FIGI Jeans
Redefining Denim Through Artistic Expression
FIGI Jeans came to us to create an ad spot and capture product photography for their lookbook featuring models styled in the new collection. Their unique style emerged through an unexpected yet seamless collaboration between FIGI Jeans Creative Director, Diane Carleton, and American artist John Rossi. By integrating Rossi’s distinctive artwork into everyday wear, FIGI Jeans challenged conventional fashion and embraced a bold, expressive identity.
We shot on location at our studio, capturing the bold look and energy of the reimagined brand. The result is a striking blend of fashion and art, brought to life through cinematic visuals and carefully composed imagery.
FIGI Jeans
Redefining Denim Through Artistic Expression
FIGI Jeans came to us to create an ad spot and capture product photography for their lookbook featuring models styled in the new collection. Their unique style emerged through an unexpected yet seamless collaboration between FIGI Jeans Creative Director, Diane Carleton, and American artist John Rossi. By integrating Rossi’s distinctive artwork into everyday wear, FIGI Jeans challenged conventional fashion and embraced a bold, expressive identity.
We shot on location at our studio, capturing the bold look and energy of the reimagined brand. The result is a striking blend of fashion and art, brought to life through cinematic visuals and carefully composed imagery.
On Set with FIGI Jeans
This behind-the-scenes video offers a look into our work with FIGI Jeans, capturing both video and photo content in a single, fast-paced production.
We built a workflow that allowed us to seamlessly switch between motion and stills, keeping the momentum of the shoot intact while maximizing every setup. By capturing both mediums simultaneously, we delivered a complete suite of campaign assets—efficient, cohesive, and visually striking.
