Commercial Medical Escorts
Ninety Seconds of Story in a Thirty Second Spot
Commercial Medical Escorts (CME) is a worldwide airline medical escort and repatriation company whose flight nurses and medical staff travel with patients wherever they need to go. CME came to C&I Studios with a comedy concept built around a grandma, a zipline and the care that gets her home, and a clear sense of which jokes mattered most.
We produced the commercial from script revisions through the final edit, then designed and built a new website and photographed the full team, giving a company with a global reach a digital presence to match.
Commercial Medical Escorts
Ninety Seconds of Story in a Thirty Second Spot
Commercial Medical Escorts (CME) is a worldwide airline medical escort and repatriation company whose flight nurses and medical staff travel with patients wherever they need to go. CME came to C&I Studios with a comedy concept built around a grandma, a zipline and the care that gets her home, and a clear sense of which jokes mattered most.
We produced the commercial from script revisions through the final edit, then designed and built a new website and photographed the full team, giving a company with a global reach a digital presence to match.
Cutting the Script to Fit
How can you not love anything involving a grandma and a zipline? CME hoped to shoot their concept as a 30 to 45 second spot, but the script as written was a 60 to 90 second idea. We worked closely with their team through rounds of script revisions until every second counted, keeping the message and the comical elements CME wanted most.
Comedy lives on timing, so the revisions were written with the edit already in mind. Each scene was built around one clear gag, from the ambulance pickup to the hospital bed to the flight home, so the performances could land quickly and the cut could keep moving.
An Airport Permit and an Airplane Set
This spot was more involved to produce than a typical 30 second commercial. The story follows a patient from pickup to the airport, onto the plane and finally home, so we went through the airport to secure a filming permit for that location and managed every location on the schedule.
Rather than chase access to a real cabin, our crew constructed an airplane interior set in our studio. That gave us full control over lighting, camera angles and comedic timing for the in flight scenes, including the toast that closes out the trip.
The rest of the work happened in post production. Keeping the ad short while still highlighting the comical moments took a detailed edit, precise pacing in both performance and cut, and a final color and sound pass. It was well worth the extra work, because the commercial got CME a lot of attention at their annual awards show.
An Airport Permit and an Airplane Set
This spot was more involved to produce than a typical 30 second commercial. The story follows a patient from pickup to the airport, onto the plane and finally home, so we went through the airport to secure a filming permit for that location and managed every location on the schedule.
Rather than chase access to a real cabin, our crew constructed an airplane interior set in our studio. That gave us full control over lighting, camera angles and comedic timing for the in flight scenes, including the toast that closes out the trip.
The rest of the work happened in post production. Keeping the ad short while still highlighting the comical moments took a detailed edit, precise pacing in both performance and cut, and a final color and sound pass. It was well worth the extra work, because the commercial got CME a lot of attention at their annual awards show.
A Website for a Global Operation
With the commercial finished, CME needed a digital presence to match their reach. We designed and built a six page WordPress site, from a world spanning map homepage through About, Services, Knowledge Center, Contact and Blog, on a CMS the team could update in house, with social media integration and a layout that held together on phones, tablets and desktop.
We also photographed the full CME team in studio portraits and designed the Meet Our Team page those portraits live on, one cohesive black and white grid.
