U.S. Senator
Catherine Cortez Mastro
76 Words is one of America’s most diverse political communications firms. Every year, they help to elect and empower the new American majority by connecting voters with political candidates who have their, and the entire United States’, best interests at heart. Their loyalty lies with candidates who harbor progressive visions for the future. Because of this, they are quite selective regarding the candidates they choose to support. There is a specific criteria that 76 Words’ candidates must adhere to. Above all else, they must think selflessly and act with the sole intention of ushering in a new era in American society — one designed for the people and derived from equality.
Catherine Cortez Mastro is the sitting United States Senator for the state of Nevada. When first running for office, 76 Words endorsed her campaign and commissioned us to produce this video, as they often do with the candidates they support. Her opposing views to the currently seated Senator, a doctor who used his position to steal the medical rights away from women, created the basis of her campaign. She would fight against his decision making by defeating him in the general election, which she did. Her promise to improve access to healthcare for women and to oversee legislation that would benefit all of Nevada earned her the majority vote.
Producing this campaign video for Catherine Cortez Mastro required our team to capture the energy and determination that defined her run for the U.S. Senate. C&I Studios filmed across Nevada, conducting interviews with supporters and community members who could speak firsthand to the issues at the center of her platform. Our production approach emphasized cinematic quality while keeping the message accessible, a combination that proved effective for both broadcast and digital audiences. The tight turnaround common in political campaigns demands a production team that can move quickly without compromising quality, and that is exactly what we delivered. We bring this same level of commitment to every project, regardless of scale. Browse our portfolio for more examples, or learn about our full range of video production services.
