Celsius
Multi-City Production That Delivers Performance Energy
Celsius needed a commercial that captured the energy and performance drive their brand represents, requiring production scale that could match their ambition. This multi-day shoot spanned multiple major US cities, involving athlete talent coordination, diverse location management, and comprehensive crew support from pre-production through final delivery.
We provided complete commercial production services, including bicoastal filming, athlete and location coordination, full crew management, and post-production editing. Our approach balanced the logistical complexity of large-scale production with the creative focus needed to capture authentic athletic performance and brand energy.
Celsius
Multi-City Production That Delivers Performance Energy
Celsius needed a commercial that captured the energy and performance drive their brand represents, requiring production scale that could match their ambition. This multi-day shoot spanned multiple major US cities, involving athlete talent coordination, diverse location management, and comprehensive crew support from pre-production through final delivery.
We provided complete commercial production services, including bicoastal filming, athlete and location coordination, full crew management, and post-production editing. Our approach balanced the logistical complexity of large-scale production with the creative focus needed to capture authentic athletic performance and brand energy.
One Commercial. Six Cities.
The Celsius commercial required intricate scheduling that aligned athlete availability with optimal filming conditions at multiple locations in six cities: Clemson, SC, Columbus, OH, St. Louis, MO, Ann Arbor and Belleville, MI, and Los Angeles, CA. Location management involved securing and preparing both interior and exterior spaces that showcased Celsius’s brand aesthetic while accommodating commercial production demands.
Our pre-production planning created detailed shot lists and scheduling documents that kept the multi-day, multi-location production running efficiently despite the complexities of multi-city coordination.
Multi-Day Production With Full Crew Support
The 14-day shoot demanded comprehensive crew management that maintained consistent production quality across changing locations and conditions. We assembled and managed complete production teams in all cities, ensuring technical continuity and creative consistency regardless of which location we were filming. Interior shoots required controlled lighting setups that could be adapted quickly as we moved between spaces, while exterior filming demanded flexibility to work with natural light and environmental conditions that shifted throughout shooting days.
Our crew handled everything from camera operation and lighting to sound recording and production assistance, creating the infrastructure needed for efficient filming while our direction team focused on capturing the athletic performance and brand messaging that would drive the commercial’s impact.
Multi-Day Production With Full Crew Support
The 14-day shoot demanded comprehensive crew management that maintained consistent production quality across changing locations and conditions. We assembled and managed complete production teams in all cities, ensuring technical continuity and creative consistency regardless of which location we were filming. Interior shoots required controlled lighting setups that could be adapted quickly as we moved between spaces, while exterior filming demanded flexibility to work with natural light and environmental conditions that shifted throughout shooting days.
Our crew handled everything from camera operation and lighting to sound recording and production assistance, creating the infrastructure needed for efficient filming while our direction team focused on capturing the athletic performance and brand messaging that would drive the commercial’s impact.
