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Laudz Feneles

MOODY

LAUDZ FENELES

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"MOODY" by Laudz Feneles

When you’re filming a music video titled “Moody” it only makes sense to come to the content creators who specialize in creating deeply seductive and intimate video productions.

 

We filmed this entire music video at our studio headquarters in downtown Fort Lauderdale. With some clever lighting applications, we achieved these intoxicating hues that sway between dark and brooding to bright and empowered. After filming, our audio engineers mastered the vocals and instrumentals then placed them on a timeline so the highs and lows of the soundtrack matched perfectly with the lighting.

 

The final product turned out amazing! The clarity of the vocals is off the charts and the vibrancy of the video footage gives Laudz this air of intoxicating superiority. She’s desirable from start to finish and again on repeat.

Side profile headshot of Laudz Feneles singing into microphone
Side profile of Laudz Fedeles Moody back to back with a man wearing a white polo shirt
Laudz Fedeles Moody sitting on a red vintage velvet couch singing
Laudz Feneles singing in a glittery dress into microphone
View from behind of Laudz Fedeles Moody wearing a pink dress
Headshot of Laudz Fedeles Moody singing
Video with man wearing gray tank top and gold chain posing for the camera
Video with side view of Laudz Fedeles Moody by a microphone singing
Video with headshot of Laudz Fedeles Moody wearing a glittery dress back to back with a man wearing a white Polo shirt
Video with side view of Laudz Fedeles Moody by a microphone pointing
View of Laudz Fedeles Moody sitting on a red vintage couch
Video with view of Laudz Fedeles Moody sitting on a wooden stool wearing a teal colored dress

Metisha Model Profile

METISHA
model profile
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Metisha Model Profile

A look into the Fort Lauderdale Talent Pool

We have deep ties to the artists’ community. Especially here in South Florida. We host creative events, like our Crew Call talent event, and use our resources to shed light on rising talent, regardless of their industry. Our collaborations with artists, like Metisha, are mutually beneficial, which is why the media content comes out so beautiful.

 

Our business’ marketing strategy requires that we are constantly producing original media for our brand. Sharing our passion for art is how we connect with our audience, so shoots like this are always at the forefront of our agenda. They are our segue into new frontiers. And we are always on the hunt to capitalize on those newly presented opportunities.

 

But these model profiles are not solely about us, which is another reason we enjoy them so much. They are about the people we work with: the people behind the camera, as well as those in front of it. Understand that everyone in the creative business relies on media reels to show off their skills and get hired for new jobs. When we watch a model reel that is completely dominated by the brands they’re modeling, we’re somewhat disappointed. Not in the model. In the fact that their talents are being overshadowed by a product. This is one of the reasons we started doing these model profiles in the first place.

 

Models are always in ads and working hard for other brands. We wanted to do something that was purely about them; where nothing — no product, no logo, no agenda — is stealing their spotlight.

Metisha posing in a yellow dress looking off to the side sitting on a red railing
Metisha posing in a yellow dress on the ledge of building holding red railing
Metisha posing in a yellow dress on the ledge of building holding red railing
Closeup of Metisha posing in a yellow dress with arms over her head
Metisha posing in a yellow dress
Metisha posing in a yellow dress holding on to red railing behind her
Metisha posing in a yellow dress leaning on red railing of building
Side view of Metisha posing in a yellow dress with hand on her chin

Behind the scenes on the set of the Metisha Model Profile

For this shoot, we used our RED Monstro 8k with the Vista Vision sensor because of the outstanding dynamic range and higher ISO. We outfitted the Monstro with a Leica Vista Vintage Lens to incorporate a tone that couldn’t be applied in post-production.

 

Leica has always been a beacon for incredible craftsmanship, so incorporating their gear into this shoot was a no brainer. The combination of high-tech, ultra-modern tech with Leica’s old-school equipment created a unique cinematic tone, which really made this production what it is.

 

We were fortunate to work with Metisha on this shoot. The original talent canceled last minute. Rather than scramble to reschedule, we were able to find Metisha, who showed up at 5 AM to deliver on an awesome performance.

