Aymber

Sometimes the most beautiful things surge from the ugliest circumstances. Back in 2012 after losing her job, Aymber picked up a guitar in hopes of using the instrument as a channel for her thoughts and emotions.

Four years later, and she’s goin’ harder than ever before. Her witty lyrics married with her catchy melodies propel the sounds strumming off her guitar to burrow deep in your brain making the o’l machine start chugging again.

Easy is the title track off freshman EP.

For the Easy music video, we built the visual concept around Aymber’s easygoing personality and the breezy feel of the track. The production took us through several Fort Lauderdale locations, capturing her on bicycle rides, in golden-hour light, and performing with the relaxed confidence that defines her sound. Every shot was crafted to feel as natural and unforced as the song itself.

Music video production at C&I Studios is about collaboration with the artist from day one. We work closely with musicians to translate their sound into a visual story that resonates with their audience and stands up over time. From concept development through final edit, our team handles every stage of the process. Explore more of our music projects in our portfolio.