At C&I Studios, we were tasked to shed the right light on the brand, Aqua Hair Extensions, and to capture the community it created in the fashion and beauty niche. For a brand like Aqua, which already has a steady following, we knew that the challenge would not be to break the market but to create a better understanding of how it is a lifestyle for those that use it. That reason was not lost on us when we began planning the project. The job could have been given to anyone but they came to us because they trusted our sound judgement. We came to a conclusion that we would create a series of videos that showed Aqua educators how to put their training into practice.
We shot over three days to get the job done and used two different cameras on different session days, our RED Scarlet and Monstro one day and the Raven and Dragon on the other. We developed the studio into an interview setting so that we could have renowned hair stylists who use the products tell us how they improved their business with it.