 

Perhaps the highlight of this shoot (and most definitely one of the most nerve-wracking moments) was when Metisha scaled the edge of the building. There was nothing separating her from the ground eight stories below — no guard rail, no harness, nothing. Capturing that daring maneuver put this model profile on another level.

Metisha posing in a yellow dress sitting on red railing of building with male crew member filming her
Behind the scenes on the Metisha model profile Metisha posing in a yellow dress on the ledge of building with male crew member filming her
Behind the scenes on the metisha model profile Male crew member looking over his shoulder holding a video camera while female crew member looks at the camera
Behind the scenes on the metisha model profile Metisha posing in a yellow dress sitting on a red railing of building with male crew member wearing a black cap filming her
Metisha posing in a yellow dress on the ledge of building with female crew member taking a picture of her from the side
Behind the scenes on the metisha model profile Male Videographer holding video camera looking back at camera and female crew member adjusting yellow dress on model

MRINetwork

White MRI Network Logo
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MRINetwork

An Impactful Company Profile Video For A Game-Changing Business

MRINetwork is derived from a global network of recruitment and talent advisory experts. Their mission is to help recruitment and talent advisory firms thrive. They assist with growth at each phase of business expansion through training, consultation, and back office solutions.

 

MRINetwork is the only the only company in the world exclusively supporting recruitment and talent advisors. Their global presence enables them to meet business owners anywhere in the world to share solutions that will help them thrive in an evolving industry.

Group of people talking at a wooden table with white candles and planters
Group of four men and two women talking at a table
One blond haired woman wearing earrings in the front and a long brown haired woman in the background
African American man pointing finger at camera surrounded by a man and three women at a table with two white lit candles and small planter

MRINetwork asked for a Company Profile Video that would showcase their expansive staff, educate viewers on their expertise, and excite business owners to join their coalition.

 

Together, we created a “round-table” concept in which key staff members start and finish one another’s sentences. This quick-paced and shared dialogue fulfills various functions.

  1. It proves that MRINetwork is a team
  2. It shows that each member of the team is an expert at growing businesses
  3. It showcases the style of their collaborative services
  4. It embeds their company culture and core values within the framework of their new brand narrative

 

All of these factors come together to create a final product that excites viewers. The final takeaway is that MRINetwork’s confidence, passion, and understanding of intricate business practices makes them the ideal partner to guide growth.

View from behind of an African American man looking out at the city from a balcony

Lennox

White Lennox logo
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Lennox Heating & Cooling

Lennox Heating & Cooling is a nationally recognized HVAC system supplier that installs, maintains, and optimizes residential and commercial heating and cooling systems. Their philosophy, Air is life. Make it Perfect. is the guiding principle that has encouraged their company to lead innovation in their industry. They have earned widespread recognition for their award-winning designs in sustainability, outstanding achievements nationwide, and environmentally conscious behavior.

 

Their track-record is evidence that they are fulfilling their mission of improving energy efficiency for households and businesses throughout the nation. Though their brand is a household name, their success and determination are not widely known. They came to us to create a video that would highlight their crowning achievements and show their path to the future.

 

Lennox’s Year In Review video details their company’s growth and informs the general public (and their shareholders) on how they will better serve the nation. By showcasing their 2019 financial results and business growth, we were able to point a foot towards the future. Ultimately, this maneuver serves to excite audiences and prove that Lennox is not only the leading voice in their industry, but the true authority on heating and cooling within the contexts of sustainability and innovation.

A Practice In Building Culture

The Whatever It Takes Safely award winner commemoration video

Regardless of Lennox’s immense size and recent growth, they remain a tight-knit group. Their company culture is traditional in that each district’s employees know one another; corporate leadership knows their managers; the managers know their team; and the team members are good friends. To showcase these rare connections and their unbridled teamwork, Lennox asked us to create a video commemorating this year’s winner.

 

This award goes to employees who work hard every day to assist the company in ways that improve their overall mission. This is not a fancy title given for the sake of publicity. No, this is a true accolade that proves the recipient is a valued member of the team and a major earner. Beyond showcasing individual growth, a Whatever It Takes Safely award winner must also prove that they encourage their peers to better themselves. He or she must show leadership — leading only by example, not command.

