76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

In 2016, Lisa Montelione ran for the U.S. House of Representatives in the Democratic Party. She had previously served on the Tampa City Council representing District 7 and, therefore, possessed a thorough understanding of state matters. Her campaign video was a play on productivity. The production relied on her absence to show that she would work night and day to fight for Floridians.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed Mayoral Candidate David Warnock for Mayor of Baltimore because he was what the city needed. He was not a career politician. He lived outside the political sphere and, therefore, saw firsthand what the people of his great city needed most. He vowed to oppose the political system that rewarded cunning political behavior versus altruistic and righteous decision making. His connection to the people of Baltimore and his promise to improve their city through swift and justified legislation.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed Terry Curry for his reelection campaign as Marion County Prosecutor. His proven track record delivering justice to those who deserve it was the foundation for his reelection campaign. By citing his successes, he showed that the law did not discriminate. He proved he is a true defender of the constitution and one who does not show bias based on race, religion or social status. His dedication to the Prosecutor’s Office shows in the way he conducts himself and focuses his office’s resources. For these reasons, 76 Words and the people of Marion County, Indiana sided with Terry Curry.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed New Jersey Assembly Members Eric Houghtaling and Joann Downey because of their combined ability to bring better jobs to their state, lower property taxes, and level the financial playing field for women. As a career politician, Assemblyman Houghtaling has a keen understanding of the troubles affecting middle class, working families. And as an attorney in private justice, Assemblywoman Downey understands the imbalance in our judicial system, which she is working to reform for the benefit of the entire New Jersey population. Their dedication to the economical improvement of New Jersey and their ability to create positive change certainly distinguishes them on the political frontier.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

76 Words endorsed Colin Bell for New Jersey State Senator of the 2nd Legislative District. He promised to balance state spending so his district would earn equal funding to other key parts in the state. As a prosecutor and free trader, he understood the political landscape governing state spending. His ability to confront serious issues head-on and devise appropriate solutions earned him the majority vote in 2017.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Vin Gopal was born and raised in Monmouth County, New Jersey. He has been a part of the community his entire life and dedicates his career and free time to the betterment of his hometown. Vin Gopal founded a small business, which he has grown to over 14 employees and has also registered a 501c(3) nonprofit organization aimed at helping local organizations doing profound work in the community. His dedication to his hometown and the people living there qualify him as the ideal candidate for the New Jersey Senate Seat. The basis of his campaign focuses on equality. His political promise is to correct known disparities in the system, such as equal pay for women and equal access to medical insurance.

This promise earned him 76 Words’ endorsement as well as New Jersey’s Senate Seat.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Veronica Escobar ran for United States Congress in 2018. She became one of the first two Texan Latinas to earn a seat in Congress. Her presence in the United States House of Representatives is guiding light to the future. Her motto, “Care for each other,” supported her claim as Beto O’Rourke’s successor.

76 Words’ endorsement of Veronica Escobar for Texas’ 16th Congressional District helped provide a positive influence in a key border state.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

In 2018, Jesse Ruiz ran for the Attorney General of Illinois. His pro-immigration stance attracted much criticism from opposition members. Our decision to create this political ad in Spanish was in response to the emboldened racism targeted at Jesse Ruiz. We would not succumb to bigotry and, so, instead created a political ad that addressed the Spanish speaking population of Illinois. In today’s political climate it is increasingly important to defend one’s beliefs, especially if they are for the benefit of the majority.

76 Words’ endorsement of Jesse Ruiz for the position of Illinois Attorney General is proof that his voice is what the office needed most.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Our country is more divided than ever. Every day partisan warfare, racial and cultural prejudice, and rampant hate speech take their toll on Americans. The most innocent are often the most affected. This political ad seeks to shed light on the hatred propagated by President Donald Trump and Chair of the Republican National Committee, Ed Gillespie. The narrative is a reflection of the current adversity. It aims to show voters that hate speech carries weight and that that burden is negatively shaping our society and the future for Americans most at risk.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

