TikTok has quickly become the most popular social media platform in the world. In the U.S. alone, Tiktok has more than 138 million active users every month.
In the U.S. alone, Tiktok has more than 138 million active users every month.
Investing in New Marketing Possibilities
Baby Brezza came to us with two innovative baby products they needed help promoting on social media, the automatic Baby Brezza One-Step Sterilizer Dryer and the Formula Pro mixer. The content we created for Baby Brezza’s TikTok aimed to communicate how effective each of these products was and highlight how simple they were to use.
During the planning stages, we developed and wrote scripts for 15 concept videos. We explored everything from animated shorts, viral challenge-styled videos, and product-education content. All of the filming was handled by our C&I Studios team in just a single day. We filmed in one location, and at the end of the production produced 10 exciting videos for Baby Brezza’s TikTok audience!
Knowing that these videos were headed for TikTok, we pre-planned to film the videos so that they could be edited in post-production to fit the 9:16 aspect ratio of the TikTok interface. The videos we shot were short, detailed, and accompanied by text animations with a C&I Studios original soundtrack. All this information came together to create videos that showcased how fast and efficient Baby Breeza’s products were.
With over 1 billion monthly active users globally, the platform is one of the best spaces to quickly reach multiple global audiences.
When You Build Deep Relationships with Your Audience, You’ll Have a Better Chance of Converting Them into Long-term Customers.
We put ourselves in the shoes of their target audience: busy mothers, who often need tools to help them care for their children as efficiently as possible. We made sure the videos showcased how the WiFi equipped Formula Pro allowed a mom to fully prepare the baby’s formula bottle right from her phone, even if she was in a different room.