 

Creating such a compassionate video to be shared within the company goes beyond team-building and comradery. It gives their Year In Review video credence. Overall, this will encourage employees to perform beyond their standard responsibilities, which is what the Year In Review video essentially promises.

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Life is air. Make it perfect.
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View from behind of man closing a door of container
View from behind of man working with electronics in a container
Equipment in a room
Closeup of company logo and slogan
Closeup of a monitor for equipment
Closeup side profile of a man wearing a yellow glove working with electronics in a container
Closeup of a man wearing a yellow glove working with electronics in a container
Closeup of electronics in a container
Closeup side profile of a man wearing a yellow glove working with electronics in a container using a meter
View from behind of man working on electronics in a container
Side profile of man wearing yellow gloves looking at container
Closeup of yellow gloves with one holding light opening a container

Black Violin

Red and white Black Violin Logo
Man playing violin in a field under cloudy blue skies as another man looks on

BLACK VIOLIN

Black Violin is a classically trained violin duo with a versatile musical range that blends hip-hop with triumphant instrumentals and lyrics.

 

Violinist Kevin Sylvester (Kev Marcus) and violist Wilner Baptiste (Wil B) use their talents to reach beyond the stage. Their art, music, and activism benefit young students across the U.S., advocating freedom of expression, pride, identity, and unity.

 

We first worked with Black Violin when collaborating with the Kennedy Center on their Turnaround Arts Program. Our perspectives on society and our vision for the future were similar and, ultimately, became the building blocks to our relationship. So, when Kev and Wil asked us to conceptualize and produce a few music videos for their new album Take the Stairs, we were all in!

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"IMPOSSIBLE IS POSSIBLE"

“Impossible is Possible” is the second music video that we wrote, directed, and produced for Black Violin’s new album Take The Stairs

When brainstorming this music video, we toyed around with a few concepts before writing this script and moving into production. Some of the other concepts are what you’d expect… there were the ideas in a concert hall with Wil, Kev, and a ballerina (overdone), the radical “no-care-in-the-world” concepts that you’d expect from Kanye and Jay-Z, and the uplifting wanderlust ideas of people living their out their best life. But none of these seemed right to us. No, we wanted to tell a real story — something that was genuine, true, and would fully capture the essence Black Violin’s beautiful song.

 

The chorus, “show the world the impossible is possible” kept ringing in our minds. It stuck with us. It begged the question,  what is impossible… what’s possible?

 

Now, this holds a lot of different meanings to a lot of different people. Naturally, what’s achievable for some and hard to come by for others is decided early on, literally at the time of birth. Yes, the circumstances we are born into can surely dictate what we are capable of achieving. This idea of opportunity is what we gravitated towards and what we chose to articulate in this video.

 

It’s an important theme and more relevant than ever. As the super rich continue to accumulate wealth and deepen the inequality gap that separates the haves from the have-nots, the opportunities afforded to everyday people will continue to shrink until even the slightest success seems like an impossible feat.

 

With this in mind, we told the  story of a young boy born into poverty, who pursues his dreams despite the odds and excels in life because of the beautiful support network he was blessed with. His mother and father sacrifice everything to provide him with a better life. And what’s important is that he sees their sacrifices and turns this into success, He make the impossible possible; he changes his stars.

NOMINEE The Nickis 2023 1
OFFICIAL SELECTION Reel Teal Film Festival 2023 White logo
OFFICIAL SELECTION Fuoricampo FilmFest 2023 White logo
NOMINEE A Royal Chance Film Festival 2024 white
One Step OFFICIAL SELECTION A Royal Chance Film Festival 2024 white
Closeup view of a boy wearing tank to looking in the distance at dusk
Closeup of African American boy wearing a white tank top talking to an African American man wearing a dark blue striped shirt
Side profile of African American man talking with an African American boy wearing a yellow t shirt
Side profile headshot of a man at dusk looking off into the distance
View from behind of a man standing in the field at dusk
View from behind closeup of a woman walking up to a grave with a cross

