At C&I Studios, we were tasked to shed the right light on the brand, Aqua Hair Extensions, and to capture the community it created in the fashion and beauty niche. For a brand like Aqua, which already has a steady following, we knew that the challenge would not be to break the market but to create a better understanding of how it is a lifestyle for those that use it. That reason was not lost on us when we began planning the project. The job could have been given to anyone but they came to us because they trusted our sound judgement. We came to a conclusion that we would create a series of videos that showed Aqua educators how to put their training into practice.

We shot over three days to get the job done and used two different cameras on different session days, our RED Scarlet and Monstro one day and the Raven and Dragon on the other. We developed the studio into an interview setting so that we could have renowned hair stylists who use the products tell us how they improved their business with it.

We needed to project the unique image and style the brand is known for, their idea of beauty, and how they appeal to consumers from various walks of life. It was also important to highlight all the unique hairstyles, textures & colors to justify just how much more than a trend Aqua Hair extensions are. So we also had a product shoot where we captured all the products in Aqua’s inventory.

Aqua Hair Extensions are known by the fashion-savvy for their 100% high-quality human hair extensions and accessories.

We also made sure to include the core that the company reaffirms to all it’s consumers.

The core mandates of the company are:

• To continually provide high-quality items.
• To deliver dependable and outstanding customer service.
• Constantly researching and developing new and fascinating items.
• To deliver advanced beauty instruction to professionals.

At the end of the sessions, we had created a masterpiece for Aqua, who trusted us from onset. Best of all, we had fun.