White Ball Cap Liner Logo
Young baseball player in a batting pose on a baseball field

When MLB star Cliff Floyd wanted to market his innovative safety gear for baseball players, he came to us for the whole kitchen sink–everything from branding to product photography to web design. As a MLB player for the Florida Marlins, Cliff saw the dangers of head injuries for players, from pitchers fielding comebackers to youth batters with slower reaction times compared to professionals.

 

He created an innovative product that fits under a standard baseball cap, but he needed help with the visual presentation and a plan to market the product online and in his networks. We provided brand development, product photography and a web design to help launch the Ball Cap Liner.

Branding

The first task was to develop a logo that represents the brand. We listened to the design vision of Cliff and his team, and then developed a logo that was modern, incorporated some personal significance for Cliff, and had appeal in the athletic industry.

Ball cap liner brand guidelines booklet on display
Ball Cap Liner D30
Ball Cap Liner D30
Ball Cap Liner on display
Side view of Ball Cap Liner
Ball Cap Liner packaging
Ball Cap Liner packaging with baseball player Cliff Floyd on front
Closeup of lower halves of young baseball players wearing cleats holding bats while sitting on the bench

Product Photography

We then created product photography that highlighted the features of the protective liner, as well as lifestyle shots to show how people could incorporate them into their uniforms. As for product photography, we shot multiple angles of the Ball Cap Liner in different lighting scenarios to make sure that it was showcased in a professional manner for use on web and social media. With the right combination of photography, web design and branding, we were able to create a comprehensive marketing package that allowed Ball Cap Liner to take off.

Closeup of a baseball bat, mitt with ball in it and Ball Cap Liner on a home base on a baseball field
Closeup of a baseball bat, mitt, and baseball on a home base on a baseball field
Closeup of baseball on the ground on a baseball field
Closeup of baseball mitt and baseball on the ground and baseball bat leaning against a chain link fence with a Ball Cap Liner hanging on the bat
Closeup of Ball Cap Liner and baseball on a baseball base on a baseball field
Closeup of water bottle, Ball Cap Liner, baseball and mitt resting on baseball field bench
Closeup of baseball mitt with Ball Cap Liner on it
Closeup of a baseball bat, Marlins cap and Ball Cap Liner on a home base on a baseball field

Web Design

In addition to visuals, we provided Cliff with an engaging website design that showcased his product in a visually appealing way. The website was designed to be user-friendly, allowing customers to find the information easily and quickly purchase merchandise as individuals or in bulk.

 

Overall, it was an honor working with Cliff Floyd and helping to bring his vision of Ball Cap Liner to life through strategic visual content.

Website screenshots on an Apple monitor with two other related images
Young baseball player wearing a red cap in a pitching pose
Two young baseball players wearing Ball Cap Liners with one holding a baseball and the other wearing a baseball mitt posing for the camera
Side profile of a young baseball player wearing a red cap in a pitching pose
Three young baseball players posing for the camera wearing Ball Cap Liners
Side profile of a young baseball player wearing a Ball Cap Liner and baseball mitt tossing a baseball in the air
Young Piranhas baseball player wearing a Ball Cap Liner smiling and posing for the camera
Young Piranhas baseball player wearing a Ball Cap Liner smiling and posing for the camera
Side profile of a young Piranhas baseball player wearing braces, short beard and a Ball Cap Liner smiling and posing for the camera
Side profile of a young Piranhas baseball player wearing a Ball Cap Liner posing for the camera
Side profile of a young Piranhas baseball player wearing a Ball Cap Liner posing for the camera
Marlins baseball player wearing cap backwards posing for the camera looking down at the BCL he is holding
Marlins baseball player wearing cap backwards posing for the camera holding a bat in a batting pose
Marlins baseball player wearing a BCL posing for the camera looking down
Marlins baseball player wearing a cap posing for the camera with a bat across his shoulders
Marlins baseball player posing for the camera holding a bat and tossing a baseball
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