There's a moment when you realize
that everything we're told was lies

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View from behind of a man wearing a black t shirt walking down a business corridor holding an assault rifle
Overhead view of two police officers by a black car and a man wearing white tank top and jeans laying shot on the street
Girl holding her knees up to her chest sitting in a corner in semidarkness with someone wearing combat boots
Closeup of a girl wearing earrings looking up in a living room
Closeup of man wearing a black cap getting out of a car with hands in the air with another man being held by a policeman in the background
Side profile of a policeman shouting orders holding a gun in outstretched arms at someone in a car with graffiti on a building behind him

"ONE STEP"

‘One Step’ is the headline track for Black Violin’s new album, Take The Stairs, which released November 1st, 2019. When we first listened to the single, we immediately felt a connection to the song and the message therein. We knew that we wanted to create a music video that was equally powerful. To do that, we had to stoke controversy and take a stance. Black Violin’s song is an anthem. The video we produced together is a war cry.

The chorus chants ‘one step to the future.’ This had us questioning what that future looks like.

When we look at the state of America today, it’s impossible to avoid scenes and stories of violence and oppression. Yet, despite these disturbing circumstances, most of us are able to ignore them and carry on with our lives. Society has tuned out. We’ve grown accustomed to seeing and consuming aggression on a daily basis. It has lost is affect. What were once conflicts that would inspire progressive action have become entertainment components wielded by the news media. This digression is being passed from one generation to the next. That is how we are stepping into the future. And we fear for our kids and their kids (should humanity even survive that long).

 

Understand that we, nor Black Violin, are making a political stance. We are spotlighting reality. That may disturb some people. It may anger others. But the truth is a hard pill to swallow, and that truth is that most people don’t care to stand up against oppression anymore because they are complacent. And god forbid we risk our comfort. The world we live in today is not a safe place for our children. That is the message. If we are going to step into the future to create a brigher tomorrow then we must address these issues hurting us today. And in doing so, we must identify them and talk about them first. That is what this video is about.

We are born with our father's names
and we, too, inherit their sins.

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Kennedy Center

There was no way we could have captured the essence of this event with just still photos. The production needed to be emotional and cinematic in order for us to showcase the real impact Black Violin had at Walker Elementary.

The goal was to use emotional language and high-quality visual media to create an original video that captured the essence of the Turnaround Arts program.

Our production crew covered every aspect of the event. It was important for us to capture every aspect of Black Violin’s involvement with the John F. Kennedy Center for the Performing Arts, and how they served as an inspiration to the students at Walker Elementary.

 

The visuals are an important part of our storytelling process. In order to show the whole story and bring out all aspects, we interviewed the organizers as well as Will and Kev. We also had individual conversations with them so that every part could be captured accurately. All the visuals came together in post-production. During the editing process, we added in the background dialogue and went back through the video in fine-detail to perfect every pixel in each frame. We took our time to make sure that all the visuals came together and that the overall story was clear and engaging. Our film editing services are meticulous, but worth it to create a high-quality finished product.

African American man wearing black ball cap, black t shirt playing a violin on stage facing a man wearing a white t shirt next to him also playing a violin
African American man wearing black ball cap, black t shirt playing a violin on stage with a man wearing a white t shirt next to him also playing a violin
African American man wearing black ball cap, black t shirt and gray jeans talking with children in a parking lot with cars in the background
Two men wearing black caps playing violins on stage
Side profile of a man wearing glasses playing a piano on a concrete rooftop
Closeup of man wearing shades playing a violin on a concrete rooftop with a piano nearby
Two men by a piano posing for the camera with one looking at the sky and the other holding a violin on a concrete rooftop
Closeup of man wearing shades playing a violin
Side profile headshot of a man wearing glasses and another man wearing glasses playing a violin both posing for the camera
Side profile of a man wearing glasses playing a violin in the sun

The Gear

Scouting locations for Black Violin’s music video was quite the task.

We had less than two weeks to find talent and secure locations and permits in Los Angeles and Fort Lauderdale. One of the leading settings in “One Step” is the rooftop sequence featuring Will and Kev. They’re overlooking downtown Los Angeles, using the rooftop as a platform to address the world. To make these scenes possible, we had to figure out a way to get a grand piano on a roof! As you can see, we got the job done.

