Building the Concept
Our lead film opens on the ottoman at the center of a bright open plan living space, where a model moves through the room and uses the piece the way anyone would at home. We put it in the middle of the floor on purpose so she could reach it from every side and we could show the product from every angle.
The setup let us capture a wide range of shots and stay focused on how versatile the piece really is. With careful lighting and a lot of natural movement, we tied the ottoman to a modern lifestyle, whether the model was resting her feet on it or sliding items in and out of the storage underneath.
Showing the Function
Audy Global is a multidisciplinary patent firm that turns ideas into real products you can hold. With more than twenty years in video production, we know how to carry that same idea into film, in this case a series of high quality videos made to market the ottoman to a wide audience.
We wanted every shot to prove the point, that this is a multipurpose piece built for real life. So we caught the detail most ads skip, the scale of the ottoman in the room, the fabric, and the way the storage actually works, all in clean imagery from our camera systems.
