Crafting the Visual
Bekanze commissioned us to film and produce the following artist profile to showcase a unique perspective on architectural philosophy. We create a video that was deeply emotional and moving; something that would resonate with audience and encourage the viewer to see architecture as a spiritual art rather than a technical discipline.
To achieve this, we used Roya Zangoui, a model who we’ve worked with many times, as the visual centerpiece and emotional connector. Her exotic grace and gentle posture matched the voice-over perfectly. This combination was key. Roya’s on-screen presence captures the viewer’s attention while a beautiful monologue informs them of the deeper, more intimate side of architecture. Together, they create an uplifting exposé that fully showcases Bekanze’s brilliance.
Fine-tuning the Story
We are a turnkey agency, meaning we take each project from concept to delivery. Because of this, we house a full creative suite of editing and post-production software. One of our most powerful editing software, which we used to put the final touches on Gio Henao’s artist profile, is DaVinci Resolve. This is a color correction and non-linear video editing application for macOS by Blackmagic Design.
Since editing is one of the most critical steps in our process, nothing is overlooked. DaVinci Resolve helps us zone-in on key points of interest to create maximum clarity and outstanding color harmony. In this phase, we take all the footage, audio, and additional assets and lay them on a timeline to arrange the absolute best narrative flow. This process is extremely time-consuming. According to the industry standard, every minute of shooting translates to an hour of editing, which makes sense since this is where true storytelling comes together.
After editing, the project moves to color correction and audio mixing. This is where we balance the footage for proper exposure and grade the footage to give it a look that improves the overall story. Audio mixing is similar to video editing. While video editing pertains to video only, audio mixing has to take all of the audio sources and blend them to broadcast quality sound. All of this is done by our very strong and talented post-production team, who work around the clock to meet our client’s deadlines.