Uncreative Shop is a fashion brand that creates apparel for men and women. It is rare to get full creative control over a project, but that’s exactly what the Uncreative Shop team gave us when they asked us to help with their photoshoot. We were able to capture the perfect mood and atmosphere for the brand, while keeping it authentic and real at the same time. Our model, Anna Sofia, was great to work with – she brought so much energy and fun to the shoot.

Creating images that evoke the right emotion is not just about technical know-how. It takes having a talented director (hyperlink talented director with: www.joshuaotismiller.com) on set to create an atmosphere that allows the model to be themselves and capture their authentic expressions on camera. To us, this is where art collides with business.