How can you not love anything involving a grandma and a zipline?

Commercial Medical Escorts (CME) came to us with a concept that they were dreaming of doing for a 30-45 second spot. But it was a 60-90 second idea. We worked with them to shorten their script in a way that still communicates their message. It required a lot of post-production work to keep the add shorts and still highlight the comical elements that Commercial Medical Escorts wanted most.

This one was a bit more involved to produce than a normal 30 second spot, because we had to go through the airport in order to get a permit for that location, and we constructed an airplane interior set in our studio. It was well worth the extra work, because this one got CME a lot of attention at their annual awards show.

The Commercial Medical Escorts project illustrates what happens when a client trusts their production team to refine a creative concept. CME came to us with an ambitious idea that needed careful editing to fit a 30-second format without losing its humor or message. Our team worked closely with them on script revisions, ensuring every second counted. Securing an airport filming permit and constructing an airplane interior set in our studio added layers of complexity that our production crew managed efficiently. The comedic tone required precise timing in both performance and editing, and the final spot proved that a well-produced commercial does not need a massive budget to make an impact. At C&I Studios, we specialize in this kind of video production work: taking a client’s vision and elevating it through professional execution. From concept development and location management to post-production, our team handles every detail. Explore more commercial work in our portfolio.