, are a wholesale business that offers space-saving storage solutions for the home. What they needed from us was to devise a way to communicate accurately the elegant, stylish, and practical uses of their storage ottoman piece. They wanted us to highlight that, in the overcrowded ottoman market, theirs was the sturdiest, most stylish, and above all most efficient option available. We were eager and ready to oblige; all we needed was a concept. After acquainting ourselves with the product, our creative team, in collaboration with our client, began to brainstorm ideas. We created storyboards and conducted thorough research on the many uses of the product. We hired the talent, and picked out a location which we though worked best. And when we were happy with the overall concept, and had the go-ahead from the client, we primed the cameras and got to work doing what we do best: shooting.
Delivering a Physical Product
Audy Global are a multidisciplinary patent firm. They harness creative ideation to find solutions for their clients by converting thought into a physical product.
With over 20 years of experience in video production, we are well versed in the act of converting ideas into physical products—in this case, a series of high-quality videos produced for the purpose of marketing a product to a wide consumer base.
With a motive of showcasing the ottoman’s stylistic attributes alongside it’s multipurpose functionality, we decided to position the product in the center of an open-plan living space, so that our model could interact with the object with ease. This contemporary concept allowed for a multitude of shots, during which we were able to capture and hone-in upon the modern versatility of the product itself. And with meticulous lighting, and the physically demonstrative art of videography, we were able to shoot in such a way that would not only capture but correlate the versatility of the product to the models’ modern lifestyle. Whether it was the model relaxing back on the couch to rest her feet upon the ottoman, or slipping items in and out of the storage box underneath, we caught it all; the size and dimensions of the ottoman in relation to the surrounding space; the fabric, the function—down to the last detail. This crystal clear imagery caught with the lenses of our state-of-the-art camera systems.
Social Media Reach
Our objective was to produce a series of two high-quality videos that showcased the product and its efficiency-led purpose clearly. But true to our culture of fastidious hard work, we took it even further. C&I Studios’s RED camera systems are top-of-the-range and have the capacity to shoot cinematic motion-picture film. Which means that one single freeze-frame possesses the quality of an 8k sill photography shot. During the editing phase, we took it upon ourselves to lift snippets of additional imagery and repurpose them for Audy’s website, their social media channels, and other broadcasting needs. In the end, the client was thrilled; thanks to our us, they were able to highlight the value of their product on multiple marketing platforms. With plenty of content to choose from, they could to spread the word; enhancing their reach by marketing their product to a much broader client base.
Stills in Motion
Our equipment eliminated the need for double work, putting two services in one; we were able to capture stills in motion. This streamlined the entire production process and the stills we took from this shoot displayed exactly what the product was for: a multipurpose storage solution that will make your life simpler.
