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White Black Mile Travel Bag logo
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Black Mile Travel Bag

The best way to introduce the Black Mile Travel Bag to the market was through story-driven media, so that is exactly what we created.

The Black Mile Travel Bag is a compact, space-saving, and versatile travel bag. It was designed by a United States Military Veteran to be lightweight, functional, and fashionable in both adventurous rural settings and bustling urban locales. The Black Mile Travel Bag can be worn as a backpack, used as a suitcase or modified into a carry-on travel bag.

 

We were tasked with branding the Black Mile Travel Bag to appeal to three types of consumers, which were outlined by the client: the rugged adventurer, the wanderlust, and the creative professional. All three audiences share a respect for nature and travel, however, their personalities are wildly different. We created a concept that would appeal to all three.

 

Our narrative follows a creative professional on a trip abroad for a client. Upon landing his identity shifts. He is not purely a creative professional. He embodies deep respect and appreciation for the country and the culture he is experiencing — he begins to wander and admire. Similarly, he ventures off the beaten path, which appeals to the rugged adventurer. All three of these archetypes converge yet they do not conflict with one another. This situated the Black Mile Travel Bag as the universal companion for all types of travelers and businessmen.

Closeup side view of man wearing a jean shirt and shorts standing next to a black backpack taking a picture with a camera
Closeup view from behind of a man wearing a jean shirt and black backpack holding a camera looking out of the stone walls
Man wearing a backpack wearing a dark navy tshirt looking at a waterfall
View from behind of a man hiking through a garden wearing a black backpack
Closeup view from behind of a man wearing a black backpack walking down a a street
Closeup view from behind of a man wearing a black backpack taking a picture

Product Photography

Whereas our video addresses the consumers who would benefit and appreciate the Black Mile Travel Bag, our product photography showcases its many features.

The photography reinforces the message articulated in the branding video: that Black Mile Travel Bag is a perfect companion for any type of traveler in any type of situation. Though this is stated in the video, the product deserved additional verification. Our product photography for Black Mile Travel Bag, therefore, showcases the product in its entirety.

 

We approached our product photography from two angles: full-scope (shooting the entire bag) and granular (shooting close-ups of the features). Not only does this prove the message stated in the video, but it also adds value and appeal to the product.

 

Regardless of consumer archetype, the photography shows all of the ways this bag benefits those who travel. These photos are proof of its durability, versatility, quality, and style. Nothing is omitted. Every canvas — every layer — is photographed to fully capture the bags function and lack of limitation.

 

These photos are perfect for online sales, which is the primary medium Black Mile Travel Bag markets to their consumers. Once their website is complete, these photos will become the centerpiece. They will lead online sales and expand their digital marketing to include social media — a resource they have yet to tap into.

View from behind of man wearing a black backpack and a black coat standing by a metal garage door
Small backpack and large black bag on display
Black bag on display
Black backpack on display
Side view of a black backpack
Side view closeup of a black backpack
Closeup view of fasteners on black bag
Black and white display of a backpack
Side view of a black backpack
View from behind of a man walking carrying a black bag on his shoulder
Closeup view of fasteners on black bag
Black purse on display
Laptop bag with iphone in pocket
Closeup view of an opened black purse bag
Side profile of a man wearing white shoes and black jeans with a black bag next to him sitting on the floor
Side profile of a man with a bushy beard walking with a black bag over his shoulder
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