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American Apparel

American Apparel Advertising Campaign

This is a project we worked on with American Apparel.

We shot the commercial in our Fort Lauderdale studio, and some of the models we used included some of our own staff which made it an enjoyable experience for the team.

Working with American Apparel on this proved to be way more play than work. It’s no wonder they’re the sartorial monolith they are today.

Shooting in our Fort Lauderdale studio gave us full control over lighting and set design, which was essential for capturing the clean, minimal aesthetic American Apparel is known for. Using a mix of our own team members as models brought an organic, unforced energy to the spot that a traditional casting approach might not have achieved. The final piece blended quick cuts with longer, lifestyle-driven moments to keep the viewer engaged.

Fashion and apparel brands benefit from a production partner that understands both the creative vision and the commercial purpose behind the content. At C&I Studios, our video production process is built to serve both. From wardrobe-driven commercials to full lookbook campaigns, we bring the same dedication to craft. View more of our fashion work across our portfolio.

Basil Hayden

Basil Hayden's Bourbon Whiskey

Basil Hayden is one finest bourbon whiskeys on the market today. Owned by the Jim Beam Brands Company, Basil Hayden prides themselves in everything that is handmade specifically with the finest ingredients available. Keeping that in mind, we approached this spot with a mindset of handcrafted precision and care.

We asked our friend Alicia Rose, who bartends at our Next Door location, to mix one of our specialty cocktails: The William Shakespeare. We like to build everything we do from the ground up in order to make sure we apply our high standards to the details of what we do, so collaborating with a brand like Basil Hayden is always a pleasure.

Every detail in the spot was considered: the speed of the pour, the texture of the garnish, the way the glass catches the light. We shot at a deliberate pace, letting each step of the cocktail build breathe on screen. The goal was to mirror the care that goes into both the bourbon and the drink it inspires. The final piece works equally well as a social media asset and as in-bar digital signage.

Product-focused video production at C&I Studios is about elevating the subject through precise lighting, camera movement, and editorial choices. For beverage brands, we bring a sensory-driven approach that makes viewers feel the quality before they ever taste the product. To start a conversation about your next production, contact us.