76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Our country is more divided than ever. Every day partisan warfare, racial and cultural prejudice, and rampant hate speech take their toll on Americans. The most innocent are often the most affected. This political ad seeks to shed light on the hatred propagated by President Donald Trump and Chair of the Republican National Committee, Ed Gillespie. The narrative is a reflection of the current adversity. It aims to show voters that hate speech carries weight and that that burden is negatively shaping our society and the future for Americans most at risk.