A Balance Of Geometry
Beauty is the Balance of Geometry.” —Marco Sangiori, Designer, CEO Beltempo.
We really wanted to highlight the intricate details and painstaking workmanship present in Beltempo’s furniture. We took advantage of the soaring skyscrapers of Fort Lauderdale, the modern constructs and silhouettes, and used them to juxtapose Sangiori’s words.
The video flashes back and forth between the stack-lined buildings of Fort Lauderdale, and the geometric patterns of the benchtops, daybeds, dining chairs, and other handmade pieces we worked with, all while Sangiori describes his aesthetic, and depicts his vision of beauty.
We harnessed drone technology to capture soar-over footage, footage of glistening pools and luxury hotels, in an effort to inject in the video not only a sense of depth and grandeur but a paradisiacal tone as well. Something that would appeal to anyone, not just Beltempo’s customers.