American Apparel
Advertising Campaign

This is a project we worked on with American Apparel.

We shot the commercial in our Fort Lauderdale studio, and some of the models we used included some of our own staff which made it an enjoyable experience for the team. 

Working with American Apparel on this proved to be way more play than work. It’s no wonder they’re the sartorial monolith they are today.

ClientAmerican ApparelDeliverablesStyling, Casting, Concept, Video/Film ProductionHardwareRED One, Red Power Pack, Rokinon Lens Kit: 50mm, 35mm, 85mm, 24mm, China Ball Lighting, Kino Flo Celeb, C-Stand, Think Tank, Cartoni Tripod, Manfrotto Tripod, Pelican Cases, Reflectors, Profoto Deep white umbrellaSoftwareDavinci Resolve, Final Cut Pro, Film