In association with the Florida Department of Transportation, CTS Engineering hired us to create a short video in support of carpooling.

CTS Engineering Inc. “began serving the Southeast Florida market with the belief and understanding that the future of the transportation industry requires creative thinking and diverse solutions.” Even with the spirit of innovation propelling their business, they don’t overlook simple and proven transportation alternatives, such as carpooling.

This video comes in response to a growing South Florida population and exciting building boom in downtown Fort Lauderdale, which is adding vertical density to the region. Both of these factors impact traffic in South Florida. More people equals more cars. Ongoing development equates to temporary congestion and detours. The South Florida community needed a simple response to increased traffic congestion that could be implemented quickly and effectively. Rather than reinvent the wheel, CTS Engineering and the FDOT promoted carpooling.

The familiarity of carpooling and the frequency of its use were our chief selling points. We chose to film this production from multiple perspectives to appeal to a larger audience. Our video targeted parents, teenagers, and working adults. The purpose of this video was not to convince the community on the efficacy of carpooling. It was to encourage residents to think about making small strides in energy conservation and to promote thoughtful planning in the way we navigate our city every day.

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

This is a commercial we shot for Purebred Breeders. They have put their efforts into helping families find their new family member by putting together a set of screening services that make sure the breeders you deal with are ones you can trust.

They make certain the puppies coming to their respective new families undergo thorough health screening by their veterinarians shortly before getting adopted.

Purebred Breeders simply assists you with making sure future puppy parents are well informed and ready to provide their new family member with the needed love and care they deserve.