“The Need To Impeach” is a political ad targeted at Spanish speaking Americans residing in South Florida. The video educated the general public on President Trump’s alleged crimes while calling for voters to make their voices heard. The overall sentiment expresses that President Donal Trump is unfit to hold the title as United States President due to the questionable (and criminal) actions performed while in office.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Tatewin Means ran for the Attorney General of South Dakota in 2018. The campaign video we created for 76 Words introduced a political narrative that helped her become the first Native American Attorney General. Her political philosophy is grounded in unity, compassion, and a dedication to people from all walks of life. Situating her in this light raised her to a rank of champion of the people. It was clear she had everyone’s best interests in mind and was prepared to look past party affiliation to make decisions that would benefit the greater good. Her uncanny ability to bring people together was most certainly one of the key reasons she earned 76 Words’ endorsement for the Attorney General of South Dakota.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Amendment 4 on the Florida Ballet asked whether convicted felons who have served their time, been rehabilitated, and fulfilled all of their court orders should have their voting right reinstated. The progressive bill would give those convicted of felony crimes a second chance. The bill would no protect those who were convicted of murder or violent sexual crimes. The people this bill would greatly aid are those who made a single mistake early in their life. If we do not offer these individuals a second chance–if we do not give them the opportunity to reclaim their freedom–then our system does not truly seek to rehabilitate but, rather, to permanently punish.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Janet Cruz ran for Florida’s District 18 U.S. Senate seat. She promised to improve everyday opportunities for everyday people, using her life experiences to shape a dialogue that resonated with American voters. Her history and career successes make her the ideal candidate to support this narrative. She is a shining example of determination and proof that the American dream continues to thrive today. Her political affiliation is beyond partisanship. She sides with the American people, supporting legislation aimed to improve their ability to succeed and opposing legislation designed to hinder them.

76 Words’ endorsement of Janet Cruz is proof that her American dream is for the people.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Congressional Candidate Gina Ortiz Jones ran for U.S. Congress in 2018 on a platform of education. Her opponent Will Hurd repeatedly voted to slash education funding, ultimately depriving our youth of an invaluable resource. Gina Ortiz Jones promised to safeguard educational funds, allocating them in the areas where they would generate the greatest good for the largest population. Her dedication to the youth and the future wellbeing of Americans spearheaded her campaign for U.S. Congress.

76 Words’ endorsement of Gina Ortiz Jones is proof that her vision for the future of America was just and worth supporting.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

In the case of Initiative 940 in Washington State, 76 Words commissioned us to film a video showing the need to pass this important piece of legislation. Initiative 940 was designed to teach police officers de-escalation tactics in order to avoid unnecessary violence. The subject of this video is the sister of Charleena Lyles, who was shot and killed by a police officer in Washington State. She suffered from mental illness and lost her life due to an officer’s inability to properly address the conflict. Initiative 940 would provide the funding for police officers to learn nonviolent tactics for use in situations just like Charleena’s.

76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Congressional Candidate Jim Mowrer was one such person. He is a military veteran with a stern understanding of right and wrong. His political beliefs lie not in partisanship but in unity. He urges American voters to set trivialities aside to vote for those who will back legislation designed specifically to help working and middle class Americans.

76 Words’ endorsement of Jim Mowrer for Iowa Congressman shows that his vision for America is the one worth voting for.

While we love to join a creative project at any step in the process, we especially love being able to flex our pre-production muscles.

This project with Laguna Blends required a lot of front-end planning, brainstorming, and production meetings. We developed 10 concepts for them to choose from in order to produce 4 different videos, and then we developed still photography concepts that vibed with the video in order to put together a cohesive social campaign.

We chose to use video production and CBD product photography to create a narrative that would educate average consumers on the benefits of hemp.

This shoot required a crew of 8 from our team: we produced, directed, styled, casted, filmed, and photographed each production from start to finish. In the end, we heard “thanks again for an amazing shoot” from Laguna Blends.

Our social media campaign aimed to educate the general public on the nutritional value of hemp, as well as the types of people who use it. Considering Laguna Blends incorporates hemp and CBD into a number of products ranging from smoothie blends and coffee to face masks and beauty supplies, we needed to show the versatility of their primary ingredient. Furthermore, given the connotation of hemp, it was important to educate new audiences about hemp users by showing who they truly are.

Our social media videos are quick and playful. They rely on bright colors and a hint of mystery to keep viewers engaged until the end. The message: “Trust in plants.”

All in all, our media hints at the hemp lifestyle by showing those who utilize it and benefit from it. We do not engage in hard sells but, rather, pique the viewers curiosity so they actively seek out more information. This strategy allowed the Laguna Blends brand to branch out from its niche audience and reach consumers in untapped markets. The results showed in the conversion of cold leads and the maintenance of loyal consumers.