76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.

Our country is more divided than ever. Every day partisan warfare, racial and cultural prejudice, and rampant hate speech take their toll on Americans. The most innocent are often the most affected. This political ad seeks to shed light on the hatred propagated by President Donald Trump and Chair of the Republican National Committee, Ed Gillespie. The narrative is a reflection of the current adversity. It aims to show voters that hate speech carries weight and that that burden is negatively shaping our society and the future for Americans most at risk.

Issue-driven political content requires a production team that can handle sensitive subject matter with both skill and responsibility. The “American Nightmare” ad needed to confront difficult realities while maintaining a tone that motivated viewers rather than alienating them. Our team at C&I Studios worked with 76 Words to carefully construct every scene, selecting imagery and pacing that would deliver the message with maximum impact. The editing process was particularly important here, as the rhythm of the cuts and the audio design had to work in concert to build an emotional arc within a tight runtime. Producing this kind of political video production has given our team a nuanced understanding of how visual storytelling can influence public discourse. We approach every project with the seriousness it deserves, whether it is a campaign ad, a documentary short, or an advocacy piece. Explore our full body of work in our portfolio.