 

The equipment we used (mainly when shooting on the rooftop) also made a great impact on the quality of the video. We used the Orion anamorphic lens for these scenes. Whereas some lenses flare red, the Orion lens flares blue, which really played to color palette we developed. Similarly, these blue sun flares add to the message communicated in the lyrics, adding a somewhat heavenly voice to the language.

Shooting with RED Digital Cameras

One of the best parts of working with RED Digital Cinema cameras is the quality of the frame grabs. No other camera in the industry can generate such crisp, flawless stills. One of our favorite cameras in our arsenal is the 8k RED Monstro VV. It’s capable of pulling 8k stills at over 60 frames per second. These screen grabs are a result of RED’s masterwork engineering.

Our children are our greatest treasure.
They are our future.
Those who abuse them tear at the fabric of our society and weaken our nation.
- Nelson Mandela

Finetuning The Story

Check out Dailies 0056 for BTS of the production! 

We are a turnkey agency, in that we take each project from concept to delivery. Because of this, we house a full creative suite of editing and post-production software. One of our most powerful editing software, which we used to put the final touches on Black Violin’s “One Step” music video, is DaVinci Resolve. This is the best color correction and non-linear video editing application for macOS by Blackmagic Design.

 

Since editing is one of the most critical steps in our process, nothing is overlooked. DaVinci Resolve helps us zone-in on key points of interest to create maximum clarity and outstanding color harmony. In this phase, we take all the footage, audio, and additional assets and lay them on a timeline to arrange the absolute best narrative flow. This process is extremely time-consuming. According to the industry standard, every minute of shooting translates to an hour of editing, which makes sense since this is where true storytelling comes together.

 

After editing, the project moves to color correction and audio mixing. This is where we balance the footage for proper exposure and grade the footage to give it a look that improves the overall story. Audio mixing is similar to video editing. While video editing pertains to video only, audio mixing has to take all of the audio sources and blend them to broadcast quality sound. All of this is done by our very strong and talented post-production team, who work around the clock to meet our client’s deadlines.

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View of computer display screen of audio software
View of computer display screen of audio software
View from behind of someone wearing headphones working with audio and video software on a desktop
View from behind of someone wearing headphones working with audio and video software on a desktop
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Closeup side view of Red Digital Cinema Professional camera. Tv production Film Production
Side view showing silhouette of man using camera at dusk
Side view showing silhouette of video camera at dusk with building in the background
Closeup of Red Digital Cinema Professional camera
Closeup of Red Digital Cinema Professional camera lens

The Broward Center for the Performing Arts

The Broward Center

The Broward Center opened it’s doors during February 1991. This year marked the 25th anniversary of the center serving Fort Lauderdale as the main hub for performing arts in the city. In celebration, they commissioned the following video to help commemorate the positive impact the center has had with bringing culture to Fort Lauderdale and South Florida as a whole.

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This series of videos we did for the Broward Center for the Performing Arts are as close to our hearts as they are to theirs. We put our hearts and souls into every moment of this project. We took every step, from the conception and fundraising, to the documentation of the finalized pavilion with them. We’re proud to have been part of this journey, in not only making The Broward Center for the Performing Arts more complete, but in helping to enrich the culture of our city.

 

The first video is the first we ever created for the Broward Center. We basically lived at the Broward Center for a few weeks collecting all of the footage for this video. It was an awesome experience getting able to see a different side of Fort Lauderdale – of people expressing themselves through art and culture. The idea, was to create this video for a fundraising gala they put on in order to do an expansion. They ended up raising millions of dollars with the help of this video, which was premiered at the gala.

 

The second video encompasses the Broward Center’s rededication. Our entire Florida staff, again, put in some serious hard work to make this happen. From loading the car with gear, to acting, and staying up late editing, this was definitely a team effort. We feel extraordinarily fortunate for having such a beautiful and complete community working along side both C&I and the folks at the Broward Center.

 

The third video of the series, was catered to shooting the grand opening of the Huizenga Pavilion. We took our camera and acquired footage of the catering, the layout, and the general feel of the space to properly display the new possibilities that the pavilion has to offer. The relationship we’ve built with our friends at The Broward Center continues to strengthen seeing as our values for the arts and creativity mirror theirs. We look forward to see the growth continue to flourish for the folks at the Broward Center and for Fort Lauderdale as a whole.

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